• • THE DREAMING CITY AND THE POWER OF MASS IMAGINATION GERRY HASSAN MELISSA MEAN CHARLIE TIMS THE DREAMING CITY: GLASGOW 2020 AND THE POWER OF MASS IMAGINATION. This book maps out the story of our cities — the places they are now and the places people hope they will become. It is told through the experience of one city — Glasgow. The Dreaming City contains the journey of an experiment in opening up a city’s future. The experience of Glasgow 2020 — and a programme of events which reached out across the city and its citizens — shows that people have the capacity and imagination to make their own futures. The project used stories and storytelling to provoke thinking about the future across the whole city. This book contains a selection of some of these stories, as well as examples of other materials. It offers a different perspective to the world of ‘the ofcial future’ and breaks new ground in how we think about the future of cities. Gerry Hassan is Head of Glasgow 2020, Melissa Mean is Head of the Self-Build Cities Programme and Charlie Tims is a Senior Researcher at Demos. £10 ISBN 978-1-84180-186-5 © DEMOS THE DREAMING CITY: GLASGOW 2020 AND THE POWER OF MASS IMAGINATION GERRY HASSAN MELISSA MEAN CHARLIE TIMS In 2020 I wish that every child born in Glasgow regardless of where they live will have the same chances and oppurtunities in life. ¶ My wish for Glasgow in 2020 is that the city continues to grow and prosper and that visitors from around the globe continue to enjoy the beauty and diversity of this wonderful city. ¶ My wish for Glasgow in 2020 is that the city will continue to build on it’s established and excellent reputation for being a foremost and pioneering, cultural, social, and business centre for Scotland ¶ I wish Glaswegians were proud of their city as we all should be and that the thriving culture and idiosyncracies that make Glasgow what it is go from strength to strength ¶ I wish for Glasgow to be a place where we live equally as one!! And at peace. ¶ I wish that people in Glasgow will be more positive and have more condence in their abilities. That people who wish for things get their nger out and actually achieve. Oh, and I wish that there are still gigs in the Barrowland Ballroom. ¶ In 2020 I wish Glasgow has everything that it has ever wished for. ¶ I wish everyone is happy and has a roof over their heads. ¶ No more poor people. No more homeless people. Just people who care and are happy. ¶ Let Glasgow grow, please. ¶ Let Glasgow ourish out with the city centre as much as in the city centre! Please! ¶ No more neds — homeless — better housing — health service … and weather ¶ I wish Glasgow to become a leading city ght anti-racist campaigns in 2020. I wish by that year we can live equally as one in peace and harmony. I wish by then racism is abolished, poverty is abolished, no one is homeless. I wish that this is not a dream and becomes a reality. ¶ I wish by 2020 that all Glaswegians are proud of their beautiful city and continue to welcome all its visitors with open arms. ¶ Late night openings of Glasgow museums, art galleries and shops. ¶ I wish for litter and chewing gum (?) free movements and no beggars. A bigger police presence to deter crimes. Better health education for all ages. More sports facilities and play areas for children and youths. Creation of more jobs. Total free health care for the elderly. Tolerance and understanding between all our citizens. Construction of M94 extension. ¶ I wish that Glasgow became a smoke free zone totally and wish Glasgow became a healthier city to live in. ¶ I wish the G.H.A would check that jobs are done before sending two or three workmen to do a job and it still isn’t done. It took ve calls before a new light which had a loose screw was xed. ¶ I wish for no one to be homeless. ¶ I wish for a better world. ¶ I wish in 2020 that people see Glasgow for the fabulous and diverse city that it really is. I hope we are all embracing different cultures and social backgrounds, accepting people for who they are and realise we all have a part to play to make Glasgow great. I hope we are all proud to call ourselves Glaswegians. ¶ I wish Glasgow’s football teams could be as good as Newcastles! ¶ I wish the powers that be would do something about dog owners allowing their dogs to fowl up pavement; and spitting on streets it is worse than smokers putting fag buts on the road, and they are being ned for this. ¶ That all Glaswegians get on better in the future and make it the city it should be. ¶ I wish all the drugs in Glasgow and everywhere to disappear. ¶ I would life to see poverty, homelessness and such like eradicated. I would also like to see Glasrow Rangers bring home the Champions League. ¶ I wish to see Glasgow a cleaner, healthier, safer city in the years to come. Also the health of the citizens of Glasgow should be adressed — People in poverty are still dying younger in the 21st Century ¶ I am not yet born yet, due 28/7/06. I wish by 2020 that Glasgow is a safer, friendly and happier place i.e. no drugs, bigotry, crime etc. ¶ I wish that in the near future that night time in Glasgow became a safe and quite time so that 1 and all could sleep well at night. ¶ I wish that the youth of Glasgow to be given a belief in their abilities and the courage and self condence to fulll their dreams and aspirations. ¶ I wish the city to be a safer city, regarding crimes, also healthier, Glasgow is the most friendliest place to be. ¶ In 2020 I wish that all the people of Glasgow are living a healthy lifestyle with a roof over their heads, and enjoying the exact same opportunities as the next person in education and employment. ¶ I wish to see Glasgow a more healthier and stable/safe enviroment. Smoking ban lifted. Drug Free. My children safe purely, myself in a safe enviroment. ¶ Give true Glaswegians the once opportunity to tour their city and see the sites that tourists PAY FOR we don’t know enough about our own city. ¶ In the year 2020 I’d hope Glaswegians would all be open minded to trying everything the city has to offer — art, music, theatre, dance, clubs — only since I’ve opened my mind to things I wouldn’t usually try have I properly appreciated how great Glasgow is. ¶ I wish for a giraffe, smoking a pipe. ¶ I wish for six monkeys a-piece. ¶ I wish for a cleaner (please, please crack down on dog dirt, broken bottles etc and litter dropping), more bike-friendly, less polluted Glasgow. More opportunities and empowerment of our citizens would be good. A happy, multi-cultural, lively, vibrant city! ¶ I wish to wake in a city that has dynamic buzz, 24-hour culture and where I feel safe (will that city be Glasgow?) ¶ I wish in 2020 that Glasgow is a friendly happy City. ¶ I wish not to see glass bottles in Glasgow. ¶ I wish for millions of pounds. ¶ My own fall ship and crew of scoundrels. ¶ I wish I was a pirate. ¶ I wish I was rich. ¶ In 2020 I’d wish for a Glasgow which remembers and is proud of its history. It should also appreciate its diversity and friendliness as that’s what makes Glasgow what it is. Its also what makes it so memorable to everyone else! ¶ I wish for another forty happy and prosperious years ahead and my children and grandchildren health and happiness. ¶ In 2020, I wish for a Glasgow that has accepted it’s cultural diversity and continued in its ability to live in the hearts of the people who live there. When I go abroad and people know I’m from Glasgow I’m proud, I wish for that to continue. P.S — I hope the patter never changes! ¶ I wish that Glasgow’s diverse culture continues to thrive and Glasgow is a city for us all to be proud of. ¶ I wish all animal and child cruelty was stopped and happiness and health for my children as they grow. ¶ I wish for some Baklava. ¶ I wish the grati artists would be put to use painting senior citizens houses, and that more money will be spend on keeping Glasgow’s parks the best of the world. ¶ I wish that Glasgow will have, in 2020, some architectural sights to rival the beauty of Edinburgh. Our culture and vibrancy are great, we just need to work on forgetting about the big motorway that goes through our city — spoiling the beauty of our city. ¶ I wish the sun would shine more in my city of Glasgow. A Glasgow with style (and sun). ¶ People would smile more and care for eachother more. ¶ I wish the prime minister would pass a law that all Neds should be shot. ¶ My wish is for Glasgow to continue being a great city and not too submerge it’s identity by trying to be like every other city — we are different. But — always the but — Glasgow is not just the West End and the Merchant City, remember all the other areas ¶ I wish that Glasgow had underoor heating and everyone could travel round the city for free with more contempary art being brought to the general public to participate in e.g. such as video wall. ¶ I wish that Scotland had a decent football team! ¶ I wish that wishes could come true. ¶ I wish people would be nicer to each other! I wish there was peace in Glasgow. I wish there was monkeys in Glasgow! I wish there was NO murders in Glasgow! I wish that Neds will not live in Glasgow!! ¶ I wish for Glasgow to have no more litter! ¶ I will nd the cure for cancer or maybe some1 else or possibly the 7 year old surgean! ¶ I wish for Glasgow to have no more gun violence I also wish that Glasgow would close down all multi- nation companies like McDonalds because they are destroying people’s health and are making Glasgow an unhealthy nation. I also wish the weather was better! And people wore more exciting excentric cothes. And I wish everyone spoke the same language! ¶ I wish to pass all my exams at college and get a well-paid job in the music industry. ¶ I wish the people of Glasgow understood and appreciated all kinds of music and weren’t so “tunnel visioned”. P.S. I wish the Neds and Chavs were eradicated because they polute the social scene. ¶ I wish Celtic to win the Champion’a League. It’s gonna happen! ¶ I wish for Rangers to nish 2nd in the league and qualify for the Champion’s league, win it and get it right up Celtic. ¶ I wish against everything that Matthew Cordiner (above) said. And I hope my car does not get broke into when I am here because the lock on my door is broken. ¶ I hope there is better understanding and the impact of racism in Glasgow. So people can make an effort to stop it. And also the aspect of poverty in Glasgow. So people can make an effort to stop it. And also the aspect of poverty in Glasgow. ¶ I wish by 2020 I’ll own my own small South American country called Republic of Graham, we will be mainly peaceful but will have a large armed forces in case of aggressive neighbours! We will grow lots of asparagus. ¶ I wish Glasgow to be a fun lled city where the sun shines all day long and no one has enemies. ¶ I wish that all the unoccupied, boarded up buildings should be knocked down. ¶ I wish that GCU becomes the number 1 uni in the UK. I wish that all learning is done online. I wish that GCUSA get the new Students’ Association it deserves. Finally that by 2020 Dundee United have won the treble. ¶ I wish that Glasgow would ourish by his word, once again!!! ¶ All Glasgow residents enjoy a meaningful existence and that they get from the city what they deserve. That the powers that be listen to and work for the residents, and not their own agenders or political futures. ¶ A drug free Glasgow. ¶ I hope the population of Glasgow once again reaches 1 million people and is the great city it once was. ¶ I wish that the river Clyde becomes the best Salman river in Scotland. I wish I could catch a few. ¶ I wish that everyone elses wishes come true! I am also going to wish that Glasgow becomes the gay capital of Europe! ¶ That Tony Blair is assasinated and George Bush is not re-elected and becomes a wakey drugy bam. I also hope me and Paddy, nd a HAWT Itallian and have a double wedding! ¶ I wish that my baby will have a long life and have a great life. ¶ I hope that once people will be able to walk the streets without fear of attack. ¶ I hope that better education and youth facilities are made available. I also hope that people once again will feel safe in their communities. ¶ I wish that by 2020 Glasgow was a bigotry free city. I wish for peace, health and prosperity for everyone. ¶ I wish that by 2020 that, there are no homeless people in Glasgow, all children are encouraged to become the best that they can possibly be and poverty doesn’t exist within this great city. ¶ I wish people can by 2020 have no unemployement, no homeless, better education for all, get on with Black ethnic people, freedom from crime walk streets. ¶ I hope that Glasgow in 2020 is still changing and growing with it’s people. ¶ I wish that I am still around in 2020 and am able to enjoy the wit and humour of my fellow Glaswegians. ¶ I wish to see the city free of unemployment. ¶ I wish to see a Glasgow with fresh air, better health and much less social and economic inequality. ¶ I want to see more jobs, less deprivation, and much more childcare facilities. A happy and smiling Glasgow. ¶ By 2020 all ages of Scotland citizens have real equality and that each part of the city infrastructure genuinely ts together. ¶ I wish that Glasgow becomes a vibrant city where people can walk safely and enjoy the variety of culture on offer. Homelessness, poverty and ill health should be key issues addressed by then and people should have the opportunities to make the most of ¶ I wish by 2020 Glasgow is a better clean city from drugs, with good health, care, love, and kindness. Better homes for the elderly and better education for children. ¶ I wish that by 2020 Glasgow was a bigotry free city. ¶ I wish that by 2020 Glasgow is moving towards being a drug free city. ¶ Poverty is a thing of the past. Full employment. Better health service. Smoking completely banned. ¶ I wish by 2020 all Glaswegians are able to make the most of any opportunity afforded to them that support is availabe to acquire this and that barriers in sum of poverty, discrimination and racism are addressed. ¶ I wish everyone a happy life. ¶ I wish people would stop dumping rubbish and litter everywhere — its really depressing and costs us all money to have it cleaned up. This money could be put to better to use. ¶ I wish people would all get on with each other and make the world a better place. ¶ I wish for everyone to keep smiling! ¶ I wish that Glasgow continues to welcome people of all nationalities and cultures, all our children will enjoy. ¶ Well now I wish life back to normal for Linda and I. I mean we had a house and were still as loved up as ever. Well I want my life with Linda Robertson back, as soon as poss! ¶ I wish that there were Luu cafes all over Scotland! ¶ I wish to be happy! ¶ I wish the council would chase non-payers of council tax instead of making those of us who pay it, pay more to make up the shortfall to pay their chauffeur driven limos and “international fact nding trips”. ¶ I wish for a happier, safer and more tolerant Glasgow for my 10 week old daughter to grow up in. ¶ Wish everyone health, happiness and love! ¶ I wish for Glasgow to be a city of true equality where opportunities aren’t dependant on where you live but on what you do, and who you are. Peace, love and compassion. I wish they were the norm. ¶ I wish Glasgow would be more open minded about different races, sexualitys and religions and to be more eventful. ¶ I wish Glasgow had better underground links and public transport(more like other big European cities) ¶ I wish for Glasgow to still be welcoming city where the people are still smiling and laughing. ¶ Wish that Glasgow continues to be a popular tourist destination and that all Glaswegians enjoy the benets ¶ I wish that by 2020 art will take over the streets of Glasgow so everyone will be living and breathing the art of their neighbours promoting a communal love and hope. ¶ I wish I can meet someone nice for me and my wee girl. ¶ More policeing to make the streets safer. ¶ I wish that people will have stopped throwing their litter in the street. ¶ I wish that the people of Glasgow would not be sick in the street, drop their litter, spit in the street and generally not be anti-social. ¶ I wish that our youth would have more respect for their city and litter and gratti. More youth clubs/sport activities to keep teenagers off the street. I wish that Glasgow continues to boom and be the destination of choice for visitors. ¶ I wish for Glasgow to continue to evolve, grow and ourish as it has managed to do even throughout adversity! ¶ I wish for public urinals (for both men and women) so people would stop pissing in the street. ¶ As a native of this amazing city I would like to see changes in the future to be well through out, so all the culture will be saved in the architecture to be enjoyed by anyone who visits Glasgow. In the future. ¶ I wish to see the city, and all who are a part it, prosper and grow from strength to strength. Glasgow: Scotland with style! ¶ I wish for all Glaswegians to become proud of the wonderful city we line in and join togethor in making it the most thriving, vibrant and attractive city in the world. ¶ Happy faces, Cold beers, cup nals, and health. ¶ Full employment and free education for all. ¶ For every non-glaswegian to see how great our city really is. ¶ I wish for Glasgow to ourish as a retail mecca and for the sun to continue to shine. Also long weekends to become standard. ¶ That Glasgow is the number 1 destination in the world! ¶ Drug free, poverty free, healthy environment. Let Glasgow ourish “even more”. ¶ I wish that all the NED wildlife in Glasgow was completely eradicated, I wish that life would slow down abit and people would stop taking themselves so seriously. ¶ I wish it wouldn’t rain so much Glasgow is beatiful when it is sunny. ¶ I wish there was not so much litter - it spoils our beautiful city. ¶ I wish that all graty equipment was banned. Also don’t sell as much cars so that pollution would sort of stop! ¶ I wish that all cigars and cigarettes were not sold even if the Government are getting money from them because it will harm them and their children. ¶ I wish that sectarianism was stopped I also wish that tax was risen by a lot on cigarettes. I also wish that there was a gynormous toy mega store in the centre of Glasgow ¶ I wish that no one would drop cigarettes outside. ¶ I wish that smoking is band through out the whole of Glasgow. ¶ I wish that by 2020 or sooner global warming wont be a worry any more. ¶ I wish there was no dog fouling because it gets in the way and looks bad. ¶ I wish that I was rich. ¶ I wish that Glasgow was was ned and smoking free. And that there are more skateparks! ¶ I wish that every body in the world was happy ¶ I wish they would get rid of McDonalds!!! Only Joking. ¶ I wish they would send N.E.Ds to Africa so hopefully they will become better people when they see the people in Africa suffering ¶ Have world’s biggest store by centre of town ¶ Stop sectarianism ¶ Make more places to have a game of football ¶ I wish that school pupils could get makeover lessons to help them look fab ¶ I wish that school would be better ¶ I wish there was a skatepark in Scoutstown ¶ I wish that these was less raping and sexism ¶ I wish that we could walk alone on the streets of Glasgow and be safe ¶ I wish that we got rid of pedestrian crossings and replace them with stone bridges so that people do not get hit by cars ¶ I wish that glasgow was drug free ¶ I wish there would be a drug free Glasgow ¶ I wish that Glasgow’s streets were cleaner ¶ My wish is that would be more sports facilities ¶ My wish would be that Glasgow would be more environmentally friendly ¶ I wish there were sheltered homes for homeless people ¶ I wish that there would be a toy megastore in the middle of town and hey are good. We also need more place for the homeless to go and to make sure they will have food and clothes. Also more control over NEDs please. ¶ For glasgow to continue to be an exciting and cosmopolitan city to live in with a community that respects each other and the city they live in ¶ I wish for an end to poverty and for the city to be full of people of all ages, shapes, sizes, colours and religions who all respect each other and want to work together to make Glasgow a great place to live ¶ I wish for a greener, tolerant and safer city. I wish for free childcare, more tubes and trams and haberdashery departments! Above all I wish for the eradication of vulnerable people at rish through drugs, alcohol and poverty ¶ I wish for house prices to come down to make life easier for rst times buyers in Glasgow and for Glasgow Warriors to win the Celtic League and Heineken Cup ¶ I wish for less poor people and less drugs, happy children, sunshine and less working hours ¶ I wish for healthier city life, fewer cars and fast food. Littering and excess drinking to be socially unacceptable ¶ I wish that glaswegians were mor condent and comfortable giving and receiving praise ¶ I wish people would understand and make time to play and be happy. Childrens should be free to play anywhere they want ¶ I wish more people would spontaneously burst into song and dance like in a musical ¶ We wish there won’t be a new museum because this one is fab! ¶ I wish that it was pollution free with more plant life ¶ I wish everyone had fun everday so we can have peace in the world. Only us can make it a better place ¶ I wish there would be peace throughout the whole town for the rest of the world ¶ We wish there would be no more wars ¶ I wish a lot of tourists from poland ¶ I wish there were no neds in the city ¶ I wish for a good future ¶ I wish to be the best I can be and number 1 ¶ I hope for a good future and a happy life and also a nice lotto win as well ¶ good quality, affordable housing for ALL our citizens ¶ Good housing for all, equal rights for all ¶ we wish glasgow to host 2014 commonwealth games. We all vote for glasgow ¶ everybody vote for glasgow is a better place and nice ¶ I wish glasgow was better ¶ I wish that glasgow is beautiful and not full with rubbish. I want to be a great singer and famous dancer ¶ I wish glasgow was better and nice ¶ to have lots of nice play parks and games for children to play and raise money ¶ lots of places to come and visit with my mummy and daddy ¶ I wish that Mick Fli stood in Glasgow ¶ I wish that Glasgow was full of parks and football parks ¶ I wish Glasgow haf more stuff to tuch ¶ I wish all the cars in Glasgow were porches ¶ I wish there were more long tunnels in glasgow ¶ I wish that there were lots of cinemas ¶ I wish I was a pokemon game ¶ I wish ivory place had no litter ¶ I wish I was smaller ¶ I wish I was taller ¶ I wish my cousin was here ¶ I wishI had an Xbox 360 ¶ I wish to be a popstar ¶ I wish to be a popstar and a hairdresser ¶ I wish that Glasgow didn’t have rubbish ¶ I wish Glasgow wasn’t that busy ¶ I wish I had a dog ¶ I wish people were happy, and not in so much of a hurry. I wish I was a princess Cara. I wish there were more owers ¶ I wish I coming back here again ¶ I like motorcycle ¶ I wish I could come back with my family ¶ I wish Lee Ryan would marry me, I could be rich with an ace car and happy, no fools in the world, no debt ¶ I wish I could speak, write & walk — THE DREAMING CITY AND THE POWER OF MASS IMAGINATION — ‡ A note from the designers: This book is set in Mockintosh and Optima. The latter is a family designed in the 1950s by Herman Zapf. According to its creator, it is a an alphabet design between a Roman and a sans-serif. A successful hybrid for the fans and merely a compromise for its detractors. In this present case, we chose it because of our total inability to predict whether serif or sans-serif will be the taste of 2020. — THE DREAMING CITY GLASGOW 2020 AND THE POWER OF MASS IMAGINATION — First published in 2007 by Demos © Demos Some rights reserved. See page 237 ISBN 978-1-84180-186-5 Copy edited by Susannah Wight Typeset ‡ and designed by Åbäke in London Printed by Aldgate Press, London For further information and subscription please contact: Demos Magdalen House 136 Tooley Street London SE1 2TU T: 0845 458 5949 e: hello@demos.co.uk www.demos.co.uk Endpapers: Wishes for Glasgow in 2020. See page 170 CONTENTS ST MUNGO’S MIRRORBALL 8 ACKNOWLEDGEMENTS 10 PART 1 INTRODUCTION 15 PART 2 THE URBAN EVERYMAN 29 PART 3 THE OFFICIAL FUTURE 47 PART 4 THE POWER OF STORY 65 THE STORIES 81 PART 5 DESIGN CODE FOR MASS IMAGINATION 145 PART 6 A CITY OF IMAGINATION 169 PART 7 THE OPEN CITY 195 ABOUT DEMOS 234 —THE DREAMING CITY— GLASGOW 2020 AND THE POWER OF MASS IMAGINATION St Mungo’s Mirrorball Jim Carruth Does not spin the way you’d like It jigs between pitch dark and light It staggers with drink, swaggers with balls Swoops like starlings over Barras stalls Sends shipyard shadows on tenement walls It’s a high rise sway, It’s a smile in the rain It’s a magic sparkle on the Provost’s chain Like the clockwork orange beneath the ground It can change direction go both ways round March back in time to drums and utes Past uni students and beggars in suits And with every turn a revelation Through the smoke of Central station Banks are bistros, churches are ats Their basements are rising damp and rats Around each corner meet the past A deep fried life not meant to last The capital of heart attacks This Mirrorball is full of cracks Tamson’s bairns upon each face Split the clouds in the dear green place — Glasgow’s love’s no more than this Both Valentine’s heart and painful kiss Clumsy moves end nights on the piss Knox scowls down from the Necropolis While beneath this ball Glasgow swings With bass rhythms and cathedral rings Franz Ferdinand and Barrowland kings Country and western under angel wings John Maclean and his George Square noise Charms Gregory’s Girl and the Glasgow Boys Lord Kelvin birls around Rab Haw As they dance doon the Broomielaw Soon sweating up his Second law Do the Hogback, the Rennie Mack Over cappuccinos hear the craic Enlightenment its coming back Offering up its gifts for all Glorious Mungo’s mirrorball It does not spin the way you’d like It shudders forward full of life. —8— —9— —ST MUNGO’S MIRRORBALL— —10— —THE DREAMING CITY— GLASGOW 2020 AND THE POWER OF MASS IMAGINATION —11— the stories of the future is gathered in this volume. To everyone who was inspired to take pen to paper and let loose their creative imagination — whether at one of our events or as a result of one of our competitions — thank you. Third, thank you to the more than 2000 people who made a wish for Glasgow. Many thanks to the teachers who spread the wish campaign to schools, all the organisations who hosted freepost wishcards and nally to Mark Beever, for binding the wishbook — an indestructible totem that will live for centuries! Fourth, we would like to thank the project partners who made Glasgow 2020 and to also highlight that none asked to have any veto or nal say on any of our ndings or outputs. A sincere thanks to Glasgow City Council, Scottish Enterprise Glasgow, Glasgow Housing Association, Glasgow Centre for Population Health, Communities Scotland, Greater Glasgow and Clyde NHS Board, Firstgroup, Strathclyde Police, Strathclyde Fire and Rescue, Glasgow University, Glasgow Caledonian University, Glasgow School of Art, Royal Scottish Academy of Music and Drama, Scottish Arts Council, VisitScotland, Scottish Executive National Programme for Mental Health and Well-Being, Glasgow Anti-Racist Alliance, Scotland UnLtd and the Evening Times. This group contains nearly every single signicant public agency in the city — all of which contributed and engaged with the project. Finally, to the many individuals and organisations who picked up Glasgow 2020 and ran with it: to the Castlemilk Youth Project who produced their own Glasgow 2020 DVD; to some of the hairdressers at —ACKNOWLEDGEMENTS— ACKNOWLEDGEMENTS. Just over two years ago Demos published Scotland 2020 1 — the conclusion of the project of the same name. This made the case for the importance of story in imagining the future. The inspiration for Glasgow 2020 came out of this. We wanted to test the appeal of story with a much larger audience and gauge their appetite for futures literacy and mass imagination. We wanted to do this at the level of a city: Scotland’s largest city, Glasgow. We have to say that we are proud of this project — proud of the enthusiasm, passion and wisdom of the people who contributed to it, the time and energy they gave to it, and the seriousness and reection alongside the humour and fun. Glasgow 2020 was a unique and unusual project, far removed from the conventional concerns of the world of think tanks. More importantly, it was a unique project in the world — the rst ever attempt anywhere to aspire to the re-imagination of a city through the idea of story. A project as ambitious and unconventional as this has many collaborators and it would be impossible to thank everyone who contributed to and supported the project. First, to the people of Glasgow and the other cities across the world with whom we collaborated — a humble thank you. This project would not have been possible without your input, energy, goodwill and enthusiasm. Second, to the storytellers and storycreators who were involved in Glasgow 2020. This has been one of the dening elements of the project, and a selection of —12— —THE DREAMING CITY— GLASGOW 2020 AND THE POWER OF MASS IMAGINATION —13— people. Jean Cameron of The Arts Practice was a passionate and committed advocate of this project as she is of the art she believes in and coined the idea ‘assemblies of hope.’ Jacqueline Whymark of the Scottish Adult Learning Partnership helped to make the ‘Creative Carriage’ a wonderful experience for everyone involved. Liz Gardner of Fablevision and Russell McClarty, then the Church of Scotland minister at St Paul’s Church, were enthusiastic believers in the idea of story. Karen Cunningham, Head of Libraries, Culture and Sport Glasgow, and Bridget McConnell, Chief Executive of Culture and Sport Glasgow, supported this project through the Glasgow City Council. Phil Hanlon, Department of Public Health, Glasgow University, provided enthusiasm and numerous provocations. A big thank you also to David Leask, formerly of the Evening Times, and now of the Herald; Russell Leadbetter, of the Evening Times, and author of two of the best-selling books on Glasgow in recent years; and Charles McGhee and Janette Harkess, formerly editor and deputy editor of the Evening Times and now of the Herald, for the time and passion you showed with Glasgow 2020. Glasgow 2020 was a learning experience for all of us. Many staff at Demos gave support from the cerebral to archiving and analysing the masses of materials (including lots of Post-it notes). We would like to thank specically the interns Nasser Abourahme, Amanda Cecil, Chung Hey-Wan, Nayan Parekh, Amy Horton and Faton Shabi who worked voluntarily to support the project; Sam Hinton-Smith, Eddie Gibb, Julia Huber and Peter Harrington who provided DLC Hair Salon who sparked a national (and indeed international) debate about the power of hairdressers; to everyone who braved the rain to move their ofce to The Pride of the Clyde boat in October 2005 and to the ‘Creative Carriage’ team facilitated by the Scottish Adult Learning Partnership for running mobile mass- imagination on the Glasgow – Edinburgh trains. To those and many more we are grateful that you chose to contribute to this project and make it exciting and unpredictable. A project of the scale and ambition of Glasgow 2020 would not have been possible without the dedication of a number of people who worked with us throughout the whole process. John Daly and Keith Hunter of 101 Dimensions facilitated many of our events with passion and integrity. Jenny Hamill and Diane Hutchison of Oyster Arts assisted in the logistics of numerous activities with grace. Jenny gained both a husband and a son during the project — we would like to thank her especially for her commitment to the project. Sharon Halliday and Craig Jardine of Innite Eye designed and modied the project website and were responsible for our fabulous Glasgow 2020 logo. Glasgow 2020 inspired a wide range of people to contribute time and effort, enthusiasm and ideas. Pre-project, Ken Wardrop, then of Scottish Enterprise Glasgow, Carol Tannahill, of Glasgow Centre for Population Health, and Jim McCormick, of Scottish Council Foundation, gave their thoughts and insights to aiding the initial project proposal. Through the course of the project we were blessed by the valuable advice of many wonderful —ACKNOWLEDGEMENTS— —14— —THE DREAMING CITY— GLASGOW 2020 AND THE POWER OF MASS IMAGINATION —15— PART 1 INTRO DUCTION communications support; Alison Harvie for her support in administering the project and in particular, Tom Bentley in the initial stages, and Joost Beunderman, John Holden and John Craig subsequently for their valuable insights. A last word and thought should go to Rosie Ilett who oversaw the last stage of checking references and proong the whole document. All web references were checked in April 2007. This book has been brilliantly designed by Åbäke, and copyedited by Susannah Wight. We would also like to thank Se Amir at Design Heroine for her work designing and dressing the space at the Big Dream event in the Kelvingrove Art Gallery and Museum. We have all been changed by this experience. For a start we are all a bit older and maybe a bit wiser. We have lived with Glasgow 2020 for a long time and its unfolding tapestry has been part of our lives. We can honestly say that Glasgow 2020 was a humbling experience, offering the opportunity of meeting, listening and speaking to so many different people share their hopes and dreams. This book is dedicated to the people of Glasgow who created it. We hope you see the city of the future in it and nd it a useful road map to get there. We would like to be part of that journey. Gerry Hassan — gerry.hassan@virgin.net Melissa Mean — melissa.mean@demos.co.uk Charlie Tims — charlie.tims@demos.co.uk April 2007 - —16— —THE DREAMING CITY— GLASGOW 2020 AND THE POWER OF MASS IMAGINATION —17— This is a place whose past experience and contemporary tensions and possibilities offer a rich setting within which to examine the questions and dilemmas the modern city faces. Glasgow has shown a remarkable capacity for civic leadership and pride, past innovation and reinvention, and therefore makes a compelling site to ask what might come next in our urban futures. The Glasgow 2020 project started out to: develop a whole-city project: engaging Glasgow’s many different communities of place, interest and identity as well as civic and public institutions in a shared project. JANUARY 2020 MO 6 13 20 27 TU 7 14 21 28 WE 1 8 15 22 29 TH 2 9 16 23 30 FR 3 10 17 24 31 SA 4 11 18 25 SU 5 12 19 26 ‘ Stadtluft macht frei’ — City air makes you free Old German proverb 2 This book maps the story of our cities — the places they are now and the places people hope they will become in the future. It is told through the experience of one city — Glasgow — where over the course of 18 months Demos facilitated an experiment to open up the city’s future to the mass imagination of its citizens. What people created has resonance and learning not only for Glasgow, but for cities elsewhere and for anyone who is concerned with how we shape our shared futures. Glasgow is a city which has experienced constant change and adaptation from its period as an ‘imperial city’, as the Second City of Empire and the Athens of the North, to its latter day reinvention as the City of Culture and Second City of Shopping. This is a city with pull, buzz, excitement, and a sense of style and its own importance. It has a potent international reach and inuence. There are nearly two dozen towns and cities around the world named after Glasgow, following the trade threads of Empire — from Jamaica to Montana and even a Glasgow on the moon. 3 The Glasgow character has been much written about by people studying the city from within and outwith, some to praise it, and others to condemn it. There is also the Glasgow with historic and deep inequalities, a city of sharp divisions in income, employment, life chances, lifestyle and health. In these relatively good times for the majority in Scotland and the UK, many of these inequalities have grown wider. 4 —INTRODUCTION— [...]... a booming and diverse culture life, stylish restaurants, and air of confidence make it Scotland’s most exciting city. ’ 13 THE DREAMING CITY GLASGOW 2020 AND THE POWER OF MASS IMAGINATION There is a direct relationship between the idea of Glasgow s decline and the city s more recent renaissance, with the latter often used to reinforce the former to stress the scale of the transformation The more nuanced... that the official future scored low on coherence and fidelity People feel that the values and beliefs of the main official institutions of the city are not the same as the values that they hold themselves Often people could not quite put their finger on what they felt was wrong, but could not fully —61— THE DREAMING CITY GLASGOW 2020 AND THE POWER OF MASS IMAGINATION trust what was motivating the. .. the city and region, with rates of owner —39— THE DREAMING CITY GLASGOW 2020 AND THE POWER OF MASS IMAGINATION occupation varying in the Greater Glasgow area from 88 per cent in Eastwood to 34 per cent in Maryhill, Woodside and North Glasgow. 33 The city contains 226 of the neighbourhoods judged to be among the 5 per cent most deprived in Scotland; 70 per cent of the national total, one-third of Glasgow s... out of patience with people When the project has found an optimistic story it has been about people, in their own small way, changing their little corner of the city for the better It is these hopes and dreams that we must turn to and nurture —28— THE URBAN EVERYMAN —29— THE DREAMING CITY GLASGOW 2020 AND THE POWER OF MASS IMAGINATION ‘ Glasgow is a great city Glasgow is in trouble Glasgow is handsome... 1980s Glasgow has been spawning festivals at a rate of knots The demise of Mayfest, Glasgow s annual arts and cultural festival in 1997, —33— THE DREAMING CITY GLASGOW 2020 AND THE POWER OF MASS IMAGINATION THE URBAN EVERYMAN— was a blow to the city s pride, but it did not put the brakes on the flowering of festivals everywhere Some were citywide, some based in specific areas of the city Glasgow. .. of people and cities —64— PART 4 THE POWER OF STORY —65— THE DREAMING CITY GLASGOW 2020 AND THE POWER OF MASS IMAGINATION ‘ What, Glasgow? — The city, not the film — The city is the film — Oh come on — I tell you Right then, look Renfield Street, marchers, banners, slogans Read the message, hear the chant — Lights! Cameras!’ — Edwin Morgan, A City 73 The stories we tell matter because they indicate... The book shares the outcomes of this mass imagination experiment and begins to map out how the process can be expanded and deepened into the everyday governance, culture, service design and planning of cities When the project found a pessimistic story about the future of cities it has been about institutions running —27— THE DREAMING CITY GLASGOW 2020 AND THE POWER OF MASS IMAGINATION DECEMBER 2020. .. — the first part of Great Britain to have PR for town halls None of these changes was the result of the activities of Glasgow 2020, but they illustrate the changing nature and dynamism of the city in a relatively —24— —25— THE DREAMING CITY GLASGOW 2020 AND THE POWER OF MASS IMAGINATION OCTOBER 2020 MO TU WE —INTRODUCTION— NOVEMBER 2020 TH FR SA SU 1 2 3 MO TU WE TH FR SA 4 SU 1 5 6 7 8 9 10 11 2... irreverence the way Mr Happy did There are concerns that the overemphasis on Glasgow as the Second City of Shopping has left its cultural THE DREAMING CITY GLASGOW 2020 AND THE POWER OF MASS IMAGINATION offering thin One serious charge turns on what all this culture and creativity is for? Some of the booster city s harsher critiques accuse it of co-opting culture in the name of increasing property values and. .. contemporaries The dichotomy of power/ powerlessness underlies the contradictions and fragility at the heart of the official future’ and points to the wider fragility of the current resurgence of cities There is then an urgent need to find some new shared stories to help bridge the gaps between cities, their people and the future To do so requires a better understanding of the everyday storymaking capacity of . • THE DREAMING CITY AND THE POWER OF MASS IMAGINATION GERRY HASSAN MELISSA MEAN CHARLIE TIMS THE DREAMING CITY: GLASGOW 2020 AND THE POWER OF MASS. AND THE POWER OF MASS IMAGINATION —25— This book invites you to join us on the journey of Glasgow 2020. Over the course of the project the city of Glasgow