... driving them away? Keeping the Best 83 HBE001_ch3_.qxd 10/02 /200 2 11:34 AM Page 83 84 Hiring and Keeping the Best People Are some of your people considering leaving? B. Lynn Ware, founder of the ... when they see the organiza- tion as a source of pride and affiliation, when they respect their supervisors, when they are fairly compensated, and when they perceive their work as meaningful. • People ... case, the old 80 /20 rule applies, where 20 percent of the customers create 80 percent of the profits. Smart marketers learn to identify the profitable 20 percent segment and concentrate their...