[...]... Employers today demand career accountability” from candidates You must take personal charge of growing your career That includes creating a memorable brand (see chapter 4) and crafting a meaningful marketing message for “product you.” Your interviewing savvy will either open or close doors to the next step in your career Once those doors are closed, it’s difficult to pry them open again Acing an interview even... medicine cabinet each morning and pop a pill that would motivate you to go to work? That pill does exist! It takes the shape of having your values and needs met In the “Things That Matter” category, you’ll identify what’s most important to you in your next position Understanding and aligning your work with these values and needs can take your job from humdrum to fun, and your career from good to great! Chapter... sight (“I want to broker loans”) and the job seeker pursues this new direction And then another opportunity, and another Like the hungry bear cubs, these job seekers end up losing their catch despite the many opportunities at their feet 15 16 Interview Magic Although it’s wise to be on the lookout for interesting opportunities, the key to successful job search and interviewing is to be discriminating... are healthy, happy, and whole, your energy and creative thinking can be unleashed and liberated to work in a way that you never dreamed ■ Lack of confidence—the job seeker sets If you sense that lack of confidence is sights too low and settles for a lesser position Two job seekers with equal qualifications might land very different jobs, depending on their confidence in themselves and belief that the... up and hurry off as if nothing had happened —Sir Winston Churchill S uccess in interviewing requires a two-pronged approach You must address the mechanics and mindset—the visible and invisible elements— of interviewing Many job seekers focus only on the mechanics of interviewing—what’s the “right” answer to this or that question, how do I follow up after the interview, how do I negotiate salary, and. .. you’ve picked up the right resource This book not only helps you win at interviewing, it also shows you how to take control of your career, identify your value, and always be interview- ready 5 6 Interview Magic Truth #2: Your Career DNA” Is the Secret to Your Value The secret to radical career success lies in tapping into your career DNA.” You learned in school that DNA is the molecular basis of your... right interview opportunities Assets Assets include the knowledge, skills, and values you bring to an employer Knowledge—information, facts, data, experiences—is gained over the course of your education, career, and life Skills—proficiencies and expertise—are learned and honed through thousands of hours of practice (If your career spans 10 or more years, you’ve logged more than 20,000 work hours, assuming... particularly challenging Incubator positions are temporary and can serve a purpose for certain seasons of your life Life balance: Life- balance positions appeal to those who previously sacrificed quality of life by pouring themselves into jobs that required 60, 80, or even 100-hour work weeks Typically a lesser-paying position than what you’ve come from, a life- balance position can offer less tangible but more... location, location.” In interviewing, it involves three P’s: 11 12 Interview Magic Preparation Preparation Preparation Preparation is non-negotiable It’s your job to be more prepared for the interview than the interviewer That means knowing your strengths and value proposition It also means taking the time to learn the key concerns and trends within the industry, the company’s strengths and weaknesses, any... mechanics and the mindset into your interview strategy, you set the stage for significant success—you will be able to run, not walk, to your next career move Are either of these scenarios of concern to you? Sending out resumes but not getting interviews Landing interviews but not getting offers In the chapters to come, you’ll learn how to weave together mechanics and mindset strategies to get more interviews . h1" alt="" Magic Interview JOB INTERVIEW SECRETS FROM AMERICA’S CAREER AND LIFE COACH Susan Britton Whitcomb FM 10/18/04 2:32 PM Page i Interview Magic. Cataloging-in-Publication Data Whitcomb, Susan Britton, 1957- Interview magic : job interview secrets from America's career and life coach / Susan Britton Whitcomb. p. cm. Includes