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Since we started Mobiversal in 2011, we’ve served over 30 clients and our apps have been downloaded more than 1,5 milion times. Even though we have extensive experience, we thought it would be useful to find out how other top mobile app development companies are working to turn client ideas into successful apps. What follows is a consolidation of the advice these successful companies shared with us about their development process, plus our own answers on the subject.
ANSWERS FROM TOP MOBILE APP DEVELOPMENT FIRMS A publication of EXPERT ADVICE ON BUILDING SUCCESSFUL MOBILE APPS Produced by Flavius Saracut Follow him on Twitter @FlaviusSaracut Flavius Saracut is co-founder and marketing manager at Mobiversal. He is responsible for creating content about mobile apps, blogging, networking, and creating social media campaigns in order to generate leads and grow reach. Before starting Mobiversal, he co-founded several startups including Titan Backup, a software solu- tion acquired in 2009 by GFI. Contents INTRODUCTION APP IDEA APP DESIGN AND UX iOS VS. ANDROID APP LAUNCH & MARKETING THE FUTURE OF MOBILE APPS CONCLUSION CONCLUSION 04 06 16 24 33 42 51 INTRODUCTION Since we started Mobiversal in 2011, we’ve served over 30 clients and our apps have been downloaded more than 1,5 milion times. Even though we have extensive experience, we thought it would be useful to find out how other top mobile app development companies are working to turn client ideas into successful apps. What follows is a consolidation of the advice these successful companies shared with us about their devel- opment process, plus our own answers on the subject.opment process, plus our own answers on the subject. 04 Participating Companies: Key Clients: Lady Gaga, Del Friscos Restaurant Group, Kim Kardashian, Interscope Records, NBA www.appetizermobile.com www.mobiers.com Key Clients: Gushcloud, PinyPoint, Shoemocracy, BlueHaze House, Graham Group, CTS Capital Group, Bricks Mobile www.fueled.com Key Clients: Ducati, Porsche, P&G, Hallmark, Fashism, Malibu, Bulova, Chicago Bulls, Effen Vodka, UrbanDaddy www.mobiversal.com Key Clients: Forbes, Russmedia, PhantomALERT, “Find a way, Jose!”, Paymo, Let’s do it!, CallFlakes, CraveEat, Shelfster Key Clients: Parrot, PHM, P&O, V&A, EuroTalk, RKCR/Y&R, Woisio, Just.me, ADMERICA! www.lemberg.co.uk www.savvyapps.com Key Clients: NFL, PBS, Foreign Policy Magazine, Homesnap, Speek, Network Solutions, BrainScope, CaptureAudio www.raizlabs.com Key Clients: Macy's, B&H Photo, Rue La La, Intuit, Bloomingdales, EMC, SolidWorks, MIT, RunKeeper, HubSpot Can you talk a little bit about the initial stage of each project, how do you work with clients at this stage? How do you make sure you elimi- nate bad ideas? APP IDEA 07 APP IDEA Jordan Edelson www.appetizermobile.com One of the company’s core values is to foster a “think freely” mentality during collaboration with clients and staff. There is no such thing as a bad idea - our job is to evolve an idea into something amazing, even if the idea comes from “humble” beginnings. With clients ranging from Lady Gaga to the NBA, Appetizer Mobile prides itself in its unique approach to collaboration, creativity, and success. ” 08 Share this Ebook! Share this Ebook! f Share this Ebook! Share this Ebook! Share this Ebook! in APP IDEA Ryan Matzner www.fueled.com When a client has a bad idea, I just tell him: your idea sucks, here's why. I think most clients are open to criticism, you just need to explain to them why, so I explain them, either there's another com- pany that already tried this and they failed, the failure was for this reason and it's the same problem you're gonna have, or the market is not ready for that and here's why. It's really just a discussion with the client to educate them about why you feel that way. Sometimes is tough but ultimately you're really building an MVP so you're gonna start out with the first version and thenthen sort of, work on it and work on it, so you'll get to validate the idea that way as well. Clients usually come with a pretty clear idea in their minds but once you start talking to them and you start asking some hard questions about how they're gonna do certain things, then suddenly they're like, "OK, I don't know", and it's ok, it's part of the job to work these things out with them. ” 09 Share this Ebook! Share this Ebook! f Share this Ebook! Share this Ebook! Share this Ebook! in APP IDEA Michael Watson www.mobiers.com • Demo- As per this step, Mobiers sets up a meeting with the client so as to take him/her through the apps which have already been developed. The sole purpose of doing this is to give a real feel of what the client can expect after sealing a deal with the Mobiers team. • Requirement Gathering- As per this second step, our Project Managers have a discussion with the client in person or via phone/email to understand his/her business and the app requirements. Here, we guide the client by of- fering him/her innovative ideas in terms of app design and functionality. We also ensure to convince the client on getting rid of any bad/irrelevant ideas which may hamper the yet-to-be-developed app. We do this by making the client aware about all ill-effects which a particular app has had on a busi- ness due to lack of proper functionality and/or design. • Setting Milestones- Once we’re done with gathering the project require- ments and expectations, the next big step is presenting the client with a Statement of Work (SOW). ” Mentioned below, you can find brief insights on the steps which mark as stepping stones towards iterative development of mobile apps. The steps have been elaborated as below: 10 Share this Ebook! Share this Ebook! f Share this Ebook! Share this Ebook! 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ANSWERS FROM TOP MOBILE APP DEVELOPMENT FIRMS A publication of EXPERT ADVICE ON BUILDING SUCCESSFUL MOBILE APPS Produced by Flavius Saracut Follow him on Twitter. to find out how other top mobile app development companies are working to turn client ideas into successful apps. What follows is a consolidation of the advice these successful companies shared. MARKETING THE FUTURE OF MOBILE APPS CONCLUSION CONCLUSION 04 06 16 24 33 42 51 INTRODUCTION Since we started Mobiversal in 2011, we’ve served over 30 clients and our apps have been downloaded