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The Lean UX approach to interaction design is tailormade for today’s webdriven reality. In this insightful book, leading advocate Jeff Gothelf teaches you valuable Lean UX principles, tactics, and techniques from the ground up—how to rapidly experiment with design ideas, validate them with real users, and continually adjust your design based on what you learn. Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of the product team, and gather feedback early and often. You’ll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. Lean UX shows you how to make this change—for the better.
[...]... these principles to get your teams pointed in the right direction, and keep them in mind as you start to implement the Lean UX processes I describe later in this book You will inevitably have to adjust the Lean UX processes to fit them into your organization, and the principles explained in this chapter will provide guidance to you for that work Ultimately, if you’re able to put these principles to work,... customers The artifacts the team uses to gain that knowledge are irrelevant All that matters is the quality of the product, as measured by the market’s reaction to it Wrapping Up: Principles This chapter put forward a set of foundational principles for Lean UX These are the core attributes that any Lean UX team must embody As you begin to form your Lean UX practice, I encourage you to use these principles. .. personas, this section explains how to create personas for the Lean UX process Proto-Personas Designers have long been advocates for the end user Lean UX is no different As we make assumptions about our business and the outcomes we’d like to achieve, we still need to keep the user front and center in our thinking Most of us learned to think about personas as a tool to represent what we learned in our... process of implementing Lean UX Chapter 3, describes how Lean UX radically shifts the way we frame our work Our goal is not to create a deliverable, it’s to change something in the world to create an outcome In this chapter I’ll describe the key tool we use to do this: hypothesis statements Chapter 4, describes the shift in our design process Lean UX uses many techniques familiar to designers but shifts... software I’ll dig into each one of these concepts throughout the book In the next chapter we’ll take a look at the principles that lay the foundation for Lean UX design Chapter 2 Principles At the heart of Lean UX, you’ll find a core set of principles These principles cover process, collaboration, management, and more Teams guided by all these principles will get the most out of the Lean UX approach Start... keep in touch with us and share your thoughts You can reach us at jeff@jeffgothelf.com and josh@joshuaseiden.com We look forward to hearing from you Part I Introduction and Principles In this first section, I provide an introduction to Lean UX and its founding principles I discuss why the evolution of the UX design process is so critical and describe what Lean UX is I also discuss the underlying principles. .. is I also discuss the underlying principles you’ll need to understand to make Lean UX successful Chapter 1 provides a brief history of UX design and why the time is right for the evolution of that design process In Chapter 2, I present a detailed look at the key principles that drive the Lean UX process These principles offer a framework for a leaner product-design process and also provide basic management... the team toward users and customers Subhypotheses: Breaking the Hypothesis Down into Smaller Parts Sometimes—if not most of the time—you will discover that your hypothesis is too big to test with one test It will contain too many moving parts, too many subhypotheses When this happens, I find it helpful to break the hypothesis down into smaller and more specific parts Though there are many ways to do this,... feature deployment Principle: Permission to Fail What is it? In order to find the best solution to business problems, Lean UX teams need to experiment with ideas Most of these ideas will fail The team must be safe to fail if they are to be successful Permission to fail means that the team has a safe environment in which to experiment That philosophy applies to both the technical environment (they can... feature idea, and we end up working backward to try to justify the feature In Lean UX, features exist to serve the needs of the business, the customer, and the user Feature Brainstorming Process Employing the same techniques described earlier, we like to create feature lists by brainstorming them as a team We’re looking for features we think will drive customer behavior in the desired direction Have . Lean Startup and User Experience-based (UX) design—and their symbiotically coexistence—is Lean UX. What Is Lean UX and How Is It Different? The Lean principles underlying Lean Startup apply to. x0 y0 w1 h0" alt="" Lean UX: Applying Lean Principles to Improve User Experience Jeff Gothelf Edited by Josh Seiden Beijing • Cambridge • Farnham • Köln • Sebastopol • Tokyo For Carrie, Grace,. critical and describe what Lean UX is. I also discuss the underlying principles you’ll need to understand to make Lean UX successful. Chapter 1 provides a brief history of UX design and why the time