... isn’t it? Then dive right into The Small Business Marketing Bible. ” Sincerely, David Frey CEO, Marketing Best Practices, Inc. Author, The Small Business Marketing Bible - 151 ... person who works for the business or with the business itself. Perhaps they had a great experience and they now have an emotional bond with the business. Unfortunately, unless the emotional bond ... for a testimonial, they will feel as though they are helping you and your business grow. Because they feel as though they have a direct hand in the success of your business, they will stay loyal....