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Much of the value from card sorting comes from listening to the users comments as they sort the cards: knowing why people place certain cards together gives deeper insight into their mental models than the pure fact that they sorted cards into the same pile.
Sort g Out Th gs in Sort g Out Th gs in Presented by An Introduction to Card Sorting Stephen P. Anderson TOPIC SPEAKER STEPHEN P. ANDERSON poetpainter.com I help businesses with ‘Product Strategy & Design’ needs First, Some Context The User Experience Iceberg The User Experience Iceberg > > [...]... scenarios mental design flows non directed models research interview nomenclature concept models Iterative alignment & Testing gap backcasting analysis prototypes field visit card sorting task based audience segmentation search log interaction design sketches analysis concepts usability evaluation competitive matrix “efficient & effective” WHAT IS IT? Card sorting is a user- centered design method for... discovery personas scenar content future inventory storyboards process scenarios mental design flows non directed models research interview nomenclature concept models Iterative alignment & Testing gap backcasting analysis prototypes field visit card sorting task based audience segmentation search log interaction design sketches analysis concepts usability evaluation competitive matrix diary use business... card sorting can help There are different ways to sort content (And the best way may not be what you were thinking ) Vegetables? pineapple banana peach apple carrot tomato eggplant grapes Fruits? bell pepper “Seekers” & “Regular Attendees” “Seekers” & “Regular Attendees” WHY USE IT? It’s a quick, inexpensive, and reliable method, which serves as input into your information design process Card sorting. .. matrix “efficient & effective” WHAT IS IT? Card sorting is a user- centered design method for increasing a system’s findability The process involves sorting a series of cards, each labeled with a piece of content or functionality, into groups that make sense to users or participants How people think Web Site > Structure color? shape? height? Why are most people coming to your church Web site? Are those... bit about the language/terminology used by a particular group problems with labeling: “heart for the lost” Uhm This is a workshop on how to sort cards? Seriously?! CARD SORTING IS “deceptively simple” I’m pretty sure I know how to sort things in a way that will make sense to our site visitors (No, you probably don’t!) Open Sort / Closed Sort (which begs the question, “what is your goal?”)