... dedicated to your company or industry. If there aren’t, are there a lot of people who list it as aninterest and who may be interested in joining a community on that topic? Go to Yahoo Answers and ... search for your brand name, your competors’ names, your keywords,industry, etc. Decide if there’s enough conversaon to warrant engagement. Head to Facebook and see if thereare any Fan pages ... peopleare asking or answering quesons. If your community is Internet-literate, they’re talking somewhere. You don’thave to invent the neighborhood, you just have to track it down and move in. A E%/.+*<50/,+'*%*9+5?6/09+5.#+(/<9+5*/0.0./.$%*#*0.)%*%*#0$/0/+%($**(/<0++(/*/.6%/0+)00$*/+.9+5.,.+#.)>+%(%.'2*#0.0#9777>7.*//*07+.'/>+)+%(%.'2*#0.0#91'!!0?/#0/0.0;$%//0#%/+50/4*#2)(%*/*0.)%*%*#$+79+5?.#+%*#0+/0*/5,,+.09+5.+*#+%*#/+%()%,.+#.)>$../+)%),+.0*00$%*#/0+0$%*'+507$*+.)5(2*#,(*>+0((+0$/..(6*00+6.9+.#*%:2+*<500$/./+)+0$+.0$%*#/0++*/%.7$*+.)5(2*#9+5.,(*=Time-...