Major Department Marketing Management Technology Study Plan Department: Management Technology Major: Marketing Major Department Marketing Management Technology No. of Units Con Tut. Lab Lec C.u Equivalents Prerequisites Course Title Course Code Seq Sem 4 0 0 4 4 Principles of Marketing SEL111 1 6 2 0 4 4 ENG 105 English for Specific Purposes-1 ENG 124 2 4 0 0 4 4 Introduction To Statistics STA171 3 4 0 0 4 4 Principles Of Economics ECO271 4 5 0 0 4 4 Financial Accounting -1 ACC101 5 2 23 2 0 20 20 Total Per Semester No. of Units Con Tut. Lab Lec C.u Equivalents Prerequisites Course Title Course Code Seq Sem 2 0 0 2 2 Islamic Culture-1 ISL 101 1 4 0 4 0 2 Introduction to Computer Application CMT 101 2 6 2 0 4 4 ENG 101, ENG 106 General English Language ENG 105 3 2 0 0 2 2 Arabic Language ARB 101 4 4 0 0 4 4 Principles of Business Administration MAN 104 5 4 0 0 4 4 MTH 150 General Mathematics MTH 113 6 2 0 0 2 2 Vocational guidance and excellence VOC 107 7 1 24 2 4 18 20 Total Per Semester Major Department Marketing Management Technology No. of Units Con Tut. Lab Lec C.u Equivalents Prerequisites Course Title Course Code Seq Sem 4 0 2 2 3 SEL111 Market Study SEL112 1 4 0 0 4 4 SEL111 Consumer Behavior SEL113 2 6 2 0 4 4 ENG 124 English for Specific Purposes-2 ENG 224 3 4 0 4 0 2 CMT 101 Advanced Computer Application CMT 102 4 5 0 2 3 4 SEL111 Distribution Channels SEL114 5 3 23 2 8 13 17 Total Per Semester No. of Units Con Tut. Lab Lec C.u Equivalents Prerequisites Course Title Course Code Seq Sem 2 0 0 2 2 ISL 101 Islamic Culture-2 ISL 102 1 5 0 2 3 4 SEL111 Sales Communications SEL215 2 5 0 2 3 4 SEL111 Product Show Skills SEL216 3 6 0 0 6 6 SEL111 Total Quality Management MAN228 4 5 0 2 3 4 SEL111 Customer Services SEL217 5 4 23 0 6 17 20 Total Per Semester No. of Units Con Tut. Lab Lec C.u Equivalents Prerequisites Course Title Course Code Seq Sem 2 0 0 2 2 Professional Ethics and Communications Skills ETH 101 1 5 0 2 3 4 SEL111 Marketing Research SEL218 2 6 0 4 2 4 SEL111 Electronic Marketing SEL219 3 8 0 8 0 4 SEL111 Computer Marketing Applications SEL220 4 5 21 0 14 7 14 Total Per Semester Major Department Marketing Management Technology No. of Units Con Tut. Lab Lec C.u EquivalentsPrerequisites Course Title Course Code SeqSem 0 0 0 0 4 Co- operative Training SEL299 1 6 0 0 0 0 4 Totals Per Semester No. of Units Con Tut. Lab Lec C.u 11 7 32 75 95 Total Per Plan 1902 Total training hours of the program (1482+ 420) Major Department Marketing Management Technology Study Plan Subjects No. Subject Page 1 Principles of Business Administration 5 1 Marketing Principles 6 2 Market Study 9 3 Consumer Behavior 13 4 Distribution Channels 17 5 Marketing Communications 20 6 Product-Display Skills 23 7 Customer services 27 8 Marketing Research 30 9 Electronic Marketing 34 10 Computer Marketing Applications 38 Major Department Marketing Management Technology Department Management Technology Major Marketing Course title Principles of Business Administration Code MAN 104 Pre-requisites Course description: This course includes the essentials and principles of Business Administration topics. The topics covered are concepts, theories, and management jobs, (planning, organization, orientation, and controlling), and firm jobs, (production, marketing, finance, human resources, purchasing and storage, and public relations). Semester 1 2 3 4 Credit Hours 3 Lectures 3 Practice sessions - Contact Hours (Hour/week) Exercises - course objectives: The trainee should be able to:  Know the nature of management.  Know management theories.  Know process of decision making.  Know management jobs.  Know firm jobs. Major Department Marketing Management Technology Detailed Curriculum (Theory) Hours EvaluationContents 3 Oral and written test Nature of management: - Definition of management. - Importance of management. - Objectives of management. - Management jobs. - Manager jobs  3 Oral and written test Management theories: - Management pioneers. - Traditional theory. - Human relations theory. - Quantity theory. 3 Oral and written test Decision making: - Decision concept. - Types of decisions. - Phases of decision making. 3 Oral and written test Management jobs: Planning - Definition of planning. - Uses of planning. - Types of planning. - Elements of planning. - Steps of planning. - Properties of effective planning. - Restricts of planning. 6 Oral and written test Organization: - Definition of organization. - Benefits of organization. - Types of organization. - Properties of effective organization. - Methods of organization. - Power & responsibility. - Committees. Major Department Marketing Management Technology Detailed Curriculum (Theory) Hours EvaluationContents 3Oral and written test Orientation: - LeadershipK - Communications. - Motivations. 3 Oral and written test Controlling: - Concept of controllingK - Benefits of controlling. - Steps of controlling. - Types of controlling. 3 Oral and written test Firm jobs: - Types of firm. - Legal forms of firms 3 Oral and written test Human resources Management: - Definition of human resourcesK - Objectives of human resourcesManagement. - Organization in human resources Management. - Jobs of human resourcesManagement. 3 Oral and written test Marketing Management: - Definition of marketingK - Objectives of marketing ManagementK - Development of marketing. 3 Oral and written test Production Management: - Definition ofproduction. - Importance ofproduction. - Managing process of production. - Quality control. 3 Oral and written test Financial management: - Definition offinance. - Objectives of financial managementK - Sources of capital. - Financial planning. - Financial control. 3 Oral and written test Purchasing and storage management: - Purchasing job. Major Department Marketing Management Technology Detailed Curriculum (Theory) Hours EvaluationContents - Storage job. 3 Oral and written test Information management: - Definition ofinformationK - Objectives ofinformationK - Importance ofinformation system Management. - Components of information system. Major Department Marketing Management Technology 1. Bartol, Kathryn, Management, New York, Irwin, 2006. 2. Roger, Kreitner, Management, Boston, M. H. Co., 2006. 3. Weston, Fred, and Eugin Brigham, Essentials of Managerial Finance, New York, The Dryden press, 2004. References [...]... Know concept of sales management 3 4 Department Management Technology Major Marketing  Detailed Curriculum (Theory) Contents Introduction to market study - Market concept - Types of markets - Difference between the market and marketing Product study - Definition of products - Concept of product study - Product study - Services study - Product reports - Training cases Customers study - Definition of...Department Management Technology Department Course title Pre-requisites Major Marketing Management Technology Principles of Marketing Course description: This course is designed to provide the trainees with principles of marketing which include major principles, marketing environment, analyzing the purchasing behavior and marketing mix along with management jobs in marketing which include sales management, planning,... Douglas, and Leonard Parsons, Basic Marketing Management, New York, John Wiley & sons, 1995 4 Kotler, Philip and Gray Armstrong, Presales of Marketing, N.J., Prentice-Hall, 1997 5 Komenar, M M, Electronic Marketing, New York, John Wiley & Sons, 2000 Department Management Technology Major Marketing Department Management Technology Major Marketing Course title Market Study Code SEL112 Pre-requisites Principles... Somers, Promotion: An Introductory and Analysis, New York, McGraw-Hill Co., 2003 3 Kotler, Philip, Marketing Management: Analysis, Planning, Implementation and Control, N.J., Prentice-Hall, 2004 Department Management Technology Department Course title Pre-requisites Major Marketing Management Technology Marketing Major Product Show Skills SEL216 Code Principles of Marketing (Market 102) Course description:... World Customer services, Illinois, Small Business Sourcebooks, 1996 3 Kotler, Philip, Marketing Management Analysis, Planning, Implementation and Control, N J., Prentice-Hall, 2003 4 Mown, John, Consumer Behavior, N J., Prentice-Hall, 1995 Department Management Technology Major Marketing Department Management Technology Major Marketing Course title Marketing Research Code SEL218 Pre-requisites Principles... References 2 Louis, stern, and Adel Al-Ansary, Marketing Channels, N.J., Prentice Hall, 1992 3 Rosenbloom, Bert, Marketing Channels: A management View, Hinsdale, The Dryden Press, 2004 Department Management Technology Department Course title Pre-requisites Major Marketing Management Technology Marketing Major Sales Communications SEL215 Code Principles of Marketing (Market 102) Course description This course... organization's behavior Marketing mix: - Introduction - The product - The price - Distribution - Promotion Management of sales: - Definition of sales - Goals of sales department - Controlling sales performance - Planning sites and selling targets Marketing planning: - Principle of marketing planning - Steps of marketing planning Evaluation Hours Oral and written test 4 Oral and written test 6 Oral and written test... Hinsdale, The Dryden Press, 1980 References 2 Kotler, Philip, Marketing Management: Analysis, Implementation, and Control, N.J., Prentice-Hall, 2004 3 Stanley, Richard, Promotion: Advertising, Publicity, Personal Selling and Sales Promotion, N J., Prentice-Hall, 2002 Department Management Technology Major Marketing Department Management Technology Major Marketing Course title Customer service Code SEL217... Competitors study - Definition of competitors study - Types of competitors - Competitors information system - Competitors reports Sales study - Definition of sales - Types of sales - Sales analysis - Sales information system - Training cases Evaluation Hours Oral and written test 4 Oral and written test 6 Oral and written test 8 Oral and written test 6 Oral and written test 6 Department Management Technology. .. 4 Kotler, Philip and Gray Armstrong, Presales of Marketing, N.J., Prentice-Hall, 1997 5 Komenar, M M, Electronic Marketing, New York, John Wiley & Sons, 2000 Department Management Technology Major Marketing Department Management Technology Major Marketing Course title Consumer Behavior Code SEL113 Pre-requisites Principles of Marketing (Market 102) Course description: This course the students are . Marketing Management Technology Study Plan Department: Management Technology Major: Marketing Major Department Marketing Management Technology. written test Management jobs: Planning - Definition of planning. - Uses of planning. - Types of planning. - Elements of planning. - Steps of planning. - Properties of effective planning of management: - Definition of management. - Importance of management. - Objectives of management. - Management jobs. - Manager jobs  3 Oral and written test Management theories: - Management