Apollo comp chiến dịch marketing và product launch sản phẩm bút phát hiện hàng giả trên thị trường

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Apollo comp  chiến dịch marketing và product launch sản phẩm bút phát hiện hàng giả trên thị trường

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bút phát hiện hàng giả. BÚT PHÁT HIỆN VÀ XỬ LÝ HÀNG GIẢ, THỰC PHẨM ĐỘC HẠIHọ và tên Hoàng Thế Trung Địa chỉ: Lớp 3A5 Trường tiểu học Hoàng Văn Thụ, Thành Phố Lạng Sơn1. Ước mơ:Trong cuộc sống hiện đại ngày nay xuất hiện nhiều loại hàng giả và thực phẩmđộc hại không an toàn ảnh h`ưởng đến sức khoẻ của con người mà người tiêudùng không thể biết được. Em ước mơ sáng tạo ra chiếc Bút phát hiện và xử lýhàng giả, thực phẩm độc hại để giúp cho các bà, các mẹ tự kiểm tra được cácnhiên liệu xăng, dầu, thuốc chữa bệnh, nguồn nước uống và những thực phẩm ănuống hàng ngày, chiếc bút tự phân biệt hàng thật, hàng giả và giúp cho người tiêudùng an toàn khi sử dụng đồng thời chiếc bút này còn hướng dẫn cách làm sạchthực phẩm. Đây là một chiếc bút đa năng, có hệ thổng cảnh báo thông minh chongười sử dụng muốn kiểm tra loại hàng nào chỉ cần đặt mẫu thử vào đầu bút bútsẽ cho kết quả ngay mà không cần gửi mẫu đi xét nghiệm tại các phòng thínghiệm Nếu thực phẩm an toàn hệ thống đèn mầu xanh sẽ sáng còn nếu thựcphẩm không an toàn hệ thống đèn báo mầu đỏ sẽ bật sáng, đồng thời vòng bi trênthân máy máy tự xử lý và tiêu huỷ hàng giả đúng cách.2. Cách thực hiện mô hình:Mô hình được chế tạo bởi các vật liệu tái chế như chai coca, bìa cát tông và emđã sử dụng giấy mầu, và mầu trang trí cho chiếc bút thêm hài hoà. Phần thể hiệnánh sáng em đã sử dụng đèn pin nối với chai coca nhựa làm thân bút, khi thựchiện mô hình này phải dùng keo để gắn các phần của chiếc bút lại với nhau nênem đã nhờ mẹ của em trợ giúp. Trong tương lai em mơ ước chiếc bút này sẽ ra đời để các bà, các mẹ khi nội trợsẽ tự kiểm tra được các mặt hàng mua về cho gia đình mình sử dụng an toàn.Trên đây chỉ là phần trích dẫn 10 trang đầu của tài liệu và có thế hiển thị lỗi font, bạn muốn xem đầyđủ tài liệu gốc thì ấn vào nút Tải về phía dưới.

Group members: Lê Đức Anh, Nguyễn Lê Vy, Mai Thu Huyền, Vũ Phương Thảo, Đinh Minh Anh Introducing our company: Good morning, everyone, it’s nice to meet all of you at our product launch event today My name is Vy, the chief executive officer of Apollo Comp To begin with, let me show you some information about our company Apollo Comp is an innovative multinational corporation established in 2005 and the company slogan is “Be authentic, buy original” The company has a long history of designing and manufacturing tech gadgets The corporation has its base in the central area of London, the UK, and has many subsidiaries in many countries over the world such as New York, Paris, and Ha Noi Viet Nam, This is our company’s logo: Introducing our product: Apollo Comp is planning to launch the company’s latest product which is a counterfeit goods detector pen called Smart Scan Smart Scan is designed with a special material: ABS plastic that is tough but non-brittle, insulating, impermeable, and resistant to temperature and chemicals Some details of Smart Scan are covered with high-quality metal which makes Smart Scan more exquisite Smart Scan’s main color is black matte and some silver Smart Scan’s unique selling point is that the device is lightweight and comes in a smaller size than other products that are available on the market It makes Smart Scan a portable device and that means you can carry it around easily The device also comes with a 3-year warranty, so our customers never have to worry about when their Smart Scan is going to break down while in use Inside the box there is a charger, cable, a manual instruction on how to use the device, and how to preserve it and this information is also available on the company’s website Put your product in front of the pen tip and open the button Then, Smart Scan will receive your input and analyze them Keep your Bluetooth on and connect with Smart Scan, it will show you all information about your product on your phone’s screen such as which materials were used to create your product, the date when the product was manufactured, what manufacturer made it, and the place of origin of the product If your product is fake, Smart Scan can not identify it, then Smart Scan will turn red and warn you Purpose: Through some surveys, it has been shown that counterfeit goods, imitation goods, and poor-quality goods are present in many segments of the market This is one of the persistent problems of society The negative consequences brought to society are not small It has affected the health and finance of consumers, reduced consumer confidence in the transparency of the commodity market and decreased the reputation of genuine manufacturers Because of that concern, our company has designed Smart Scan with many advantages and better features to contribute to the development of society Counterfeit pens will solve the biggest counterfeit threat This product can be used to detect any fake products that are available on the market These pens are most effective against problems such as counterfeit clothing, branded goods, and banknotes These features which Smart Scan provides can help our users to know what they have just bought and that can help them to evaluate whether that product is worth the amount of money that they spent Admittedly, Smart Scan provides deep knowledge to customers to help them to make wiser decisions because our users now know exactly the true value of what they are intending to buy Smart Scan is a breakthrough in the fight against the fake so that is why the product will certainly receive much attention not only from the consumer but also from other media platforms Moreover, the device is believed to put an end to the era of fake products around the world and prevent large enterprises from taking financial losses and revenue deficits Target customer: The customer target for a counterfeit goods detector pen can be described as individuals or businesses who frequently handle cash transactions or deal with high-value goods This can include retail stores, banks, pawnshops, antique dealers, and other similar establishments For example, you are an antique dealer, so you need our product to confirm the goods you would deal are not counterfeit The pen is also an excellent tool for individuals who frequently purchase luxury items, such as high-end watches, jewelry, and clothing Not only does it provide an easy and effective way to verify the authenticity of the product before making a purchase, but it also adds a layer of protection for the buyer By using this pen, buyers can ensure that they are not spending their money on fake goods, which can save them from potential financial loss or legal implications resulting from unknowingly accepting or selling counterfeit merchandise Furthermore, the counterfeit goods detector pen is especially useful for those who are in the business of buying and selling luxury items These individuals can use the pen to verify the authenticity of the products they are buying or selling, which can help them avoid potential legal issues and protect their reputation in the industry Additionally, the pen can be used as a tool to educate customers about the importance of authenticity and build trust between them and the seller In summary, the counterfeit goods detector pen is a multifunctional tool that provides numerous benefits for both individual buyers and businesses alike Its ability to verify the authenticity of high-value items and protect against counterfeit merchandise makes it an essential tool for anyone who values authenticity and wants to avoid financial loss or legal implications Our marketing strategy: Apollo has been building many distribution channels for customers to purchase our product conveniently For online shoppers, our company has added our product to our official website, Apollo.com Customers can access our web to have detailed information about Smart Scan such as cost, uses, battery, design, and color Besides, our Smart Scan is put on big e-commerce stores namely: Amazon, eBay, Walmart, and Taobao Convenience is one of the best benefits of online shopping, and that is exactly what buyers find with these popular stores In just a few clicks, prospective buyers can expect their orders to come in the mail, all without leaving the sofa or even your bed! The ease of perusing endless retailers, avoiding crowds, and clicking "add to cart" has become the ideal shopping experience We are trying to deliver a satisfying shopping experience for all of you through multiple online retail stores and set a fixed price across these shopping platforms People not have to waste time comparing the price of the same product in different outlets However, if they make a purchase on our official website, we will offer free shipping for them Customers who prefer in-person transactions can pay a visit to one of our offline stores We are set to open pop-up stores in some cosmopolitan areas: New York, London, Paris, Berlin, Seoul, Tokyo, and Shanghai With a physical store, consumer demands will not be protracted because they can be resolved directly Store owners can directly provide sample products, answer consumer questions, respond to complaints, and make returns if needed Consumers can choose their own desired model, try the appropriate size and know the quality of the materials used The company aims to make an announcement of the product launch both online and offline The online event will be broadcasted via the company’s website and through its youtube channel which is Apollo Inc The offline event will be held at the company’s headquarter campus Those who have received invitations from our company and the press along with famous journalists and renowned technology reviewers can attend our offline event In addition, Apollo also plans to advertise Smart Scan through social media platforms like Facebook and Twitter Our company is also planning to mark the beginning of our marketing campaign with the collaboration between Apollo Comp and various famous fashion brands worldwide like Dior, Dolce and Gabbana, Adidas, Nike, Hermes, Louis Vuitton, SPAO, Levis, etc These brands for long have suffered sales deficits caused by the manufacturing and purchasing of counterfeit products They are also brands that have the largest number of low-quality counterfeit goods being produced worldwide The collaboration between Smart Scan and them will help them restore the belief of their customers and reduce the chance of their store importing fake ones and that leaves their customers with genuine products This means that they can save their brand image as they intended We are also planning on making our appearance at the fashion show in Paris next week as the guest of honor where we will be testing Smart Scan for the first time in public Our promise: If you buy our product today, we promise that you will make a better choice tomorrow, and with every Smart Scan you buy, the closer we get to a world where genuineness truly stands out as the one and only true value

Ngày đăng: 18/07/2023, 16:14

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