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Enterprise software vendors should make user interface design a higher priority if they want customers to consider purchasing a replacement or upgrade to their enterprise software applications.
WHY THE USER EXPERIENCE OF ENTERPRISE SOFTWARE SUCKS ISN’T ALL THAT AWESOME SOMETIMES, AND WHAT YOU CAN DO ABOUT IT. Sean Rankin, Refresh Columbia sean@internetwonderboy.com / @srankin HI. MY NAME IS SEAN RANKIN, AND I DESIGN ENTERPRISE SOFTWARE. HI. MY NAME IS SEAN RANKIN, AND I DESIGN ENTERPRISE SOFTWARE. I MAKE TECHNOLOGY EASY AND FUN TO USE. I MAKE TECHNOLOGY EASY AND FUN TO USE. ENTERPRISE SOFTWARE RUNS ORGANIZATIONS, GOVERNMENTS, & BUSINESSES. ENTERPRISE SOFTWARE RUNS ORGANIZATIONS, GOVERNMENTS, & BUSINESSES. WHAT’S THE DIFFERENCE BETWEEN THE WEB AND ENTERPRISE SOFTWARE? WHAT’S THE DIFFERENCE BETWEEN THE WEB AND ENTERPRISE SOFTWARE? A QUICK POLL.A QUICK POLL. DOES IT MATTER?DOES IT MATTER? INSURANCE IS HARD.INSURANCE IS HARD. Enterprise software vendors should make user interface design a higher priority if they want customers to consider purchasing a replacement or upgrade to their enterprise software applications. ~Forrester Consulting Enterprise software vendors should make user interface design a higher priority if they want customers to consider purchasing a replacement or upgrade to their enterprise software applications. ~Forrester Consulting “as relevant as general health and safety considerations in the workplace.” [...]... AUDIENCE 2 ENTERPRISE SOFTWARE IS RARELY CRITIQUED LIKE CONSUMER SOFTWARE 3 ENTERPRISE SOFTWARE DEVELOPMENT IS LARGELY TECHNOLOGY & FEATURE FOCUSED 4 BIG IDEAS THE USER EXPERIENCE OF THE SOFTWARE THAT RUNS YOUR BUSINESS IS AS IMPORTANT AS ANY OTHER MAJOR TECHNOLOGY DECISION YOU MAKE 1 THE ENTERPRISE IS BECOMING CONSUMERIZED 2 EXPERIENCE DESIGN IS AN ENABLER OF BUSINESS STRATEGY 3 ENTERPRISE SOFTWARE VENDORS... REINFORCE THEIR BRAND IN THE PRODUCT TO STRENGTHEN OFFLINE RELATIONSHIPS 4 Our brand is the only that (category) (benefit) IN A WORLD OF PARITY, A GOOD USER EXPERIENCE CAN GIVE YOU A COMPETITIVE ADVANTAGE 5 A BRIEF LOOK AT THE PRODUCT DESIGN LIFECYCLE People who design products are experts cursed by their knowledge, and they can t imagine what it s like to be as ignorant as the rest of us ~Chip... APPLICATION’S USER INTERFACE A PRIMARY REASON FOR BUSINESS PRODUCTIVITY IMPROVEMENTS Source: OF RESPONDENTS STATE THAT A WELL-DESIGNED USER INTERFACE DECREASES ERROR RATES Source: ASSERT THAT A GOOD USER INTERFACE REDUCES USER SUPPORT REQUESTS Source: WHY HAVE ENTERPRISE SOFTWARE VENDORS #FAILED WITH USER EXPERIENCE? THE BUYER & THE USER ARE NOT THE SAME PERSON 1 ENTERPRISE SOFTWARE USERS ARE A CAPTIVE...7 out of 10 people recalled the last time they saw a product they just had to have, and it was because of the design of the product IEEE STUDY $1,000,000,000 THE AMOUNT SPENT ON TECHNOLOGY PROJECTS EACH YEAR WORLDWIDE Source: OF THESE PROJECTS ARE ABANDONED EACH YEAR FOR A VARIETY OF REASONS Source: IT COSTS TWICE AS MUCH TO FIX A PROBLEM AFTER A PROJECT THAN IT WOULD HAVE DURING THE PROJECT