... inorganizations.In their responses to questions raised in the Business Intelli-gence reports of 199 6 and 2001, the heads of internal communica-tion functions admit, too, that those areas of activity, ... competence for different types of team 9. 2 The manager as communicator: twentieth-century versustwenty-first-century norms 9. 3 A situational matrix of communication11.1 Where does internal communication ... transac-tional and relationship-building communication?Finally, in Chapter 11, we discuss how to consolidate commu-nication capability into the instinctive systems and infrastructureof the business, ...