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Media guru and Emmy Awardwinning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the Csuites of tech companies like, Facebook, Spotify, AirBnB, Dropbox and Salesforce.com. Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It’s essential to be pitch perfect—to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language—both verbal and nonverbal. Pitch Perfect teaches you how to overcome common communication pitfalls using McGowan’s simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master. With Pitch Perfect you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you’ve left the room.
[...]... tedious, ineffectual, or irrelevant During such moments, it s important to be Pitch Perfect, to use precisely the right tone to convey the right message to the right person at the right time Such Pitch- Perfect moments serve as crucial junctures in our personal and professional lives In business they take place every day, sometimes several times a day They come up during meetings, presentations, events,... ad-libbing It s quite the opposite They all decide what they want to say long before they say it According to Inside Apple, Steve Jobs practiced dozens of times before a big presentation, staging and rehearsing so that nothing was left to chance This doesn’t mean that you must practice everything seventy times before you have it Pitch Perfect Some people need to do it multiple times to ingrain it, while others... tension, it would have lost me the client I had to get it right the first time There was not going to be an opportunity for a communication do-over Thinking back on our lives, I’m sure we can all remember a few Pitch- Perfect moments Maybe we muddled through the experience and managed to somehow get it right Or maybe things didn’t go so well Rather than wow someone, we underwhelmed We were not Pitch Perfect. .. coach, I deal with language every day My work revolves around what to say, what not to say, and what to do or not do as you say it I help TV personalities, authors, athletes, top corporate executives, musicians, and fashion designers discover the pearls within their own personal and professional narratives Once the content is in place, then it s all about giving them the tools to deliver it with conviction,... When the market crashed a year later, his family fortune didn’t crash with it I want you to be memorable The purpose of this book is not to have everyone communicating as if they’re reading the same script There’s nothing worse than that The status quo is numbing it causes listeners to tune out When it comes to communicating well, you don’t want to blend into the crowd I want you to stand out PITCH- PERFECT. .. reality, it s nothing more than a conformity zone that denies us the opportunity to develop a personal style that’s distinctive and straightforward Confinement to the conformity zone condemns you to sounding like everybody else and increasing your forgettability factor It s easy to think, Everyone else is doing it, so this must be the commonly acceptable way to do it My belief is precisely the opposite:... nerves, too But they seem to be able to more easily focus on their message rather than how they are being perceived As a result, most men will generally come right out and tell you what they think and then support that view with a story, statistics, or proof That’s definitely a plus Women, in an effort to limit the likelihood that their point of view will be discredited or criticized, tend to give the. .. rehearsed Now they view it differently They realize that with the right kind of media training, the talking heads or characters in their segments will deliver sound bites and visual storytelling that is memorable The principles have worked so well that it s not unusual for the networks to call and ask how the training is going with the character they are planning to interview the following week Over time, ... what to say in certain social and professional situations Frequently my clients stay in touch and tell me about their successes What’s interesting is that nearly all of them have said that the principles I’ve taught them for one initial purpose—whether it was to deliver a speech or to shine on the Today show—apply to nearly everything they do at work They use these principles when communicating with... mouth is usually the best Resist the urge to self-edit to make the lessvital information 100 percent precise The Minutiae Lovers Many people tend to get caught up in the minutiae of what they’ve built rather than explaining what the consumer can do with this wonderful invention Consumers don’t want to know about the process of how something came into existence What they want to know is: How will this . irrelevant. During such moments, it s important to be Pitch Perfect, to use precisely the right tone to convey the right message to the right person at the right time. Such Pitch- Perfect moments serve as. straight to the airport. My grand plan to break into the tech sector, a plan that had been two to three years in the making, was now looking dead on my nonarrival. Then it came to me. It was time to. we absolutely need to say it right. Pitch- Perfect moments take place every day, maybe even several times a day, when we’re: • Chatting up the boss at the office party. • Pitching a new client.