tóm tắt luận án tiến sĩ tiếng anh lời nói trong báo phát thanh việt nam hiện nay” (khảo sát các chương trình trên hệ vov1, vov2, vovgt

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INTRODUCTION 1. Urgency of the subject 1.1.The public can take many forms, many different objects. Learn the general public and target groups in particular to meet the specific needs improve the impact of the press is essential for modern journalism. This is the scientific basis and practice to improve the quality of programs and newspaper publications, research capacity, forecasting, monitoring social media. 1.2.Public rural groups is important to understand your needs and reception conditions in general press and radio in particular.These people live in rural areas can listen to the radio or not? they wish to receive information on what the media broadcasts? their radio conditions like? need to renew radio how to attract your radio? With the demand for public reception of rural material conditions of our country's current response is not? 1.3. Understanding the needs and conditions for receiving information of the public radio rural part of the research public in general press and the public broadcasting in particular.Through research that may eventually form needs, establishment of new conditions in receiving information, in order to improve the quality of radio programming. 1.4. Derived from public radio characteristics and from current practice research groups in rural areas, this dissertation contributes to clarify the public face of rural groups to demand characteristics and Conditions for receiving information; level and how to receive information via radio waves, the ability to meet current needs. This shows that understanding the needs and conditions for receiving information broadcast by the Red River Delta farmers are now of paramount importance in meeting the increasing requirements of the rural audience and end promote the development of radio systems in our country. 2. History of research problems 2.1. Overview of our research in the world media There are many authors, the study of the effects of mass media, directly related to the public as research Toffer Avin (1996), Philip Serge Breton and Proulx (1996), Prokhorop (2001), Schuson M .(2003), Claudia Mast (2003) The authors have considered them and study the work is a part, an indispensable stage in the media studies and works are highly active role, the public initiative - recipients. Media research has become a major concern by many in the world. 2.2. In Vietnam, there are some main approaches in the field of public communication: -Reviews the school media: a study of the public of the authors Ta Ngoc Tan (2001), Nguyen Van Dung (2002, 2006), Tran Ba Dung (2008), D Chi Nghia (2009 ) The work of organizations like the Voice of Vietnam (2003), Vietnam Television (2001) - The social learning: Research the theory of public sociology and empirical research. These include a number of authors: Mai Quynh Nam (1996, 2001), Tran Huu Quang (2006) These case studies, research, experimentation, such as Mai Van Hai (1992), Tran Huu Quang (1998), Truong Xuan Truong (2001), Department of Sociology - Institute of Journalism and Propaganda (2004.2009 ), Institute of Social Sciences in Vietnam Overall, the study mentioned above, researchers in the world and in Vietnam are highly active as except hair back to the public media; see this as a division, a process can not lack of research in the media Questioned, shrimp understand the needs and conditions for receiving information of the public radio to reach rural baggy items for their needs and provide sufficient insights to help them convince more and more information monitoring information needs to improve the quality of life.This promotes the need for adequate research-based and specialized practices specific to the time and location specified. This work will contribute little to do that. 3.Purpose and research tasks Purpose: To study the problems of theoretical and practical needs and conditions for receiving information of the public radio in rural areas, propose solutions primarily to create conditions for development and meet the needs information of the public radio rural Red River Delta today. Duties: System theory on the needs and conditions for receiving information of the public radio in rural areas. Field observations and describe, analyze the situation and demand conditions for receiving information of the public radio and rural Red River Delta. Detect and resolve conflicts, provide key solutions to create the conditions for development and meet the information needs of the public radio and rural Red River Red today. 4. Objects and scope of the research Audience research is the need and conditions for receiving information of the public radio and rural Red River Delta today. Through our investigation of some provinces is divided according to geographical conditions are: Hai Phong, Ninh Binh, Bac Ninh, Ha Nam in 2010 and 2011. The scope of research topics is a stage, a link in the communication model: research stage receiver (receiver), needs and conditions for receiving information from the recipient, public rural groups when receiving information Information on vehicle radio. 5. Research Hypothesis Conflicts about the urgent, rapid changes in demand and the lack of updates, periodic payment plan proposing phosphates. The requirements for the content and quality of radio broadcasts by farmers not meet the radio. Inadequacy of the thigh high asking conditions in receiving investment information and the complete lack of media in rural areas. Conflicts between living conditions and capable of receiving media of limited chyng dog with phosphate fast, strong cup of mass media 6. Background theory and research methods The thesis approaches the target and research content is based on the theoretical basis shall: Approach from communication theory: History of communication studies from the early twentieth century, despite the model would always mention the stage of the receiver, the receiver is considered a stage, one link in the transmission of message. The receiver has an active role, actively involved in the communication process in the construction of meaning to the message, the impact of the subject back to communication, dialogue, and to find the truth, to be able to push Quick communication process or create a new effective communication channels. The public is one of the rural public media group, is one of the important factors contributing to the success or failure of a media product. Approach from sociological theories of the press. Thesis learn sociological approach to the process of communication, sociology of journalism and public media content as well as social impact of the press. Access to these views and methods of sociological analysis of public media and media content. Theoretical approach from media psychology. With the approach of psychology, the study of psychology and the psychological process, not only occur at the stage of the receiver or transmit that information at all stages of the communication process. Within the scope of the thesis research, we limited the survey the most important factor: people receiving psychological - namely rural public, through form, form, manner, conditions to which they receiving broadcast information. Through it, partly evokes the creative psychology of the subject media - radio journalist, how to get more public reception. Research Methodology: research literature; sociology survey corner; method of viewing… 7.New contribution of the thesis - The thesis first surveys and systematic studies both theoretical and practical needs and conditions for receiving information from the public in rural areas. With the object of our survey of rural Red River, focusing on the type of phosphate honh boo bar, the material of choice, collection, offers a completely new research. - For the first time, the public media groups in rural areas are highly valued, needs and conditions for receiving information on their radio in the current period surveyed and studied systematically and in detail. Thesis to clarify the role of rural public for newspaper journalism in general and radio in particular the reform of the current to the positive practices of broadcasters reported for rural areas. 8. The meaning of the thesis The meaning of science: The thesis defines the roles of rural public after receiving radio information; is subject to additional data sources missing dog before; a source of useful reference material for the lecture taught in journalism school; as reference for journalism students; suggest directions for further research to develop and improve the quality of journalism in service to the public. Practical significance: to provide the broadcasting organization of our country the scientific basis to reliably improve the quality of public research, from which quality adjustment programs. Gradually improve the impact of the public broadcasting newspaper rural improve their material and their spirit. 9. Structure of the thesis Besides the introduction and conclusion, index, reference, theses divided into four chapters and 9 more. Chapter 1 THEORETICAL BASIS REQUIREMENTS AND CONDITIONS FOR RECEIVING INFORMATION OF PUBLIC RADIO OF RURAL 1.1. Demand and needs to receive information phosphate baggy public rural radio 1.1.1. Demand 1.1.1.1. The concept of demand The thesis refers to the concept of the needs of researchers such as Marxism- Leninism, AV Macsgulixo, Maslow, Andecphere A popular belief in the words of the Soviet Union, Vietnam In this thesis, the concept needs to be considered as interdisciplinary object of study areas do not boo, corner sociology, shrimp Psychology. Needs from concept to receive comments on the use in understanding the needs of the press, corner meeting demand, demand for shrimp management. Discussion focused on the need for glasses disease and purpose of the demand and use in research, proposing nghion. Diseases of the cup needs: needs that are met, unmet needs, the need to develop the information received. 1.1.1.2. Conditions appear human needs Raises human needs in the corner assembly of single objective conditions and subjective conditions. Objective conditions are outside the impacts such as habitat, shall, political institutions, corner of Assembly and the people around Subjective conditions of phosphate from people like yourself proposing education, income, living standards, time, individual psychological and socialand All these conditions are decisive in shaping the human needs. 1.1.2. Needs to receive information from the public radio rural 1.1.2.1. Newspaper and radio broadcast information Alert radio (point traditional) is the type of press used the technique of electromagnetic waves and radio system for transmission to the object language audio direct impact on hearing Radio and modern development are diverse and abundant as radio broadcast, radio, Internet, radio and seen on mobile. Thus, in addition to traditional radio listening information, the public can now listen, watch broadcasts on television, listen to Internet radio, listening, reading news on mobile phones with how to build content suitable vehicle. A modern radio programs should have a new content, of the moment, harmony between the elements of information and entertainment, and opinion-oriented and oriented aesthetic. Modern Radio is the type of press using media such as radio, television, Internet, mobile phones to convey to the object language audio, images, scripts directly impact on the senses. 1.1.2.3. Information Radio. As the news, events, notices in all aspects of life at the corner of Assembly and local scope is international communication media on the radio. 1.1.2.2. Public and rural public radio in rural areas Vietnam's rural public is people living in the rural areas and live mainly in the heating industry. Public radio in rural areas, also known as the audience or radio, you listen to the radio in rural areas.The concept of public journalism in general can be understood as recipients of media products oriented to impact or effect. 1.1.2.3. Information needs of the public radio and the rural Based on professional criteria, Rural public needs to hear a radio program: rural agriculture, environment and development, financial investment, science and technology, breaking national security , People's Army Based on your interests, rural public needs to hear a radio program, proposing phosphates such as late night reading, music on demand, congressional constituents, in accordance with current affairs, health and life, you told us, sporting perspective, cultural entertainment Based on the criteria for age, gender, rural public needs to take in proposing programs such as radio programs for children, youth radio program, broadcast women, the elderly club, young rhythm 1.2. Conditions for receiving information of the public radio rural 1.2.1. The group objective conditions 1.2.1.1. Media system and media broadcast Media system in our country is diversified, full range and ongoing development. Media broadcasting is a special form of communication because it is the method and route individual impactas a means of transmission of meaning and feeling provinces associated with music and sound shows. 1.2.1.2. The economic conditions, political, cultural, social domestic and international Economic conditions, political, cultural, corner Assembly factors strongly influence the movement of the press. The development of economic, political and cultura, social development needs of each country sets its own needs, demands for information, communication between members of society 1.2.2.Groups subjective conditions: Occupation, living, education, age, gender [...]... radio and the Red River Delta Rural present 2.1.1 Geographic features self nhion Red River Delta in northern Vietnam, the administration shall, including traditional single 11 provinces, including Vinh Phuc , Hanoi , Bac Ninh , Ha Nam , Hung Yen , Hai Duong , Quảng Ninh, Hai Phong , Thai Binh , Nam Dinh , Ninh Binh Population and labor.Red River is the largest concentration of population nationwide Through... support each other, mainly on activities in each area of sand, broken frames that create a huge market information 2.1.3 Radio Systems Red River Delta Radio Systems Red River Delta, is the Voice of Vietnam and parts of 10 radio stations broadcasting provincial stations phosphate glass back bar and the glass seal program, proposing the station's FM radio market district, not radio corner of the cord level,... level, ward Some transmission technologies, new broadcast digital terrestrial broadcasting is also applied in our country Besides single dog system of phosphate glass bar foreign stations broadcast in Vietnamese as BBC radio (British radio), radio RFI (Radio France), Voice of China (China ) overlay in this field 2.2 Current status information needs of the public radio and the Red River Delta Rural present... listen to radio anytime and anywhere Therefore, the receiving radio information can help them receive the information is updated regularly and continuously Compared to the local radio station, Voice of Vietnam has proved to be a reliable transmission channel, attracting large audiences as citizens of the Red River Delta The rate of rural public choice to listen to local stations is low, the quality of local... 42.3 Strengthen the established clients to challenge the leadership of Party committees, management attention and investment authorities Democratization more information needs to be promoted in rural Vietnam in general and the Red River Delta region in particular Information is increasingly expanding in all areas of life Xo Assembly, baggy message frame only to urban residents that need to reach the rural... needs and conditions for receiving information of the public radio rural Red River Delta The author of the thesis we explore four rural areas in the Red River Delta to Hai Phong, Ninh Binh, Bac Ninh, Ha Nam From the results obtained through questionnaires and in-depth interviews, the thesis points out the initial parameters of the information needs of the public radio rural Red River Delta, the different... investigate public broadcasting is done in cycles of about 3 years to 5 years, with directions for further research are: - Requirements and conditions for receiving information of the public radio in Vietnam (expanded further investigation in the central and southern areas) -Find out the specific information needs of small groups of them (Information on economics, science, agriculture for each group to . Voice of Vietnam (2003), Vietnam Television (2001) - The social learning: Research the theory of public sociology and empirical research. These include a number of authors: Mai Quynh Nam (1996,. Vietnam, the administration shall, including traditional single 11 provinces, including Vinh Phuc , Hanoi , Bac Ninh , Ha Nam , Hung Yen , Hai Duong , Quảng Ninh, Hai Phong , Thai Binh , Nam. Propaganda (2004.2009 ), Institute of Social Sciences in Vietnam Overall, the study mentioned above, researchers in the world and in Vietnam are highly active as except hair back to the public
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