... sales. In otherwords, the world of marketing really revolves around word of mouth, not around sales and advertising. Word of mouth is not just a wel-come by-product of good marketing. You talk, ... are used and often overused.8The Secrets of Word- of- Mouth Marketing Word- of- Mouth Generation System What I’m urging you to consider is a total approach. What if all parts of your marketing were ... goingafter word of mouth directly is not the long way around. It’s whathappens anyway: Marketing leads to word of mouth, which leads tosales. Why not try organizing everything around word of mouth, since...