Writing for the web its not what you learned in english class

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Ngày đăng: 27/01/2014, 11:07

Writing doesn’t come easy for many people, letalone writing for the Web. Sure, we’ve all plowedthrough English classes in school and can neverforget the ubiquitous five-paragraph essay.Eventually, though, many go on and end up workingin jobs and industries that don’t require a lot ofwriting, like my dentist friend. vert icalresponse .co mhttp://www.verticalrespo nse.com/blo g/writing-fo r-the-web-its-no t-what-you-learned-in-english-class/Writing for the Web (It’s Not What You Learned in EnglishClass)Content Marketing/CopywritingPublished on January 23rd, 2013 | by Connie Sung MoyleOne of my best f riends is a dentist who is about toopen her own private dental practice. I received af rantic call f rom her the other day: “I’m building mywebsite, but I have no idea how to write anything f orit. Help!”Writing doesn’t come easy f or many people, letalone writing f or the Web. Sure, we’ve all plowedthrough English classes in school and can neverf orget the ubiquitous f ive-paragraph essay.Eventually, though, many go on and end up workingin jobs and industries that don’t require a lot ofwriting, like my dentist f riend.But now that almost everyone’s f irst destination f orinf ormation is the Web, content – and being able toproduce it – is becoming more important, no matterwhat your industry. And if you’re a small business,having a website with inf ormative, engaging contentis crucial to marketing and growing your company.If you’re in need of a little writing ref resher, here aref ive website copywriting basics to know bef ore you start typing. (Hint: They’re probably not what yourEnglish teacher taught you.)1. Get to t he point , stat.No need f or a f ormal intro paragraph here. If there’s one thing that the Web has conditioned all of us todo well, it’s skimming content f or the interesting bits. If you’re trying to write your site’s “about” page, youdon’t need to start of f describing when and where you were born, unless it’s relevant to your businessor why you started it.One exception to this rule is using that valuable f irst sentence or paragraph as a creative, catchy “hook,”like a story or question. This can be a great tool to draw readers in, as long as it’s relevant to the rest ofthe content on the page.2. Embrace short paragraphs.In school, we were taught that a paragraph had to have a minimum number of sentences. (Anyoneremember that magic number?) Not so in Web writing. A huge block of text is overwhelming f or readers,especially on a website. Break it up into digestible paragraphs of around two to f ive sentences each.3. A picture is worth a thousand words.If something you’re trying to describe can be more easily understood with a photo, graphic or video, thenuse the latter instead. T hat’s why inf ographics are so popular these days – people understand visuals alot quicker and easier than text.I have another f riend who owns a premium denim business called Railcar Fine Goods. Instead of writingabout his special type of denim stitching, he posts tons of photos so readers can instantly see itinstead of trying to envision it in their heads. (He also hates writing, so this was an easy and ef f ectiveway to get around it.)4. Show some personality.People want to do business with people, so keep that in mind when you’re writing f or the Web. Go ahead,use “I” or “we” – you won’t get into trouble. One of the f irst things I recommended to my dentist f riendwas to avoid writing clinically or using words only dentists would understand. Be prof essional and error-f ree, of course, but also have a little f un with your copywriting. A distinctive voice and perspective willhelp dif f erentiate you f rom your competitors.5. Consider SEO keywords.This is unique to website copywriting. Sprinkling high-ranking terms and phrases in headlines andthroughout your website helps boost your position on a search results page when someone is searchingf or that term or phrase. Check out our post “12 Steps to Becoming a Natural at SEO” to learn how to getthe most SEO juice out of your content and copy.Want more copywriting guidance? Check out all of our helpf ul copywriting/content marketing posts,and/or visit Copyblogger.com, one of our f avorite writing resources here at VerticalResponse. It’s gotloads of tips on writing f or the Web, with new stuf f posted every day. The best part? T he writerspractice what they preach, so their articles are super-easy to read. Happy writing!Tags: copywriting, how to write f or the web, online writing, search engine optimization, SEO, web writing,website copywriting, website writing, writing, writing f or the web, writing tipsAbout the AuthorConnie Sung Moyle is the Public Relations Manager at VerticalResponse. . nse.com/blo g /writing- fo r -the- web- its- no t -what- you- learned- in- english- class/ Writing for the Web (It’s Not What You Learned in English Class) Content Marketing/CopywritingPublished. writing! Tags: copywriting, how to write f or the web, online writing, search engine optimization, SEO, web writing, website copywriting, website writing,
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