A discourse analysis of english commercial advertisements = phân tích diễn ngôn quảng cáo thương mại tiếng anh

... - 44B116 A discourse analysis of English Commercial Advertisements decide to choose A discourse Analysis of English Commercial advertisements tobe the theme of my thesis.2. Aims of the studyOriginating ... cohesionprovided by Halliday and Hasan (1976) are used as the framework for data analysis. Other types of lexical cohesion are out of the scope of the thesis. Thedata analyzed in the thesis are advertisements ... non -commercial advertising are to: - stimulate inquires for information- Popularize social cause- Change activity habitsBïi ThÞ V©n - 44B122 A discourse analysis of English Commercial Advertisements Table...

40
1,151
9

A discourse analysis of english and vietnamese advertisements for beauty care products

... observes that “Advertising language is marked by a wealth of adjective vocabulary”. There is a good collection of adjectives found in EAPs and VAPs. In EAPs and VAPs, evaluative adjectives are used ... base form but also comparatives and superlatives are used in the Body Copy of EAPs and VAPs. Remarkably, English and Vietnamese advertisers have the tendency of using the base form of evaluative ... DEVICES IN EAPs AND VAPs 4.4.1. Grammatical Cohesion in EAPs and VAPs Table 4.10. Grammatical Cohesion in EAPs and VAPs English Vietnamese Grammatical Cohesion Occurrence Rate Occurrence Rate Reference...

13
1,141
6

A discourse analysis of english economics reports from VOA = phân tích diễn ngôn các bản báo cáo kinh tế từ VOA

... rescue Main Street, meaning average Americans. Businesses large and small are finding it harder to get credit a bad sign for an already weak economy. 49+ Chapter II A discourse analysis of English ... 29……………………………………………………3.2. Applications of the Study 30………………………………………3.2.1. Application of Discourse Analysis to Teaching Grammar 31……3.2.2. Application of Discourse Analysis to Teaching Vocabulary 33……3.2.3. Application ... Bank of America. And the Fed agreed in March to provide twenty-nine billion dollars in loans for the sale of Bear Stearns. The two left are Morgan Stanley and Goldman Sachs. (VOA Special English...

58
1,009
8

A discourse analysis of english speeches delivered by guest speakers at graduation ceremonies in US colleges and universities

... 3. An investigation into the thematisation of English Graduation Speeches. 9 3.5. DATA ANALYSIS After collecting the data, I examine and describe them. The graduation speeches are analyzed ... a balance of two or more similar words, phrases, or clauses. As shown in the above example, in (4.73) parallel structures are made up at clause level. At lower level of parallel, word balancing ... lexical choices and syntactic features are also important to make a good speech. Let us take an example in the graduation speech of the US president, Barrack Obama, at the University of Michigan...

A discourse analysis of english school announcements

... activate a set of assumptions as to the meaning of what has gone beforehand or will generate a set of expectations as to what may follow. A cohesive device can be defined as a word, phrase ... subject of the research. As far as I know, discourse analysis itself is a broad field comprising a large number of subfields, including speech act theory, conversation analysis, pragmatics, ... to raise the awareness of language learners about the distinctive features of ESAs and thus to help learners have a new look in preparing an announcement of their own, both in English and...

A discourse analysis of english oscar acceptance speeches delivered by film award winners in the USA

... a lot of sadness tonight because I am accepting an award at such a strange time.[65] The antonym is taken advantage of as a way to express the speaker’s thoughts and show emotions to the audience. ... 1. What are the discourse features of English Oscar Acceptance Speeches in terms of their layout features, lexical choice and syntactic features of EOASs? 2. What are the discourse characteristics ... analysis aand Mc Carthy [28] gave an insight into how texts are structured beyond the sentence –level; As for cohesion, Haliday and Hasan [20] regarded a coherent text as having two characteristics...

An analysis on some discourse features of english economics news = phân tích một số đặc điểm diễn ngôn trong các bản tin kinh tế tiếng anh

... of cohesion in English, Halliday and Hasan (1976:4) state a similardefinition, that is, " ;a text is a unit of language in use. It is not a grammatical unit, like a clause or a sentence and ... manifestedChapter 3DISCUSSIONS AND IMPLICATIONS Phan Thi Dung - 4 8A1 English Foreign Languages Department 32vinh universityforeign Languages department == =    == = phan thÞ dungAN ANALYSIS ... a word or group of words which have appeared on an earlier sentence.According to Halliday and Hasan (1976), there are three types of substitution in English: nominal, verbal and clausal.Phan...

A discourse analysis of advertisements in english and vietnamese on the internet

... m -a- n man 11. He stands up and takes dirt off his clothes Talk “We can have a baby. Nissan Maxima. The forward sponsored 3 CHAPTER 1 INTRODUCTION 1.1. RATIONALE Language is used as a ... design was based on the combination of both descriptive and explorative approaches. A contrastive analysis was conducted with English as L2 and Vietnamese as L1. 3.2. DATA COLLECTION 3.2.1. Sampling ... research would be put forward as follow: 1. A Discourse Analysis of Advertisements on the Internet in English and Vietnamese in terms of Prosodic and Graphic features 2. An Investigation...

15
2,309
3

A discourse analysis of advertisements in terms of persuasion strategies in english and vietnamese

... carry out a discourse analysis of English and Vietnamese advertisements in term of persuasion strategies in order to find out their discourse features such as layout, vocabulary, syntax, and ... FINDINGS AND DISCUSSIONS 4.1. AN OVERVIEW OF THE ALPHA STRATEGIES Alpha strategies attempt to persuade by increasing the approach forces. An offer or a message can be made more attractive by adding ... below are drawn from the major differences and similarities between EAs and VAs. In terms of the layout features, both EAs and VAs have frame in common. In general, persuasive strategies in advertisements...

13
1,084
2

a discourse analysis of opening and closing speeches by masters of ceremonyon reality television showsin american english versus vietnames

... formal spoken language has many features very similar to written texts, particularly absence of vernacular vocabulary and slang, as well as the employment of rhetorical devices to make literary-like ... systematic way as Halliday and Hasan (1976) to now. We shall now have a look at each of these cohesive devices in turn. i. Reference Halliday and Hasan defined reference as a semantic relation ... Informal Language in AOSs and VOSs Based on the data, a large number of vocabularies used in AOSs are informal contractions and slangs. Contraction is defined by Oxford Advanced Learner Dictionary...

Xem thêm