marketing manager course - chapter 03

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marketing manager course - chapter 03

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McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 3 Chapter Managing Social Responsibility and Ethics Managing Social Responsibility and Ethics McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives After reading this chapter, you should be able to: zApply the four key ethical criteria that managers and employees should use when making business decisions. zUnderstand why businesses establish codes of ethics as a method of guiding employee conduct. zRecognize ways to encourage ethical behavior in business. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives(continued) zMake ethical decisions in morally challenging situations. zValue corporate social responsibility. zUnderstand the influence of various stakeholders on a company’s priorities, policies, plans, and goals. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Ethics and social Ethics and social responsibility should be high responsibility should be high - - priority concerns of all priority concerns of all members of an organization, members of an organization, not just managers and not just managers and executives. executives. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. What are Business Ethics? zEthics are principles that explain what is right or wrong, good or bad, and what is appropriate or inappropriate in various settings zBusiness ethics provide standards or guidelines for the conduct and decision making of employees and managers. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. What are Business Ethics? (continued) zWithout a code of ethics: ¾There is no consensus regarding ethical principles ¾Different people will use different ethical criteria in determining whether a practice or behavior is ethical or unethical zBusiness ethics are not the same things as laws. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Ethics Approaches zPeople utilize different ethical value systems zThese systems are based on: ¾Personal experiences ¾Religious background ¾Education ¾Family training McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Approaches for Ethical Decision Making zUtilitarianism ¾A means of making decisions based on what is good for the greatest number of people. zIndividualism ¾The degree to which a society values personal goals, autonomy, and privacy over group loyalty, commitment to group norms, involvement in collective activities, social cohesiveness, and intense socialization. ¾Individual self-interest should be promoted as long as it does not harm others. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Approaches for Ethical Decision Making (continued) zRights approach ¾A means of making decisions based on the belief that each person has fundamental human rights that should be respected and protected. zJustice approach ¾An approach to decision making based on treating all people fairly and consistently when making business decisions. 9 Distributive Justice 9 Procedural Justice McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. [...]... McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved Organizational Stakeholders Owners Employees Governments Customers Social Activist Groups McGraw-Hill Community Competitors © 2004 The McGraw-Hill Companies, Inc All rights reserved Strategies for Managing Stakeholders C onf ront i aton A ccom m odaton i McGraw-Hill D am age C ont rol Proactve A pproach i © 2004 The McGraw-Hill... stakeholder and go beyond the groups expectations McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved Applications: Management is Everyone’s Business— For the Manager It is critical for a manager to be seen as an ethical person Managers are role models for other employees and are held to a higher standard of personal conduct Managers are responsible for creating an environment that... standards that are seen as just and reasonable Demonstrate integrity Respect employees McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved Four Examples of Ethical Dilemmas At Work Performance appraisal Employee discipline Office romance Giving gifts in the workplace McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved Performance Appraisals Formal evaluations of an... accepting gifts: Think about how a manager or co-worker would perceive the gift and the person who gave it If you feel uncomfortable explaining the gift, the discomfort probably means it would be ethically problematic The laws and ethics related to giving gifts between parties as a business practice are highly diverse from culture to culture McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights... slurs are prohibited Language should convey a loving, caring, and sensitive attitude toward other people McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved Managing Ethics Et cs Trai ng hi ni Et calSt hi ruct ures W hi l ow er Polci stebl i es McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved Ethics Training Usually contains three elements: Messages from top executives... discussing or reporting unethical behavior McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved Ethical Structures Ethical structures are the procedures and divisions or departments within a company that promotes and advocates ethical behavior Two types of ethical structures: Ethics Officer Ethics Committee McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved Whistleblower... to rule violations McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved Office Romances Suggestions for ethical employee conduct in a romantic relationship in the workplace: Public displays of affection at work should be eliminated Employees should be prohibited from dating people they directly supervise McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved Giving... layoffs McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved Employee Discipline Guidelines for giving employee discipline in a fair and impartial way: Notify employees in advance of a company’s work rules and the consequences for violating them Investigate the facts of an employee’s misconduct before applying discipline Be consistent in the response to rule violations McGraw-Hill © 2004... held to a higher standard of personal conduct Managers are responsible for creating an environment that supports ethical behavior and discourages unethical behavior A manager should set goals for ethical conduct McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved Applications: Management is Everyone’s Business— For Managing Teams Teams must place a high priority on behaving ethically... Tolerance of unethical activities can lead to more serious breaches of conduct that can damage the reputation of the entire team McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved Applications: Management is Everyone’s Business— For Individuals Front-page ethical test How would I feel if my decision became a headline in a local newspaper? Would I feel comfortable describing my actions . McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 3 Chapter Managing Social Responsibility and Ethics Managing Social Responsibility and Ethics McGraw-Hill © 2004 The McGraw-Hill. goals. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Ethics and social Ethics and social responsibility should be high responsibility should be high - - priority concerns. organization, members of an organization, not just managers and not just managers and executives. executives. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. What are

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  • Learning ObjectivesAfter reading this chapter, you should be able to:

  • Learning Objectives(continued)

  • What are Business Ethics?

  • What are Business Ethics? (continued)

  • Ethics Approaches

  • Approaches for Ethical Decision Making

  • Approaches for Ethical Decision Making (continued)

  • Numerous companies have adopted ethical policy statements that inform employees of acceptable standards of conduct

  • Company Examples (continued)

  • Managing Ethics

  • Ethics Training

  • Ethical Structures

  • Whistleblower Policies Should Include the Following Key Features

  • Eight Ways Mangers Can Influence the Ethical Behavior of Associates

  • Four Examples of Ethical Dilemmas At Work

  • Performance Appraisals

  • Employee Discipline

  • Office Romances

  • Giving Gifts

  • Social Responsibility

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