... mind.Once you found his site, the two things the name and the specialty—were notonly connected, they were welded together in your brain. The next time you golooking for information on lefties ... released, the core ideas they express are just as true today. Positioningrefers to the way a product, service, or person is presented to the buying public. To properly position yourself on the Internet, ... action because they either want to move closer to pleasure or awayfrom pain. Of the two reasons, pain is the greater motivator. For example, whenyou had a college term paper due, the idea of how...