... the ability to address the customer, remember what the customer says and address the customer again in a way that illustrates that we remember what the customer has told us. How to Develop an ... Are you trying to encourage people to visit a website, or is the goal to have them order and receive, for example, a visitor guide? Or, are you trying to increase ticket sales to an attraction ... opportunities and campaign measurement. How do you build an interactive marketing strategy? What are the key building blocks that should be included? This toolkit, How to Develop an Interactive Marketing...