03/11/14 03/11/14 Le Do Thai_BMNN Le Do Thai_BMNN 1 1 Welcome Welcome to ENG102 class to ENG102 class March 15 March 15 th th , 2012 , 2012 03/11/14 Le Do Thai_BMNN 2 Introduction Introduction  ENG102 (Pre-intermediate to ENG102 (Pre-intermediate to Intermediate level) Intermediate level)  Unit 1: Marketing Unit 1: Marketing  Lesson: Speaking Lesson: Speaking  Topic: Advertising/ Marketing Topic: Advertising/ Marketing  Objectives: By the end of the Objectives: By the end of the lesson, students will be able lesson, students will be able to to discuss together whether discuss together whether advertising is necessary or not advertising is necessary or not . . 03/11/14 Le Do Thai_BMNN 3 Unit 1: Marketing Unit 1: Marketing (Speaking) (Speaking) Brainstorming (in 5 minutes) Brainstorming (in 5 minutes)  What is marketing? What is marketing?  Marketing = advertising (making a Marketing = advertising (making a product or a service popular, or making product or a service popular, or making as many people buy a product or use a as many people buy a product or use a service as possible) service as possible)  Who cares about marketing? Who cares about marketing?  Manufacturers/ producers/ Manufacturers/ producers/ businesspersons businesspersons  Customers/ clients/ consumers Customers/ clients/ consumers  … … 03/11/14 Le Do Thai_BMNN 4 Some adjectives of feelings: Some adjectives of feelings: (in 5 minutes) (in 5 minutes) 03/11/14 Le Do Thai_BMNN 5 Watch Watch this movie this movie and and this clip this clip . . (3 minutes) (3 minutes) 03/11/14 Le Do Thai_BMNN 6 Work in pairs in 10 minutes. Then Work in pairs in 10 minutes. Then present in the front of the class. present in the front of the class.  How do you feel about advertising? How do you feel about advertising?  Where do you often see advertising? Where do you often see advertising?  Do you think advertising is Do you think advertising is helpful and necessary helpful and necessary or or just a waste of money and time just a waste of money and time ? ? Explain your opinion. Explain your opinion.  Have you ever bought something Have you ever bought something advertised? If yes, why did you buy advertised? If yes, why did you buy it? If no, explain why you haven’t. it? If no, explain why you haven’t. 03/11/14 Le Do Thai_BMNN 7 Advertising is helpful and Advertising is helpful and necessary. necessary.  Help to relax (attractive, Help to relax (attractive, exciting, interesting, colorful,…) exciting, interesting, colorful,…)  Provide information (price, Provide information (price, quality, use, originality,…) quality, use, originality,…)  Help consumers to make a good Help consumers to make a good choice among products choice among products  … … 03/11/14 Le Do Thai_BMNN 8 Advertising is just a waste of Advertising is just a waste of money and time. money and time.  Not all people watch Not all people watch advertisements. advertisements.  Make viewers lose interest Make viewers lose interest (annoying) (annoying)  Always exaggerate products/ Always exaggerate products/ services, or tell a lie services, or tell a lie  Unimportant/unnecessary Unimportant/unnecessary information information  … … 03/11/14 Le Do Thai_BMNN 9 Work in groups Work in groups of 4 or 5. (10 minutes) of 4 or 5. (10 minutes) Let’s market/advertise An Giang Let’s market/advertise An Giang Universitas Universitas  Who will the advertisement be intended Who will the advertisement be intended for? for?  What would you say about AGU to your What would you say about AGU to your audience? audience?  Board of Rectors Board of Rectors  Teaching staff, students Teaching staff, students  Facilities Facilities  Extracurricular activities Extracurricular activities  … … 03/11/14 Le Do Thai_BMNN 10 Homework Homework  Speaking: Advetising Speaking: Advetising  Write an advertisement of AGU. Write an advertisement of AGU.  Reading 1 (logos and marketing Reading 1 (logos and marketing campaign of Nike) campaign of Nike)  Grammar 1 (so+adj+that-clause) Grammar 1 (so+adj+that-clause) . Thai_BMNN 3 Unit 1: Marketing Unit 1: Marketing (Speaking) (Speaking) Brainstorming (in 5 minutes) Brainstorming (in 5 minutes)  What is marketing? What is marketing?  Marketing. level) Intermediate level)  Unit 1: Marketing Unit 1: Marketing  Lesson: Speaking Lesson: Speaking  Topic: Advertising/ Marketing Topic: Advertising/ Marketing  Objectives: