Tài liệu The Insider’s Guide to PR: Chapter 6 PR IN PRACTICE The following case studies are examples of PR pptx

... disabilitygroups) to ensure their support for the campaign. Most notably this resulted in anumber of major disability charities writing to Ministers in support of the amendment. The Insider’s Guide to PR: Chapter ... media improved as a result of theirreaction to the `budget box’. • Campaign named Winner of PR Week `Best Use of Broadcast’ Award 1999. The Insider’s Guide to PR: Chapter 6 Page 17Client: Financial ... Financial Times PRCA Consultancy: CountrywidePorter Novelli Campaign: Spreading the budget knowledge PR Sector: Corporate PR IN PRACTICE The following case studies are examples of PR consultancy...

Tài liệu A Journalist’s Guide TO SEXUAL AND REPRODUCTIVE HEALTH IN EASt AFRICA pptx

... Data on the prevalence of STIs are scarce because the vast majority of cases are not diagnosed or treated. Nevertheless, the consequences of untreated STIs are serious. The following STIs are ... Health In East Africacontinued…SOURCES OF INFORMATION The following are evidence-based sources of information on sexual and reproductive health and related topics. Many were used in preparing ... damage to the nervous system, heart, or brain and ultimately death. In pregnant women, the infection greatly increases the risk of stillbirth and birth defects, making testing early in pregnancy...

Tài liệu The Insider’s Guide to PR: Chapter 4 A PR LIFE – THE LADDER, THE PAY AND THE LIFESTYLE doc

... to the director to know what is going on and to ensure the client is happy. Directors are often involved in generating new business for the consultancy as well as beingresponsible for coaching ... payscales are not at the level of City bankers, there are examples of PR folk who havemade their fortunes. Like any industry, if you’ve got the idea and the motivationthere’s nothing to stop you ... begin to takeon the responsibility for directing accounts in a mentored environment as theyprogress upwards. • Account Director: the responsibility of the account director is to manage the relationship...

Tài liệu The Insider’s Guide to PR: Chapter 3 PUBLIC RELATIONS DEFINED docx

... The Insider’s Guide to PR: Chapter 3Page 10A: To be honest I’m not that up to speed with modern technology, but I do have a real interest in current affairs. Would I ever get the chance to ... reality, but hopefully this has given you a cleareroverview of the types of PR involved. For further information, please visit some of the links suggested in chapter 8. ... because the financial press is often distinct from other media, and requires specialist knowledge, we have a dedicated Financial PR team. Also, the team communicates primarily with certain groups of...

Tài liệu The Insider’s Guide to PR: Chapter 1 WORKING IN A PR CONSULTANCY doc

... aboutworking in PR then you might want to move on to the next section which discusseswhether you have the right skills. Those looking for a career in PR can take one of two main routes: by getting ... individualneeds. (See Chapter 3 for individual category definitions). In- house PR professionals, in contrast, are the clients, undertaking a PR programme for theirown specific company. In- house PR teams ... of other private businesses or the public sector, likelocal authorities. PR CONSULTANCY: A PROFILEIf you decide to choose the consultancy route, then it’s worth knowing that PR companies often...

Tài liệu The Insider’s Guide to PR: Chapter 2 DO YOU FIT THE BILL? ppt

... Go back to your careers adviser. The Insider’s Guide to PR: Chapter 2Page 8 TO SUMMARISE:1. To have an interest in the media is key to a PR career. You must have a goodunderstanding of news ... Insider’s Guide to PR: Chapter 2Page 6 ARE YOU CUT OUT TO BE A PR CONSULTANT?Imagine you’re working in a PR consultancy. Do the following light-hearted quiz to determine whether you have the right ... send it to all the mainstream media ■■without speaking to the journalists firstB: you write the release with a targeted audience in mind and ■■think of ways to sell in your story to that mediaC:...

Tài liệu The Insider’s Guide to PR: Chapter 8 USEFUL ADDRESSES, COURSES AND WEB LINKS pptx

... on the publicrelations industry.Online PR (www.online -pr. com). An index of hundreds of links to sites“dedicated to helping you deliver better,faster and less-expensive online PR .UK Press ... (www.audettemedia.com). Home of the I -PR discussion list, an American listabout the impact of the internet on the PR industry.MediaUK (www.mediauk.com).A comprehensive index of UK print,broadcast and online media, ... A forum for the emerging leaders of the public relations industry that enablesthem to discuss issues, learn more about the industry, promote careerdevelopment, get involved in industryevents,...

Tài liệu The Insider’s Guide to PR: Chapter 7 A GLOSSARY OF PR SPEAK doc

... referred to as ‘clipping’.• E -pr: the practice of public relations using the internet instead of, or alongside,traditional media.• Editorial: written materials composed to communicate a brand to the ... through the media of radio, internet or television.• Brainstorming: the creative process of group thinking to stimulate or articulateideas on a given subject or problem.• Client: the organisation ... related to issues management.• Cue sheet: briefing notes to help a spokesman prepare for an interview with ajournalist. The cues should cover the issues that are likely to arise in the interviewand...

Tài liệu The Insider’s Guide to PR: Chapter 5 APPLY HERE: HOW TO GET THAT JOB IN PR CONSULTANCY doc

... believe that all PR executives should spend some timeworking in an editorial office to fullyunderstand how a magazine is puttogether. It also provides aninteresting insight into socialanthropology. ... covering the industrylike the Guardian’s on-line site www.mediaguardian.co.uk. For a full listing of places to visit, turn to the useful addresses and links section at the back of this guide. A ... growing number of consultancies offer graduate training schemes, althoughcompetition is fierce. Many of these will fast-track the careers of recruits and willusually include periods working in...

Tài liệu A Dealer’s Guide to the Used Car Rule doc

... “Iherebyacknowledgereceipt of the Buy-ers Guide at the closing of thissale.”Thislanguage can be preprinted on the form. The signature line and the required disclo-sure must appear in the space provided for the ... consumer to prevent fraudulent, deceptive, and unfair business practices in the marketplace and to provide information to help consumers spot, stop, and avoid them. To file a complaint or to get ... You are not allowed to place any other wording orsymbols(includinglogos)on the Buy-ers Guide. The Guidesmustbeprinted in 100% black ink on white paper cut to at least 11” x 7¼.” These...

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