[...]... As supply chain a result, accurate forecasting and demand management are critical to Lilly’s supply management efforts chain operations The company conse- on never missing a quently takes a global approach to supply chain management especially given its sale—and only aggressive growth plans Explains Stephan secondarily on Bancel, executive director of global manufacturing strategy, global supply chain, ... introducing supply chain innovations such as direct-to-consumer 9 Copyright © 2005 by The McGraw-Hill Companies, Inc Click here for terms of use 10 Strategic Supply Chain Management sales and build-to-order manufacturing to the computer industry In truth, Michael Dell is a visionary in supply chain management PCs simply were the medium he used to introduce his idea for a competitive supply chain: Sell... product The team creA supply chain ates a global, integrated plan for the product steward acts as a over its entire life cycle, including new indications, line extensions, and marketing proliaison between the grams A supply chain steward, acting as a product team and liaison between the product team and the supply chain, interprets and translates that plan the supply chain into supply chain tactics and... offer readers our understanding of the current state of supply chain management theory and practice based on our experience and observations from engagements on supply chain projects at over 600 organizations We also offer profiles of recent transformative supply chain initiatives at major companies and the U.S Department of Defense (the largest supply chain in the world) Finally, we offer our perspective... convergence, and adoption of supply chain best practices Now that many companies have addressed major supply chain challenges through selection and implementation of ERP and APS tools, they are finding that after implementation they are once again challenged with discovering and managing the core disciplines of supply chain management Unlike the situation in the early 1990s, today’s supply chain managers have... rollout is complete, however, pulling together the performance data needed for global supply chain management is a major undertaking If the past is any indication, Lilly will continue to improve its supply chain management organization and capabilities in response to changing market conditions The company’s supply chain management structure has gone through three different organizational forms in the last... today’s supply chain managers have many tools to support supply chain management in the form of integrated information systems, in-depth supply chain benchmarks, a mature SCOR process model, and an extensive community of practitioners The challenge of the next decade is to leverage the founding principles of supply chain management and move this management discipline forward This book is about the future,... has helped Wal-Mart become the world’s largest retailer FIVE KEY CONFIGURATION COMPONENTS Strategic supply chain management is more than just innovation for the sake of being innovative It’s creating a unique supply chain configuration that drives your strategic objectives forward To get the most from your supply chain, you need to consider five critical configuration components: ◆ ◆ ◆ ◆ ◆ Operations... Discipline 1: View Your Supply Chain as a Strategic Asset closer to the customer? These are critical decisions because they influence and shape the whole supply chain and the investments you make Your operations strategy determines how you staff and run your factories, warehouses, and order desks—as well as how you design your processes and information systems ◆ ◆ ◆ ◆ 11 Strategic supply chain management is... consideration, presentation, and application of supply chain metrics To promote sharing of supply chain best practices and implementation approaches PRTM’s leadership of this body resulted in creation of the metrics that would define the new Supply- Chain Operations Reference-model (SCOR) developed two years later and now adopted widely by industry through the Supply- Chain Council While most of this pioneering . help any supply chain professional achieve excellence. Dick Conrad Senior Vice President, Global Operations, Supply Chain, HP STRATEGIC SUPPLY CHAIN MANAGEMENT The. Strategic Supply Chain Management Cohen and Roussel effectively capture and communicate the critical elements and roadmap of world-class supply chain management.