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Statistics about social media users and smartphone owners in Asia
ASIA SOCIAL, DIGITAL AND MOBILE IN NOVEMBER 2011 we are social we are social COUNTRIES COVERED IN THIS REPORT BANGLADESH BRUNEI BHUTAN CAMBODIA CHINA HONG KONG INDIA INDONESIA JAPAN SOUTH KOREA LAOS MACAU MALAYSIA MALDIVES MONGOLIA MYANMAR NEPAL PAKISTAN PHILIPPINES SINGAPORE SRI LANKA TAIWAN THAILAND VIETNAM we are social we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SG we are social THE REGIONAL PICTURE ASIA-WIDE DATA AND STATISTICS we are social 3,715,000,O00 CURRENT POPULATION OF ASIA: SOURCE: UN, JUNE 2011 we are social 53% OF THE TOTAL WORLD POPULATION ASIAN COUNTRIES ACCOUNT FOR SOURCE: UN, JUNE 2011 we are social 58% OF ITS POPULATION LIVING IN RURAL AREAS ASIA’S POPULATION IS STILL MOSTLY RURAL, WITH AROUND SOURCE: UN DATA, JUNE 2011 we are social 25% OF PEOPLE LIVING IN ASIA ARE BELOW THE AGE OF 15 SOURCE: UN DATA, JUNE 2011 we are social 74% THE REGIONAL ASIAN PICTURE 750,463,600 2,767,417,932 MOBILE SUBSCRIBERS 909,180,759 INTERNET USERS 3,714,544,017 ASIA’S TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 75% 24% USERS OF TOP SOCIAL NETWORKS SOCIAL NETWORK PENETRATION URBAN 42% 58% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 20% we are social 909,000,000 INTERNET USERS ACROSS ASIA: SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011 [...]... THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 $ 89% OF INTERNET USERS IN ASIA INTEND TO MAKE ONLINE PURCHASES IN THE NEXT 6 MONTHS we are social SOURCE: NIELSEN, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 $ 65% OF INTERNET USERS IN ASIA USE ONLINE PRICE COMPARISON SERVICES we are social SOURCE: MICROSOFT ADVERTISING / AEGIS MEDIA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK... REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011 MOBILE INTERNET USERS ACROSS ASIA: 623,000,000 we are social SOURCE: EMARKETER, MAY 2011 69% OF ASIA S INTERNET USERS ACCESS VIA MOBILE DEVICES we are social SOURCE: NIELSEN $! THE VALUE OF MOBILE COMMERCE IN ASIA IN 2012 IS EXPECTED TO EXCEED US$ 139 BILLION we are social SOURCE: ZDNET ASIA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011... KOREA INTERNET PENETRATION BY ASIAN COUNTRY 79% 78% 70% 69% 59% 50% GLOBAL 24% ! 32% AVERAGE ! 17% SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011 PEOPLE IN ASIA ACCOUNT FOR 44% OF THE WORLD’S INTERNET USERS we are social SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011 WEB USERS IN ASIA SPEND AN AVERAGE OF 16.5 HOURS PER MONTH USING THE INTERNET we are social SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND. .. BANGLADESH BHUTAN LAOS PAKISTAN CHINA INDIA [ASIAN AVERAGE] CAMBODIA SRI LANKA MONGOLIA INDONESIA PHILIPPINES JAPAN THAILAND BRUNEI SOUTH KOREA TAIWAN MALAYSIA SINGAPORE MALDIVES VIETNAM HONG KONG MACAU 2% SOURCE: LATEST CARRIER-REPORTED RESITERED SUBSCRIBER NUMBERS AS CITED IN WIKIPEDIA, NOVEMBER 2011 COMPARED TO UN DATA, JUNE 2011 PEOPLE IN ASIA ACCOUNT FOR 55% OF THE WORLD’S MOBILE SUBSCRIBERS we are social... THAN FACEBOOK ACROSS ASIA we are social SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS THE ‘MOST SOCIAL’ COUNTRIES IN THE WORLD ARE IN ASIA 75 % PHILIPPINES we are social 75 % INDONESIA 68 % MALAYSIA 64 % 64 % RUSSIA BRAZIL SOURCE: GLOBAL WEB INDEX, JUNE 2011 81% OF ASIA S TOP BRANDS USE SOCIAL MEDIA we are social SOURCE: BURSON MARSTELLER MOBILE SUBSCRIBERS ACROSS ASIA: 2,767,417,932...INTERNET PENETRATION ACROSS ASIA IS ROUGHLY 24% we are social SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011 COMPARED TO UN DATA, JUNE 2011 we are social 8% 8% 8% INDIA BHUTAN 2% 1% 0% BANGLADESH MYANMAR 4% CAMBODIA NEPAL 9% LAOS 12% 11% SRI LANKA PAKISTAN MONGOLIA INDONESIA 27% [AVERAGE] THAILAND 34% 34% PHILIPPINES MALDIVES 36% VIETNAM CHINA MACAU MALAYSIA HONG KONG 72% TAIWAN SINGAPORE JAPAN... ACROSS ASIA: 750,000,000 we are social SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS FOR THE MOST POPULAR SOCIAL NETWORK IN EACH COUNTRY, NOVEMBER 2011 SOCIAL NETWORKING PENETRATION BY ASIAN COUNTRY 54% 52% 51% 42% 41% 40% 37% 36% 28% GLOBAL ! 17% we are social 3% 3% 2% 1% BANGLADESH 3% LAOS 5% CAMBODIA 5% PAKISTAN 8% INDIA 8% NEPAL BHUTAN INDONESIA THAILAND JAPAN [AVERAGE] PHILIPPINES... JAPAN [AVERAGE] PHILIPPINES MALDIVES MACAU CHINA MALAYSIA TAIWAN SINGAPORE SOUTH KOREA HONG KONG BRUNEI 9% SRI LANKA AVERAGE VIETNAM 19% MONGOLIA 20% 19% ! N/A MYANMAR 55% SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS FOR THE MOST POPULAR SOCIAL NETWORK IN EACH COUNTRY, NOVEMBER 2011 LARGEST SOCIAL NETWORKS IN ASIA 536 M QZONE TENCENT WEIBO 310 M SINA WEIBO FACEBOOK we are social 250 M 172... social SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011 THREE QUARTERS OF ASIA S POPULATION HAS A MOBILE PHONE we are social SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011; COMPARED TO UN DATA, JUNE 2011 MOBILE SUBSCRIPTION PENETRATION BY ASIAN COUNTRY 161% 158% 151% 147% 144% 113% 110% 109% 108% 107% 100% 94%... 2011 COUNTRY BY COUNTRY A CLOSER LOOK AT EACH ASIAN MARKET we are social BANGLADESH 142,319,000 25% 75% TOTAL POPULATION URBAN RURAL 1,735,020 1% INTERNET USERS 2,110,720 USERS ON TOP SOCIAL NETWORK 79,677,000 MOBILE SUBSCRIBERS we are social INTERNET PENETRATION 1% SOCIAL NETWORK PENETRATION 56 % MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST . ASIA SOCIAL, DIGITAL AND MOBILE IN NOVEMBER 2011 we are social we are social COUNTRIES COVERED IN THIS REPORT BANGLADESH BRUNEI BHUTAN CAMBODIA CHINA HONG KONG INDIA INDONESIA JAPAN SOUTH. CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 we are social $ 89% OF INTERNET USERS IN ASIA INTEND TO MAKE ONLINE PURCHASES IN THE NEXT 6 MONTHS SOURCE: NIELSEN, AS CITED IN THE. social 44% OF THE WORLD’S INTERNET USERS PEOPLE IN ASIA ACCOUNT FOR SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011 we are social 16.5 HOURS PER MONTH USING THE INTERNET WEB USERS IN ASIA SPEND AN AVERAGE