... drugs.Summaryelasticity, p. 94 price elasticity of demand, p. 94 total revenue, p. 98income elasticity of demand, p. 102cross-price elasticity of demand, p. 1 04 price elasticity of supply, p. 1 04 Key Concepts1. ... than 1). 4 Figure 5-7 HOW THEPRICEELASTICITY OF SUPPLYCANVARY. Becausefirms often have a maximumcapacity for production, theelasticity of supply may be veryhigh at low levels of quantitysupplied ... VARIETY OF SUPPLY CURVESBecause the price elasticity of supply measures the responsiveness of quantity sup-plied to the price, it is reflected in the appearance of the supply curve. Figure 5-6 shows...