... Then once you prioritize, you’ve got to manage it. Managing it means figuring out day-to-day, week-to-week long-term process, promotional calendars, sales calendars, communications calendars, advertising/marketing ... • Kodak-Kodak moment • Panoramic-Jan Cam • Root Clothier to Olympics • McDonald, co branding with Disney • Starbucks • Saturn • American Express-Rewards and VIP Status-Program ... to over deliver on. 8. You’ve got to communicate with them constantly, because “out-of-sight” is “out-of-mind.” 9. You’ve got to be able to sustain the congruency of what you’ve done. 10....