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Personal brands allow individuals to differentiate themselves by consistently articulating and leveraging their unique value proposition.
BRAND YOU ® INTRO TO PERSONAL BRANDING A Bit About Me • Husband and father to Scout, Daisy & Indiana • President, Kristian Andersen + Associates • Founder, Pathagility • Founder, TinderBox • Managing Partner, Gravity Ventures • Lives in Arkansas works Indy A BRAND IS NOT A LOGO A BRAND IS A COLLECTION OF PERCEPTIONS IN THE MIND OF A CONSUMER. BRANDS ARE BORN OF EXPERIENCE AND REFLECT REPUTATION [...]... Rule #5 : Be Yourself 5 Steps Building lasting, effective personal brands takes time and there is no one-size-fits-all process Step #1 : Take Inventory Step #2 : Develop a (Brand) Plan Step #3 : Craft Your Identity Step #4 : Choose the Right Tools & Channels Step #5 : Measure & Repeat Tools & Channels Tools & Channels: You have to use them to understand them • Web sites • Blogs / micro-blogs • Podcasts... Don’t Forget to: • Make yourself findable (SEO, social networks, etc.) • Connect everything • Cultivate relationships w/ the press, peers, competitors, etc • Donate your expertise to a cause • Develop a visible platform • Start & join conversations “We are CEOs of our own companies: Me Inc To be in business today, our most important job is to be head marketer for the brand called you” Tom Peters ... Personal brands allow individuals to differentiate themselves by consistently articulating and leveraging their unique value proposition WE ARE ALL BRANDS If you’re not branding yourself, you can be assured that others are doing it for you RateMyProfessors.com IT’S A BRAND YOU® WORLD AND JUST BEING GOOD ISN’T GOOD ENOUGH SIMPLE UNIQUE... Delivery / How You Share It) WE’RE ALL IN THE CONTENT BUSINESS GETTING TACTICAL Why Employers Should Care Strong personal brands add value to corporate brands! • Publicity & Visibility • Build Organizational Credibility • Increased Engagement Levels • Expands Influence • Human Connection to the Organization • Halo Effect (which works both ways) 5 Questions Question #1 : What are your goals? Question