Đang tải... (xem toàn văn)
GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader's interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.
[...]... Information Industrial Age industrial design environmental design graphic design Web and multimedia design research thumbnails roughs comprehensives design sudio in-house design APPLYING THE ART OF DESIGN KEY POINTS This chapter defines the field of graphic design and describes its processes It describes and illustrates the stages in the development of a finished design Finally, it introduces potential... Graphic design is the design of things people see and read The field is constantly expanding Posters, books, signs, billboards, advertisements, commercials, brochures, package design, Web sites, and motion graphics are what graphic designers create They attempt to maximize both communication and aesthetic quality Web and multimedia design are the design of interactive, often motion-based graphics Graphic. .. plan to achieve your goals? Design Fields The field of applied design includes industrial design, environmental design, graphic design, and Web and multimedia design Industrial design is the design and development of three-dimensional functional objects Figure 1–5 shows a strikingly elegant teapot by Marianne Brandt, considered an important landmark in the history of functional design Ms Brandt (1893–1983)... of Graphic Design Basics provides a guide to generating successful files for electronic prepress It also interweaves samples of successful Web design throughout the chapters “Digital Focus” boxes highlight the importance of the computer in graphic design The added “Gallery Profiles” introduce the reader to biographies of leaders in the field of graphic design The pedagogical features in Graphic Design. .. incorporates several design principles to deliver a dynamic sense of excitement This portrait was created for the Baltimore Sun newspaper in the Illustrator program WHAT IS GRAPHIC DESIGN? Graphic design is traditionally defined as problem solving on a flat, two-dimensional surface Package design, Web design, and multimedia expand the field into 3-D and time-based 4-D applications New-media designers sometimes... continues to weave a concern for design principles with specialized information about contemporary applications in the field of graphic design It continues to showcase inspiring, contemporary work in the field Following in the tradition of the previous editions of Graphic Design Basics, the sixth edition offers students a comprehensive introduction to the field of graphic design that stresses theory and... Bild-Kunst, Bonn What Is Graphic Design? 7 must be designed and printed flat before assembling The industrial designer attempts to simplify the use and manufacture of objects as well as increase their safety and efficiency Environmental design is a large general category that includes the design of buildings, landscapes, and interiors Again, the designer attempts to fashion designs that are safe, efficient,... course of study in graphic design should begin by applying the principles and theory of basic design Interwoven with information about how we perceive and shape a two-dimensional surface will be its application to graphic design problems As you learn specific graphic design terminology and techniques in this text, you will also discover how closely this ties in with the basic theory of 2-D design introduced... art, design, and computer graphics for over twenty years Her artwork is exhibited nationally and internationally She has given presentations on the nature of design and perception in Europe, Scandinavia, Central and South America, China, and the United States Currently a full-time artist, Professor Arntson is also the author of Digital Design Basics This page intentionally left blank GRAPHIC DESI 6N BASICS. .. poster created by Ronald J Cala II for Calagraphic Design in Pennsylvania is part of a campaign for peace The negative space creating the dove graphically expresses the idea that peace can be achieved only if we work together Courtesy of the artist What Is Graphic Design? 5 6 C H APTE R 1 Applying the Art of Design April Greiman, a well known contemporary artist and designer, created this mural (Figure 1–4), . APPLYING THE ART OF DESIGN 2 TERMINOLOGY 3 KEY POINTS 3 PRINCIPLES AND PRACTICES 3 WHAT IS GRAPHIC DESIGN? 4 VALUES 5 DESIGN FIELDS 7 THE DESIGN PROCESS. materials in your areas of interest. GRAPHIC DESI 6 N BASICS This page intentionally left blank GRAPHIC DESI 6 N BASICS AMY E. ARNTSON Professor Emerita University