Thông tin tài liệu
Andrei Parabellum
Maximize Your
Business with IT
10 Surefire Ways to
Succeed with Technology
© Andrei Parabellum 2007
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Table of Contents
Introduction 5
File & Printer Sharing 7
12 Surefire Signs Your Business Is Ready For A
Server 13
One Big Secret To Saving Money 14
They’re Not Just For Big Business Anymore 15
12 Signs That Your Business Is Ready For A Server 16
The Concept of the Slight Edge 18
The “Latte” Factor 19
Antivirus Solutions 20
Consumer Awareness Guide: How To Keep Your
Computer Safe From Crippling Pop-ups, Viruses,
Spyware, & Spam, While Avoiding Expensive
Computer Repair Bills 23
Don’t Be A Victim To Online Crime! 24
Three Dangerous Threats You Must Be Aware Of 26
Surefire Signs That You Are Infected With Spyware,
Malware, and Viruses 30
The Four Most Costly Misconceptions About Spyware,
Malware, And Other Computer Threats 32
7 Simple Steps To Secure Your Computer From Malicious
Attacks and Avoid Expensive Repair Bills 39
Network Security 46
Internet Sharing & Monitoring 50
Server-Based Computing 53
Email 57
Email Response Management 61
Email Auto-Responders 62
Email Marketing 64
5 Simple Ways To Avoid Getting An Avalanche of
Spam 65
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Internet and Web 71
Generating More Business with Search Engine Advertising
& Optimization 73
Generating More Business with Visitor Tracking 75
Generating More Business with Internet Marketing 76
Enhancing Service to Existing Customers 77
Backup & Disaster Recovery 79
The 3 Most Expensive & Deadly Computer Disasters
That Wipe Out Small Business Owners … And How
To Avoid Them 84
Why Small Business Are Especially Vulnerable To These
Disasters 89
Auto Body Shop Shells Out $20,000 To Clean Up A
Virus 90
Two Failed Hard Drives Costs Health Products Company
$40,000 and 9 Days of Downtime 91
Property Management Company Spends $9,000 And
Weeks Of Down Time For A Simple Inexpensive Repair
92
Business Continuity Planning 93
What Every Small Business Owner Must Know
About Protecting And Preserving Their Company’s
Critical Data And Computer Systems 96
But That Could Never Happen To Me! (And Other Lies
Business Owners Like To Believe About Their
Businesses…) 99
Take a look at these statistics: 100
What These Failures Are REALLY Costing Your
Business 102
Six Things You Must Do At A Minimum To Protect
Your Company From These Types Of Disasters: 103
Voice over IP (VoIP) 112
Small Business Advisory Guide: 116
The 7 Most Costly Mistakes Companies Make When
Choosing A New Phone System… 116
And How To Avoid Them 116
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Who I Am And How I Can Help You Avoid Making A
Bad Decision On Your Next Phone System 119
Buyer Mistake #1: Not planning for future needs 120
Buyer Mistake #2: Not buying an open system 121
Buyer Mistake #3: Not getting enough voice mail 122
Buyer Mistake #4: Not buying a system that can be easily
maintained in-house 123
Buyer Mistake #5: Paying for technical support 124
Buyer Mistake #6: Not buying next generation features
125
Buyer Mistake #7: Not choosing the right vendor 126
Bonus Tools 127
Free and Open-Source Software 129
Automation 130
Project Management & Collaboration Tools 131
Remote Access 133
Network Faxing 134
Unified Messaging 135
Video Security 136
Biometrics and Time & Attendance 137
5 Things You Should Know Before Buying a New
Computer 138
Consumer Awareness Guide To Choosing An
Honest, Reliable, and Competent Computer Repair
Shop 140
The Five Most Costly Misconceptions About Computer
Maintenance and Repair 144
5 Critical Characteristics You Should Demand From Your
Computer Repair Guy or Shop 152
Money-Saving Secrets Your Computer Consultant
Doesn’t Want You To Know 158
Afterword 171
Technology Glossary 173
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Introduction
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Businesses of all types and sizes know that innovation
is the key to smooth, efficient, and profitable
operations. But understanding and evaluating all the
available technologies on the market today – and
deciding which ones are best for your company – can
be an overwhelming task.
With thousands of products and vendors to choose
from, and dozens of new offerings being introduced
every day, many businesses find themselves asking:
• What are these solutions, and how can they
help me?
• How do I put together an effective
technology strategy that will align with my
business goals?
• How much do these products cost, and what
type of return on investment can I expect?
In this book, I will try to answer these questions and
more by highlight existing, new, and emerging
technologies. Each chapter will provide an in-depth
look into specific category, discuss its uses and
benefits, and offer some vendor recommendations.
At the end, you will have gained vital insight into
available tools and technologies, as well as an
understanding of how each one can add value to your
organization. This information will enable you to put
a successful technology plan into place, so you can
improve the way you do business and increase your
competitive edge.
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File & Printer
Sharing
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In today’s information age, businesses thrive on
communication and collaboration. An organization’s
ability to share and distribute client lists, product
information, and other critical data across and outside
the enterprise, in a variety of formats (documents,
reports, presentations, emails, images, spreadsheets,
etc.) is critical to its success.
For many companies like yours, email has been the
traditional method for sharing information. In fact,
more than 75 percent of the average company’s
intellectual property is contained in email messages
and their corresponding attachments, according to a
study by research firm Enterprise Strategy Group
(ESG).
But sending documents back and forth can be time-
consuming and redundant, and can result in
information latency (a file may be updated between
the time it is sent, and the time it is opened and
viewed). It can also cause communication to become
inaccurate and ineffective.
Additionally, the use of email to distribute large files
to multiple recipients can negatively impact the
performance of your IT network. That’s why
Internet analyst Gartner predicts that, by 2009, email
will be replaced by more cutting-edge collaboration
tools in at least 50 percent of all US companies.
One way in which businesses can improve the
timeliness and availability of vital corporate data is by
creating a shared folder that allows authorized users
to retrieve, view, and edit files. These folders can be
set up on a central server, a dedicated workstation, a
network-attached service device, or your own
desktop.
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In order to keep the data contained in shared folders
secure at all times, you must grant authorized users
the appropriate permissions to access, edit, and delete
files as needed. Additionally, you must implement a
rigid data backup schedule, to protect files from being
lost, overwritten, or mismanaged. While backing up
shared data at least once a week is recommended,
daily back-ups will provide you with the highest level
of safeguarding.
A Virtual Private Network (VPN) can make it easier
and more cost-effective to link shared folders and
files together, and to maximize information flow and
accessibility among remote users across your business.
Some of today’s most common VPN and VPN-like
products include Microsoft Groove Virtual Office,
Nortel VPN Gateway
, CheckPoint, and Cisco.
Another option for businesses that must share
information between users that are not connected to
the same network is a Web-based file hosting
solution. These solutions provide a secure, high-
speed environment that enables the movement of
large files back and forth between locations. There
are hundreds of third-party providers that offer file
hosting services. Among them are SWMirror
, File
Burst, File Factory, My Data Bus, and The File Den.
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If all of your users and their computers are connected
to the same network, there are three ways to share
documents and files:
1) Peer to peer
2) Servers
3) Network attached storage (NAS)
Peer-to-peer sharing is the easiest option. All
Windows computers, by default, allow users to share
any drive, folder, or file with any other user on the
same network. To do this, you simply go to
Windows Explorer
®
and right-click on the drive,
folder, or file you wish to share. Then, choose
Properties, select the Sharing tab, and click on Enable
File Sharing.
Don’t forget to assign users with the appropriate
access privileges. Consider prohibiting them from
editing or deleting your files. Accidents are more
common than you might think, and if another user
unintentionally overwrites or deletes your document,
you won’t be able to recover it.
Faster, more reliable, and more secure file sharing can
be accomplished by dedicating one computer for the
sole purpose of housing shared data. This will make
documents and information readily available to
authorized users, without impacting the performance
of their individual workstations. The dedicated
computer will act as a network server or file server.
All you have to do to begin sharing information
immediately is transfer the appropriate files to the
workstation and grant user permissions.
[...]... inject a great deal of simplicity, productivity, and security with a small business server www.infobusiness2.com Maximize Your Business with IT Page 15 A server simply acts as a single specialized computer that ensures all of the computers connected to it (called “clients”) have access to the resources, information, and systems they need, faster, and with fewer problems It also acts as a centralized... interfere with using your computer? Does your computer run slow, act funny, or crash unexpectedly? Are you getting tons of spam from unknown senders? If so, then your computer is probably infected with malicious programs that could end up destroying your files, stealing your personal and financial information, and rendering your computer useless www.infobusiness2.com Maximize Your Business with IT Page... additional office? Are you just sick and tired of dealing with conflicts, error messages, and breakdowns? If so, this report will reveal if a server is right for your company! www.infobusiness2.com Maximize Your Business with IT Page 14 Dear Fellow Business Owner, If you are like most small businesses, you acquire desktop computers, phone systems, and software in a random, “buy -it- when-you-need -it ... are: www.infobusiness2.com Maximize Your Business with IT Page 27 Spyware: Spyware is Internet jargon for hidden programs advertisers install on your PC without your permission to spy on you, gather information, and report this information about you and your online activities to some outside person Spyware is NOT harmless; it can be responsible for delivering a boatload of spam, altering your web browser,... your computer runs slow, if you continue to get crippling pop-ups, or any other www.infobusiness2.com Maximize Your Business with IT Page 33 of the tell-tale signs discussed earlier, you will need to seek the help of an experienced computer technician www.infobusiness2.com Maximize Your Business with IT Page 34 #2: It is my computer’s fault that I continue to get attacked by spyware, malware, and viruses... – for each individual computer To share a printer, simply go to your Control Panel, click on Printers, choose the one you want to set as your dedicated shared printer, and set user access privileges www.infobusiness2.com Maximize Your Business with IT Page 13 Special Report: 12 Surefire Signs Your Business Is Ready For A Server Is your business limping along using outdated computers or a peer-to-peer... or limited by the tools they are using The computers, software, and office equipment you use are the tools you use every day to create your greatest masterpiece: your business If the technology in your office is not simplifying your business and making it easier for you to get more done with fewer employees, it s costing you a lot more than the price of a server While there is no shortage of white papers... or request Mysterious files suddenly start appearing Your CD drawer starts opening and closing by itself You get constant runtime errors in MS Outlook/Outlook Express You find emails in your “Sent Items” folder that you didn't send www.infobusiness2.com Maximize Your Business with IT Page 31 Some of your files are moved or deleted or the icons on your desktop or toolbars are blank or missing If you... outsourced IT support A properly configured and maintained client-server network is far easier to support and troubleshoot than a patchwork of computers that are loosely connected All of this translates into higher revenue from your technology investment and should land on your bottom line www.infobusiness2.com Maximize Your Business with IT Antivirus Solutions www.infobusiness2.com Page 20 Maximize Your Business. .. designed to send itself from your e-mail account to all the friends and colleagues in your address book without your knowledge or consent www.infobusiness2.com Maximize Your Business with IT Page 29 Hackers: Hackers are computer programmers turned evil They are the people who design the spyware and malware programs that attack your computer Some of them have criminal intent and use these programs to steal .
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Introduction
Maximize Your Business with IT Page 6
www.infobusiness2.com. great deal of simplicity, productivity, and security
with a small business server.
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