... Business and Society, 41, 393–414.Chapter 3 Organizational identity, action and image: the linchpin 113Chapter 3 Organizational identity, action and image: the linchpin 105workers, nursing staff and ... national parent organization, Age Concern England,the finance and operations managers, and the HR manager, were awell-qualified, enterprising and committed team, who, interestingly, wereall ... to understand more aboutthe identity-image problem to (a) devise a strategy and set of practicesthat would help them ensure that staff were aligned with the values of theparent group, and...