Đang tải... (xem toàn văn)
The customer used to get their content in physical stores, and then it changed to bymail and kiosks. We’re building out all those platforms, and it doesn’t happen overnight. Like I said, it’s remodeling a house: it’s not easy, it’s not cheap, and it’s not fast.” Build experiences that recognize the things that distinguish one community from an outwardly similar Other. It’s less expensive today to create products that are customized per a region, country, or individual. Create experiences that are particular, taking into account what customers need and want. And don’t be afraid to have them do the designing for you.
THE INTERNET OPERATES A LOT LIKE THE MUSIC VIDEO FOR KARMA POLICE IT STALKS US AT A PREDATORY PACE SHINING ITS BLINDING BEAM OF COMPETITION TO SURVIVE YOU NEED THE GUTS TO STARE IT DOWN YOU MUST THINK QUICK AND FIGHT BACK WITH SOMETHING AWESOME SIZE DOES MATTER The customer used to get their content in physical stores, and then it changed to by-mail and kiosks. We’re building out all those platforms, and it doesn’t happen overnight. Like I said, it’s remodeling a house: it’s not easy, it’s not cheap, and it’s not fast.” “ SIZE DOES MATTER ? ? ? ? WHO SAID IT? SIZE DOES MATTER JIM KEYES CEO, Blockbuster SIZE DOES MATTER 0 100 200 50 100 NETFLIX BLOCKBUSTER OCT 09 OCT 10 SIZE DOES MATTER THE ARGUMENT, THEN? SIZE DOES MATTER STOP THINKING BIG. [...]... SMALL SIZE DOES MATTER SIZE DOES MATTER Clay Parker Jones & Alexander Chung SMALL DIFFERENCES “ IT IS PRECISELY THE MINOR DIFFERENCES IN PEOPLE WHO ARE OTHERWISE ALIKE THAT FORM THE BASIS OF FEELINGS OF HOSTILITY BETWEEN THEM Sigmund Freud SIZE DOES MATTER SIZE DOES MATTER SIZE DOES MATTER SIZE DOES MATTER It’s our tendency to view communities we inhabit as exceptional, even when they’re not SIZE DOES. .. want And don’t be afraid to have them do the designing for you SIZE DOES MATTER Henry, we’ve got it from here SIZE DOES MATTER FIELD MICE “ BODY SIZE IS THE MOST IMPORTANT TRAIT OF AN ORGANISM, FUNDAMENTALLY INFLUENCING ITS ABILITY TO SURVIVE AND REPRODUCE.” Lomolino & Perault, Conservation Biology SIZE DOES MATTER % -15 SIZE DOES MATTER Habitats for everything – ideas included – are shrinking by the... dismiss a marketing idea that doesn’t recognize what makes us special SIZE DOES MATTER Build experiences that recognize the things that distinguish one community from an outwardly similar Other SIZE DOES MATTER FRIDGES “ ANY CUSTOMER CAN HAVE A CAR PAINTED ANY COLOR THAT HE WANTS SO LONG AS IT IS BLACK Henry Ford SIZE DOES MATTER ¥ GAIN 52 84 LOSS Q2 Profit, BN Panasonic ¥ SIZE DOES MATTER The Economist... to purify it in the morning and then place it in the fridge to cool.” SIZE DOES MATTER Energy Efficient A/C INDIA A/C With Cool Housing & CHINA SIZE DOES MATTER Products developed in Japan Panasonic 2009 2010 SIZE DOES MATTER It’s less expensive today to create products that are customized per a region, country, or individual SIZE DOES MATTER Create experiences that are particular, taking into account... by the day In some industries, they’re shrinking by the hour And the mouse that eats lives to see the next one SIZE DOES MATTER When competition for resources becomes fierce, smaller budgets and tighter focus rule the day SIZE DOES MATTER Pay for focus and targeting Otherwise, don’t pay SIZE DOES MATTER FIJI