... Who Are the Team Members?Who Are the Team Members?Core Team: manage functional clusters (e.g., marketing, R&D, manufacturing)Are active throughout the NPD process.Ad Hoc Group: support the core team (e.g., packaging, legal, logistics)Are important at intervals during the NPD process.Extended Team Members: less critical members (e.g., from other divisions)CHAPTER 14CHAPTER 14DEVELOPMENT TEAM MANAGEMENTDEVELOPMENT TEAM MANAGEMENTMcGrawHill/IrwinCopyright ©2006 The McGrawHill Companies, Inc. All right reserved. Participants in the Product Participants in the Product Management ProcessManagement ProcessProject Manager Leader, integrator, mediator, judgeTranslator, coordinatorProject ChampionSupporter and spokespersonMay be the project manager Enthusiastic but play within the rulesSponsorSenior executive who lends encouragement and endorsement to the championRationalistThe “showme” personStrategistLongerrangeManagerial often the CEOSpelled out the Product Innovation CharterInventorCreative scientist“Basement inventor” may be a customer, ad agency person, etc.Idea sourceFacilitatorEnhance team’s productivity and outputFigure ... Who Are the Team Members?Who Are the Team Members?Core Team: manage functional clusters (e.g., marketing, R&D, manufacturing)Are active throughout the NPD process.Ad Hoc Group: support the core team (e.g., packaging, legal, logistics)Are important at intervals during the NPD process.Extended Team Members: less critical members (e.g., from other divisions)CHAPTER 14CHAPTER 14DEVELOPMENT TEAM MANAGEMENTDEVELOPMENT TEAM MANAGEMENTMcGrawHill/IrwinCopyright ©2006 The McGrawHill Companies, Inc. All right reserved. Participants in the Product Participants in the Product Management ProcessManagement ProcessProject Manager Leader, integrator, mediator, judgeTranslator, coordinatorProject ChampionSupporter and spokespersonMay be the project manager Enthusiastic but play within the rulesSponsorSenior executive who lends encouragement and endorsement to the championRationalistThe “showme” personStrategistLongerrangeManagerial often the CEOSpelled out the Product Innovation CharterInventorCreative scientist“Basement inventor” may be a customer, ad agency person, etc.Idea sourceFacilitatorEnhance team’s productivity and outputFigure ... to certain productfeatures, for the sake of groupharmony.Forcing Impose a solution. Project manager steps in andmakes the decisions.Source: Adapted from David H. Gobeli, Harold F. Koenig,...