... managers and individual sales and marketing professionals. Implemented correctly, these can help users make better decisions and find root causes, empower front-line marketing and sales users, ... Effective and fully realized analytics will help you measure the past, understand the present, and even project the future. Unlike using a Magic 8 Ball, marketing and sales analysis and forecasting ... on to the canvas. Click the text box, and type Sales Report. Make the text box larger, and move it to the top of the canvas, as shown in the upper left-hand corner of Figure 1-26.Figure 1-26....