... respondents 4-1 3-3 Chapter Three THE RESEARCH PROCESS 1-9 Different Styles of Research • Applied Research • Pure Research/ Basic Research 1-11 What is Good Research? (cont.) • Following the ... –Questions the researcher must answer to satisfactorily arrive at a conclusion about the research question 4-2 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved. Part ... Inc.,All Rights Reserved. Part One INTRODUCTION TO BUSINESS RESEARCH 3-16 Data Collection • Characterized by – abstractness – verifiability – elusiveness – closeness to the phenomenon •...