... trustworthy source is necessarily appropriate for every audience. For example, a politically conservativeaudience may reject information from a liberal publication.Thus audience analysis should ... Internettraffic.1 103 vPrefaceA Pocket Guide to Public Speaking, Third Edition, representsour belief in offering a truly effective speech resource that iscomprehensive yet brief, affordable and ... even more useful. (For more informa-tion, see the “New to This Edition” section on the next page.)Throughout the text, users will find many tools to helpthem focus on key public speaking concepts:...