THUONG MAI UNIVERSITY o0o - INTERNSHIP REPORT Major: Entrepreneurship PRACTICE UNIT: E-COMMERCE BUSINESS JOINT STOCK COMPANY VNE Student : NGUYEN MANH LINH Class : CN16-STA Student code : 18K690021 List Number : 13 Professor : Claude FERRAN Instructors : Dao Thi Phuong Mai HA NOI – 2021 TABLE OF CONTENTS TABLE OF CONTENTS .1 LIST OF FIGURES LIST OF TABLES ACKNOWLEDGEMENTS INTRODUCTION Short presentation of the company The purpose of internship Overall presentation of the report structure PART 1: PRESENTATION OF THE VNE E-TRADE JOINT STOCK COMPANY 1.1 General information 1.1.1 History of formation and development 1.1.2 Functions and duties of the company Function: Mission: 1.2 Management structure 10 1.2.1 Top management of the company 10 1.2.2 Organizational management structure of the company 11 1.3 Internal characteristics of the company .12 1.4 Main lines of business and business areas of the company 14 1.5 Environment .14 PART 2: MY MISSIONS 17 2.1 Objective of my missions: 17 2.2 Steps to perform work at the internship site 17 PROOF: 19 2.3 Obtained results 21 About Professional: 21 About myself: 21 PART 3: CONTRIBUTION TO MY OWN BUSINESS PROJECT .23 3.1: Lessons and experience learned from the internship .23 3.1.1 Lessons related to life skills .23 3.1.2 Expertise related lessons .25 3.2 Contribution to the my own entrepreneurial project 26 The first will be the quality of the leader: 26 The second is the selection of personnel .27 The third will be to find out the needs of customers and plan a marketing strategy to bring products to consumers quickly and economically 27 3.3: Areas/issues that need further studies to complete the business project 28 CONCLUSION 29 LIST OF FIGURES Figure Logo of VNE E-Commerce Business Joint Stock Company Figure VNE's Board of Directors 10 Figure Organization chart of the company VNE 11 Figure Products of the company VNE 14 Table The company's business results report for the year 2019 - 2020 15 Figure Personal Revenue Report 19 Figure Lunar New Year bonus for employees (My Team) .20 20 Figure Working online from home due to the covid 19 pandemic 20 Figure Enthusiastic guidance from brothers and sisters 21 LIST OF TABLES Table The company's business results report for the year 2019 - 2020 .Error: Reference source not found LIST OF ACRONYMS STT Abbreviations Company VNE Meaning VNE E-Commerce Business Joint Stock Company ACKNOWLEDGEMENTS In today's increasingly fiercely competitive and constantly changing economic environment, branding and marketing activities become powerful weapons to help businesses promote and market their products I quickly reach customers, thereby helping them increase revenue and profit VNE E-Commerce Business Joint Stock Company, after more than years of construction and development, went up from a small business to become one of the large enterprises and has a strong foothold in the business field household goods, with a large number of employees and strong growth in revenue each year After the process of studying and training, improving our knowledge of the majoring in entrepreneurship from the Institute of International Cooperation University of Commerce, it is also the time when we apply the useful knowledge that the teachers have imparted and transferred Turn it into practical experiences through internships at businesses With the enthusiastic help of VNE staff, especially Ms Dao Thi Phuong Mai (instructor) Thank you sincerely! INTRODUCTION Short presentation of the company VNE ECOMMERCE was established at the end of 2019, after nearly years of operation, VNE ECOMMERCE is gradually reaching out to become a leading ecommerce company in the field of home appliances not only in Vietnam but also in the domestic market Southeast Asia These are considered the initial successes of VNE ECOMMERCE With the goal of reaching out to the world, right after its establishment, VNE ECOMMERCE quickly set up more bases in the Philippines and Indonesia to expand its product lines to international customers The purpose of internship 1: have more experience and run well in running facebook, tiktok, google ads 2: Know how to design videos, images and plan marketing strategies for products to serve your project 3: I also expect the company to have a salary commensurate with my ability and effort I advertising related to home appliances and household materials such as: blender, tape, microwave That will help me to learn and decorate the shop better At the company, I also have contact with the operation department, which will help me better control the cash flow in the future Overall presentation of the report structure I have completed the document "Combined Internship Report" with the content of parts:, Part 1: PRESENTATION OF THE VNE E-TRADE JOINT STOCK COMPANY Part 2: MY MISSIONS Part 3: CONTRIBUTION TO MY OWN BUSINESS PROJECT PART 1: PRESENTATION OF THE VNE E-TRADE JOINT STOCK COMPANY 1.1 General information 1.1.1 History of formation and development Company name: VNE E-COMMERCE BUSINESS JOINT STOCK COMPANY International transaction name: VNE ECOMMERCE BUSINESS JOINT STOCK COMPANY Logo: Figure Logo of VNE E-Commerce Business Joint Stock Company (Source: www.vnegroup.vn) Tax code: 0109373602 Legal type: Joint Stock Company Date Range: 09/10/2020 Line of business: Trade in services Main line of business: General trading Legal representative: Nguyen Tung Son Head office address: 8th floor, Hoa Dang building, 290 Nguyen Trai, Trung Van ward, Nam Tu Liem district, Hanoi Website: www.vnegroup.vn Telephone: 0987529713 History of establishment and development: VNE ECOMMERCE was established in 2019 With the goal of reaching out internationally, since the establishment of VNE ECOMMERCE, VNE ECOMMERCE has expanded its scale with 10 branches: including branches in Hanoi, branch in Ho Chi Minh, branch in the Philippines and branch branch in Indonesia, branch in Thailand, branch in Malaysia, and branch in Nigeria Business philosophy: VNE culture is built to orient the spirit and working style of the whole team, building a friendly and devoted working environment As well as personal philosophy, VNE culture is a belief shared among members to serve the vision and mission of the whole company Slogan: Professional - Aggressive - Speed Vision: VNE Group is oriented to develop as one of the Top 10 largest Ecommerce companies in Southeast Asia Mission: VNE Group always strives to become a reliable online shopping address With the motto of taking "Human Resources as the root", VNE GROUP is constantly improving to bring a professional, friendly, quality and identity working environment 1.1.2 Functions and duties of the company Function: Since its establishment, the company has determined its function is to mobilize and use capital effectively in developing production and trading of household products, goods circulation, project store goods and regulate supply and demand in order to increase revenue as well as profit Thereby, minimizing possible risks; create stable jobs for workers Mission: - Business activities meet the needs of the market - Fully fulfill commitments to consumers about products and services, properly settle beneficial relationships with business entities on the principle of equality and mutual benefit - Preserving and growing capital, expanding business - Protect the environment, protect production, ensure security, safety and social order - Obey the law, implement the unified statistical accounting regime and fulfill obligations to the State Customers: This is a prerequisite for the success of any business Researching and understanding the needs of customers is the key for businesses to develop and make an impression on consumers When customers boycott the products of the business, it is a failure and the business can go bankrupt at any time VNE company always identifies its own set of customers to best meet their needs and help the company grow more and more Competitors: Currently, with increasing demand, business in the field of ecommerce is taking place with fierce competition If the company cannot find new directions and better quality products, it is easy to be trampled by other competitors at any time Suppliers: Currently, the company's equipment, machinery, and raw materials must be purchased from outside suppliers Therefore, to ensure quality and stable supply, the company must always build and maintain close and intimate relationships with business partners Limit frictions and conflicts so that together we can achieve bigger, more stable and long-term goals Report on the company's business results for the past years Table The company's business results report for the year 2019 - 2020 Targets 2020 2021 (billions dong) (billions dong) total revenue total cost Profit before tax Profit after tax 150,0763 108,5796 41,4967 35,4764 177,1894 119,0528 58,1366 49,7687 Compare 2021 with 2020 Absolute relative difference difference (%) (billions dong) 27,1131 18,06% 10,4732 9,64% 16,6399 40,1% 14,2923 40,28% (Source: Accounting Department) Comment: Through the results table showing the business situation of the company in the last years, it shows that the company is operating stably and the business has been profitable Specifically, in 2020, the company's revenue reached VND 150,0763 billion with a total cost of VND 108,5796 billion And achieved a pre-tax profit of 41.4967 billion dong, finally after deducting taxes payable to the state, the company made a profit of 35,4764 billion dong Although it is only the first year the company officially went 15 into operation, it has to invest a huge amount of capital to build facilities, infrastructure and put it into operation, but with a team of young enthusiastic employees, With the ingenious leadership of the Board of Directors, the company initially achieved remarkable success In 2021, the company's revenue increased by 18.06% compared to 2020, especially after tax profit increased by 40.28% compared to 2020 It can be seen that the company's apparatus is gradually coming into the system operate properly and the business becomes more and more profitable 16 PART 2: MY MISSIONS 2.1 Objective of my missions: - Learn and make good use of video image editing software, computer tools like excel, how to create a website to advertise your products - Find out about the company's products, advantages and disadvantages compared to other products in the same industry on the market Then set out goals, advertising strategies, target audience to be able to sell the most products to customers - Run product ads, collect data to evaluate the product, thereby orienting to increase sales or not sell that product anymore - Make reports on working process, work efficiency and revenue by week, month to report to management 2.2 Steps to perform work at the internship site As a graduate student, I had the opportunity to an internship at the Marketing department of VNE company, I had the opportunity to train and learn from the colleagues in the same company, everyone taught me their best devoted Along with that, I was able to coordinate and join the members of the Marketing Department in implementing product advertising campaigns Here, I can learn and hone the necessary skills to help the job of a marketer in the future Some jobs that I can directly participate in at VNE E-Commerce Business Joint Stock Company: • Research and analyze the market, learn the activities of competitors Because the company's target market is the Southeast Asian market, the company will face many difficulties in approaching customers about culture, population characteristics, lifestyle, customs and especially are domestic competitors in the countries the company is targeting Therefore, market research is an extremely important and urgent job for any business • Collect primary and secondary data from information sources on the mass media and also from the company's available data to serve for future product advertising projects The data will be collected weekly, each week, the Leaders will assign you to search and collect according to different arrays of information content 17 • Support the Content department to plan posts, content on the company's fanpage and website, media publications and magazines Brainstorm ideas for events and activities to connect internal members of the company (holidays, special occasions such as company anniversary, March 8, October 20, Christmas, New Year's Eve, etc ) • Implement the main work related to Digital Marketing, including creating content for posts, designing videos to communicate for products, designing landipage, tracking the status of bills of lading on Pospages • Make marketing reports to monitor, data results by time frame, day, week and month From there, propose solutions to minimize marketing costs and increase the visibility of the company's brand and products For my current job, which is one of the important links in the process of building and developing the Marketing Department's activities, I will need to connect and understand the needs of customers while creating a high level of customer satisfaction trust for customers For the e-commerce business, customer needs are best met only when businesses have to research and understand clearly the characteristics of the market and customers to offer new products products that match and satisfy customer needs Therefore, the jobs at Marketing department in general and the work that I am doing will directly affect the commercial marketing activities of the business and build a solid brand image in the minds of consumers At the same time, it is the needs and feedback from customers that will create the motivation for the Marketing department 18 to constantly improve, improve product quality and perform better in commercial marketing activities of the business PROOF: Figure Personal Revenue Report - This is the sales report for the spray product that I advertised for month, which includes: marketing costs, number of purchase registrations, number of leads, phone number, actual closing rate, up sale rate, closing sales, expected return rate, expected cost/sales, expected revenue Expected revenue will be adjusted by management to the most standard with the up-sale and refund rate and the beginning of the next month of that month will close for the most standard 19 Figure Lunar New Year bonus for employees (My Team) - VNE, like many other companies, has an extremely reasonable Tet bonus scheme for its employees, in addition to creating a comfortable atmosphere for everyone, it also motivates each employee to work hard for the goal company-wide Figure Working online from home due to the covid 19 pandemic 20 - Because of the impact of the covid 19 pandemic, every country that encounters it has suffered too great a loss Vietnam too and VNE has created conditions for each employee to go to work without having to go to the company, which has really created trust and conditions for employees to stick around for a long time Figure Enthusiastic guidance from brothers and sisters 2.3 Obtained results About Professional: - I know and use photo and video editing software to advertise the product of my project - Know how to make effective marketing strategies for products, determine the behavior of customers in the most accurate way - I have a website, ladipage for my store - Brand positioning, product pricing, advertising channels other than online marketing such as out of home, TVC - Know more sources to import household materials to invest in the store - Know how to find a product, import and sell that product in the most optimal way, and advertise the store's products in the most optimal way - Coordinate the operation of the store with other distributors About myself: 21 - Being exposed to the team working environment, the benefits and harms of teamwork, and how to manage staff - Create a schedule for yourself so that you can work in a scientific and specific way - There are many more relationships, friends who have given advice and shared about my project, real brothers to help me 22 PART 3: CONTRIBUTION TO MY OWN BUSINESS PROJECT 3.1: Lessons and experience learned from the internship 3.1.1 Lessons related to life skills - Lesson One: Proactivity At school, we may be inert, waiting for teachers or friends to remind us to start studying, starting to homework, sometimes even resisting skipping lessons Or take the exam and then start reviewing, sometimes even without studying for the exam But at my internship company (VNE Group) it's different, everyone has their own job They not have time to care about what you are doing, whether you understand and it or not, but only care about the results you achieve So your job must be proactively solved, have problems to find out for yourself or ask your colleagues Besides, if you are an active person at work, you will have more advantages Will be noticed by colleagues and appreciated by the boss From there, the work becomes more convenient And the chances of promotion are also higher - Lesson two: Learn from reality Internship is a very rewarding time, thanks to that time, I have gained a lot of valuable experiences and experiences from practice It will be a lesson learned in the internship report that will help me get better results These lessons will not be provided to me by any school, but can only be learned from the school of life The results achieved after the internship will help me improve myself in terms of knowledge, skills and lifestyle The practical lessons here will also be the stepping stones to help me develop myself better in the next jobs - Lesson Three: Get More New Relationships When I went to school, my relationship was only friends, relatives, teachers, now after the internship I will have many new colleagues, new soul mates, etc., which helps a lot for work and life my later 23 Know how to maintain these relationships, because you know, you never know when you will see them again and get their help again Furthermore, these relationships, will also teach more about manners in coworker relationships, such as How should the relationship with colleagues be? How to make colleagues with me become more friendly and gentle? How to get your colleagues to actively help you How to prevent colleagues from becoming competitors? - Lesson 4: Learn a lot of new knowledge and skills Soft skills are skills that all students want to have, the more, the better the better, but the school environment is not enough for you to practice everything, the internship environment will tell me what I am What I need, how I practice those skills The lessons learned after going to the internship will help me become a lot more mature, think more maturely and orient my future more clearly I thought If I knew how to make the most of my internship, my promotion would come - Lesson 5: Know yourself better, know how to behave Internship period is also a time to help me express myself in both work and behavior 24 From there, I will understand myself better, know better what I need, what I want, my strengths and weaknesses Besides, changing the operating environment, has exposed me to more people Since then I have learned how to deal with people one by one Depending on the position and attitude of that person to have the most appropriate behavior In particular, remember to be tactful with both your boss and co-workers Don't expose yourself so much that your co-workers hate you You will offend them And maybe, they won't let you be comfortable anymore 3.1.2 Expertise related lessons - About achievements: Although the company was only established in 2019 and suffered many negative impacts from the Covid-19 epidemic, in the first year the company achieved a revenue of VND 150 billion, profit after tax was VND 150 billion more than 35 billion And by 2020, with a revenue of 177 billion VND, of which profit after tax is up to nearly 50 billion VND The quality of the company's products is highly appreciated, all of which is evident through the number of orders and positive feedback from consumers It is the customers who have used the company's products and feel good that they will continue to introduce them to other potential new customers Since then, the company's customer base has been increasingly expanded and built a solid foothold in the hearts of consumers The scale of the company is gradually expanding to cover major markets in countries in Southeast Asia such as Thailand, Indonesia, Malaysia, the Philippines, etc By 2025, VNE is likely to reach the top 10 largest enterprises in Southeast Asia in the field of household appliances business - About restrictions: The first limitation of VNE is the large number of employees in the Sales and Marketing department The training process is gradually being mass-produced and not as intensive as before, leading to many employees still being very inexperienced and unable to meet the minimum standards In order to achieve the goal of increasing 25 revenue and profit as well as being in the top 10 largest enterprises in Southeast Asia by 2025, the company needs to train and recruit human resources in a more methodical and professional manner Due to being newly established, the company's market research and product research activities are still limited The company's product categories and designs are currently not diverse and rich, and there are still few products compared to competitors Although it is a Vietnamese company, its target market is the foreign market, especially the market in Southeast Asia So marketing activities - mix When implemented and applied in these countries, it is still not effective due to differences in people, culture, lifestyle, customs The development of the X2000 brand has been focused and promoted in recent years, but that is still not enough, the brand identity has not yet created a clear identity and imprint in the hearts of people consumption The outsourcing of third-party shipping units still has some limitations in terms of proactive delivery time, control and preservation of product quality during transportation The distribution and sales network still does not have many distribution intermediaries 3.2 Contribution to the my own entrepreneurial project I will make two important contributions to my own business after my last internship: The first will be the quality of the leader: A future leader I need Humility (to be more liked by people), Integrity (it will greatly affect my brand and myself if I don't have integrity), Assertiveness (but at there is a chance that the leader must be really decisive to make a choice without hesitation or else the opportunity will be lost and especially employees will not want their leader to be indecisive), Wise (when opening It is very difficult for a bakery to avoid incidents, bad situations, it is important for me to calmly solve them in order to please everyone, including customers and employees), Sensitive (this is quite important and directly affect the attitudes and feelings of employees or customers When I care more 26 about employees' private lives, they will see that I value and care about them and from there they will be able to stick around for a long time longer with me and more productive at work), Passion (when I open a bakery and dedicate all my passion to it, I will run it with all my heart and that's not the case may unintentionally transmit the fire of passion to others, especially my personnel), Persuasion (as a good businessman, persuasive negotiation is an important factor because it will determine the partner and Who is the supplier who will work with you in the future) In addition to giving my opinion and definitely defending it, I also have to listen to the needs of my customers and employees, to selectively absorb and modify the plan if the suggestions are reasonable and suitable for my store at that time ''always listening always understanding'' A person's real success or not entirely depends on his or her attitude And for my project, I must have positive thoughts, be enthusiastic about BAMIME store and have an optimistic spirit, always believe in work and colleagues This not only helps me keep my faith in this project but also creates a certain motivation and comfort for the staff who will work with me in the future The second is the selection of personnel Due to the specifics of the company I intern in, it is far from my project, but there are some points that I can clearly see after the internship, and most especially, the young interns will always bring I have a great fire of enthusiasm in my work Because most of the staff I will hire will be college students or unemployed people The third will be to find out the needs of customers and plan a marketing strategy to bring products to consumers quickly and economically The first priority will be the quality of the store's products, like VNE group when quality household products will lead to a lot of positive things such as: marketing costs will be reduced, the number of customers buying products more, and especially the brand will be affirmed in that field through word of mouth of customers and the thoughtful sharing of customers will make people trust our products more Customers won't tell us what they need and want if we don't actively find out, we have to proactively let them know what they want As a future shop owner, I will 27 position in my customers that they will want my bakery products instead of waiting for them to say what they want before going to work After we have grasped the psychology of customers and reached them, we will offer attractive promotions and offers for the holidays and according to the time frames of the weekdays See which time frame has the fewest customers, we will offer promotions at that time frame to stabilize the number of customers Update promotions regularly on apps like shoppe food, beamin, gojek Finally, through this internship, VNE group has helped me better understand the field of operation coordination It will help me know how to price a product that I intend to include in the store menu, how to operate that product in the long run Moreover, VNE group will be the place where I will buy home appliances (grinders, microwave ovens, insulated cabinets, tongs) because I already know the import and sale value of those items, so I will save money get a material cost to invest in other things In addition, the operation coordinator also helps me know how to negotiate, trade and cooperate with partners, which will help me to expand and develop my store later 3.3: Areas/issues that need further studies to complete the business project I will need to learn more: Customer care process: Customer reception process, Process of understanding customer needs, Product introduction process, Warranty process, Customer complaint handling process, Friendly customer care process Financial management process: Supplier purchasing process, Supplier payment process, Import process, Inventory process, Cashier process 28 CONCLUSION Through the last internship: VNE Group has created an environment in which I have experienced a lot of knowledge in both professional and social life such as being able to grasp the psychology of colleagues who will be guests customers later, know how to operate the product to bring to the market in the most reasonable way, know how to market the product and store through more forms such as: Facebook, Tiktok, and save money Reduce marketing costs as much as possible Get more relationships that will probably be my partner in the future In addition, I was able to design my own images and videos in the most beautiful and suitable way for my bakery products Tutorin University Student Dao Thi Phuong Mai 29 ... Company name: VNE E-COMMERCE BUSINESS JOINT STOCK COMPANY International transaction name: VNE ECOMMERCE BUSINESS JOINT STOCK COMPANY Logo: Figure Logo of VNE E-Commerce Business Joint Stock Company. .. The company' s business results report for the year 2019 - 2020 .Error: Reference source not found LIST OF ACRONYMS STT Abbreviations Company VNE Meaning VNE E-Commerce Business Joint Stock Company. .. PRESENTATION OF THE VNE E-TRADE JOINT STOCK COMPANY Part 2: MY MISSIONS Part 3: CONTRIBUTION TO MY OWN BUSINESS PROJECT PART 1: PRESENTATION OF THE VNE E-TRADE JOINT STOCK COMPANY 1.1 General