... the company must carry out internal marketing as well as external marketing. External marketing is marketing directed atpeople outside the company. Internal marketing is the task of hiring, training, ... view.Second, marketing must be embraced by the other departments. According toDavid Packard of Hewlett-Packard: Marketing is far too important to be left only tothe marketing department!” Marketing ... her stated solution.A distinction needs to be drawn between responsive marketing, anticipative marketing, and creative marketing. A responsive marketer finds a stated need and fills it, while ananticipative...