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Real-time customer service o Visible staff involvement in problem resolution. o Reacting and responding to questions and issues quickly and transparently. o Engaging in real human conversations.
(plus a few digressions) [Part 1] a quick pinch of salt But first “I think there is a world market for maybe five computers.” Thomas Watson, chairman of IBM, 1943 “There’s no chance the iPhone is going to get any significant market share. No chance.” Steve Ballmer, MSFT CEO 2007 “Computers in the future may weigh no more than 1.5 tons.” Popular Mechanics, forecasting the march of science, 1949 “There is no reason anyone would want a computer in their home.” Ken Olson, president, chairman and founder of Digital Equipment Corp. 1977 [...]... resolution o Reacting and responding to questions and issues quickly and transparently, #twelpforce: 13,000 queries in the first two months o Engaging in real human conversations Real-time dialogue campaigns Brands stimulating and aggregating streams of relevant conversations and associated content Platforms for entering and harnessing the dialogue that is already happening * BRAND ND DESTINATION NAT... networks Blogs, UGC & niche sites Barcodes, QR codes and markers Dynamic communication based on action and relevance (Ambient awareness/Social Peripheral Vision) Physical objects in intelligent environments Brands as the filter and the enabler Ideas must be “good enough to share” On is off/Off is on as physical and digital worlds fuse Helping us plan for now and what’s next by David J Carr davidjcarr.wordpress.com... stream was read and which was missed? Source: Ted Roden New York Times If you tap into a “live-stream” of first or second hand experiences and thoughts, how can control the flow and tell what is relevant? ontent c ion of at onalis only what is s tic per owing Seman and sh g a ilterin to you f vides o t eb prows data elevan r tic w at all emanwork th cross “The s frame a on eused comm ared and r d sh rise... davidjcarr.wordpress.com Based on Nokia’s Mobile Gateway & Jyri Engestrom From palm of your hand social feed integration as standard, to 24hr location-based content streams and documentaries (The Grid), to third-wave mobile applications and hardware extensions to monitor anything from our finances to our health and fitness And e-readers/tablets Even playful location-based social periphery tools Augmented... heating up in your social graph Practical approaches to search and other real-time trends Temporal cues in your search query determine the relevance of time and change the priority of your results e.g If you search for “snow conditions at your favorite ski resort, you’ll find updates from other users who are there and sharing the latest and greatest information.” Real-time online collaboration o A... searches as well as social sites like Yelp and Urban Spoon local advertisements and “limited time” discounts on your mobile.”* Social Periphery *Rob Diana Social Periphery & Mobile Social Networks Local networks of sensors and devices Content & relationships as intelligence Context & Location as filter GPS, location & bespoke sensors RFID & NearField Global Services and Communities Mobile & mixed media applications/tools... experience with a sense of NOW o Urgency because traditional marketing campaigns (like TV progs) now can be filtered and time shifted (and even forgotten as our content collection piles up) NB: Facebook have changed the rules again “The next phase of media, I’ve been thinking, will be after the page and after the site Media can’t expect us to go to it all the time Media has to come to us Media must insinuate... sharing the latest and greatest information.” Real-time online collaboration o A Business benefit of the real-time trend o Part of the shift from batch analytics and waterfall processes, to real-time analytics and agile processes o Using Google Wave and add-ons like SAP’s Gravity o Enable groups of people to collaborate on projects without the cost or infrastructure investment of a Sharepoint-type solution... st rela s not ju sation logue i dia organ nt to clie ications and ated in mmun ? gr co ce role o Inte vi ed ombin tionship/ser as a c er rela custom Real-time has only limited applicability to someone sitting at a desk in front of a computer beyond news and dialogue, where is the real benefit? f itch of ing sw n’t you do someth do “Why and creen ?” your s ing instead or less b honest iPhone + iTouch... discovery offers and time sensitive calls to action social media connections/referrals instant information updates How are people already approaching real-time search? o Bing & Google are already working on integrating Twitter into their search results o “We don’t know enough about what kinds of queries people would issue against real-time data to know how monetizable it is.” Marissa Mayer, Google And people . campaigns Brands stimulating and aggregating streams of relevant conversations and associated content. Platforms for entering and harnessing the dialogue that is already happening. BRAND DESTINATION FLASH MICROSITE ND NAT FLA MIC * *. are there and sharing the latest and greatest information.” Real-time online collaboration o A Business benefit of the real-time trend. o Part of the shift from batch analytics and waterfall. service o Visible staff involvement in problem resolution. o Reacting and responding to questions and issues quickly and transparently, #twelpforce: 13,000 queries in the first two months. o