[...]... 2004, the Aberdeen Group and StreamingMedia.com released the results of an extensive end-user study on streaming and digital media The data from this report are included throughout the book, and a special Streaming And Digital Media Statistics section Appendix A at the back of the book contains accurate measurements of: • • • • • • • Adoption rates of media- based applications by personal and business. .. profit-generating digital media services for external customers and cost-saving service for employees, partners, and other users 6 The Business of Streaming and Digital Media What this book will give you Readers of this book will get the benefit of both sides of the story and hard facts and figures to back it up Disney and AOL Time Warner need to create profitable businesses for their media assets, but they should... a business Today’s digital media discussions focus less on the technologies required to make digital and streaming media work, and more on the business models 1 Digital Media Analyst Briefing, presented by Dick Anderson, General Manager, Digital Media Division, on May 9, 2003, in Hawthorne, New York 14 The Business of Streaming and Digital Media required to make it successful Debates rage about the. .. thought of as a commodity and the selling point for carriers is now the added features and value their plans provide Streaming media is no different Over the past year, the business value that streaming and digital media technology provides overshadows the “gee whiz” factor that used to be associated with it Over the past 12 months the line between digital and streaming media has blurred This is the best... current and for the next 12 months Planned spending on streaming and outsourced applications for the next 12 months Usage rates by end users of streaming and digital media applications, both personal and business For business respondents, the percentage of company sites currently using enabled for streaming or digital media Media player installed base and user preference Frequency tables on how often and. .. in person with a handshake Dan Rayburn Introduction About the authors Dan Rayburn Dan Rayburn is recognized as the “voice for the streaming media industry” and as one of the Internet industry’s foremost authorities, speakers, and writers on Streaming and Digital Media Technologies for the past ten years As a passionate leader and spokesperson in the field of streaming and digital media, Mr Rayburn is... revenue is the objective, there are three areas in which many companies use digital media: content monetization, channel control, and customer conversion These are all concerned with building topline sales, either through the sale of the digital media itself or by using the digital media to increase the sale of cars, dishwashers, detergent, or other products Why Get into Streaming and Digital Media? 17... on the business principles rather than the details of specific solutions that constantly evolve, you will have the business knowledge needed to be successful, no matter where the technology moves Who should read this book This book is essential for anyone who must understand the business implications of digital media technologies Beginners to digital media will gain an understanding of the basics of the. .. directories, and services This site features thousands of original articles, hundreds of hours of audio/video content, weekly newsletters read by over 100,000 subscribers, and a wide range of services and resources dedicated to the streaming media industry The Web address is www.streamingmedia.com 2 Digitalwebcast.com is Digital Media Online’s home page and it serves as a hub where digital media professionals... company training, regulatory compliance, and other video-intensive activities onto the corporate network Corporations used to have a policy against moving digital media over the company backbone due to the size of the files and the sustained rate of delivery, which 20 The Business of Streaming and Digital Media Hang Up and Stream Corporate communications using streaming based services vs phone–based . class="bi x0 y0 w0 h0" alt="" The Business of Streaming and Digital Media PR.qxd 2/2/05 11:33 AM Page i PR.qxd 2/2/05 11:33 AM Page ii The Business of Streaming and Digital Media Dan Rayburn Michael. utilize streaming or digital media in some aspect of their business, the great balancing act of focusing on who has the best, newest, or most cutting-edge technology is 4 The Business of Streaming and. users of streaming and digital media applications, both personal and business • For business respondents, the percentage of company sites currently using enabled for streaming or digital media • Media