... Journal of Business Case Studies – November/December 2009 Volume 5, Number 6 13 An Apparel Brand‘s Channel Strategy: The Case of Oliver in Korea Hyejeong Cho, Sungkyunkwan ... clothes to customers. * Contact Author B Journal of Business Case Studies – November/December 2009 Volume 5, Number 6 22 Case Analysis In Korea, traditional street vendor markets played ... Rosenbloom, B (2004), Marketing Channels (7th Ed.), Mason, OH: South-Western. Journal of Business Case Studies – November/December 2009 Volume 5, Number 6 14 CURRENT SITUATION OF APPAREL DISTRIBUTION...