The above link takes viewers to Bristles Beauty

1 Introduction https bristlesbeauty com The above link takes viewers to Bristles Beauty, a Canada based online store that specializes in providing all makeup wearers with brushes that illustrate an.1. Introduction https:bristlesbeauty.comThe above link takes viewers to Bristles Beauty, a Canadabased online store that specializes in providing all makeup wearers with brushes that illustrate and foster a lifetime of creativity. Japanese craftspeople who have honed their skills for years and meticulously create each brush handcraft the brushes in Japan. Each brush is handmade in an 80step process. They are entirely handmade with the softest bristles. Each bristle is inspected, combed through, and vetted before forming into an individual brush to ensure that only the best hairs are used. All brushes are handformed using custom moulds and are never cut, resulting in the silkiest brushes and bristles that blend effortlessly. They also provide consultants and promotional discounts to customers who contact them with questions about the products they sell on their website.This report will review Bristles Beautys ecommerce business model to identify the ebusiness model and concept applicable to it by carefully analyzing the website. The research will look into Bristles Beautys use of technology to improve its ebusiness operations and strategy. As an online store, evaluating its ebusiness model and concepts, as well as its search optimization tools, will aid in determining Bristles Beautys strategic position and opportunity to attract more online clients.2. EBusiness (web 2.0) Principles ConceptsEbusiness principles and concepts contribute to customers better online shopping experience (Tongtong, 2011). Bristles Beauty operates as a Business to Consumer(B2C) ebusiness with a userfriendly website. The link, https:bristlesbeauty.comcollectionsall, takes the customer to Bristles Beautys website, where she can browse and purchase a variety of womens brushes. Bristles Beauty also clearly states that they offer free shipping memberships and free samples for orders over 250. This policy provides an efficient business relationship by aiming to gain the customers loyalty and enhance their time at ecommerce by incorporating incentives. The company uses electronic data exchange to conduct transactions with its customers, which speeds up and simplifies the purchasing process. Customers can shop online and instantly add items to their carts; once confirmed, the client is directed to the payment gateway. This policy makes it simple for customers to make purchases and request shipping to their homes.The shop takes pride in being an allfemale internet boutique, according to its website, https:bristlesbeauty.compagesaboutus. Their reputation allows Bristles Beauty to focus on providing exceptional womens brushes with a great fashion sense that addresses specific needs. Customers can schedule deliveries and pickups through the stores customer relationship site. As a result, the stores function as bricks and clicks, allowing customers to purchase online or instore (Ford et al., 2020).Bristles Beauty’s service and product descriptions accompany each shown item, providing consumers with sufficient information, fostering consumer confidence, and educating them about the products quality, origin, and specs before purchase (Wisnicki, 2022). For instance, the Hyperlink https:bristlesbeauty.comcollectionsblackfridaysale provides an excellent summary of all the bundle and brush products now on sale. Shoppers may compare products within a specific category before making a final purchase.Lastly, Bristles Beauty displays a great sense of Customer Service Relations, with an active customer service team that gets back to their consumers on product inquiries or recommendations. In the contact link https:bristlesbeauty.compagesgetintouch, they assure all customers that they get back to any emails within 12 business days, but based on experience, the team usually gets back within a few hours. Good customer care will create a whole customer community, spreading products and services to more consumers and regions, assisting businesses to expand, scale, market, and improve prestige.3. EBusiness ModelsBased on the review of Bristles Beauty’s website, https:bristlesbeauty.com, its primary ebusiness model is a merchant model. The ebusiness store boasts a variety of stock items ranging from conventional brushes and bundles, eye brushes, and face brushes to hair brushes for its retail trading. All the items on sale have prices and product descriptions captured on the website. Therefore, the website allows for optimal interaction with the buyers who place their orders on the website. Especially competing with big retail stores, Bristles Beauty distinguishes itself differently by offering various products and frequent promotions to attract customers. The two secondary models that Bristles Beauty uses are Affiliation Model and Dropshipping. Bristles Beauty uses the Affiliation Model by buying posts on Facebook and Tiktok for specific users interested in Japans delicate makeup items. For example, the hyperlink fb.combeautywithcortneyjeanposts178545174690692 lets users on social media know that it is a paid advertisement that Bristles Beauty bought and used as an advertising technique to attract more customers in the future. Furthermore, they also utilize Dropshipping by taking orders from the website and sending them out to the manufacturers in Japan. These manufacturers will deliver all the orders to Asia countries, saving customers shipping fees.4. Search Engine Optimizationa) The original title and description from the Bristles Beauty home page site