Marketing communications in tourism and hospitality 2008

... outlined in more detail in Chapter 2, information Marketing Communications in Tourism and Hospitality 154about and attitudes towards new destinations or products and services in the tourism and ... transfers and match tickets in one package through the club as opposed to making an individual and independent booking. Marketing Communications in Tourism and Hospitality 160 Market Positioning ... market-ing mix. ● Describe the relationships between STP and marketing com-munications strategies. ● ● ● ● Marketing Communications in Tourism and Hospitality 144 Introduction In Case...

Tourism and hospitality marketing

... opportunities and challenges inherent in the marketing ofdestinations. It begins by discussing the principles of destination marketing and by defining,characterizing and classifying destinations. ... responsible marketing, and internal marketing. Tourism and Hospitality Marketing: A Global Perspective begins, in Chapter 1, with anintroduction to tourism and hospitality marketing in general, which ... introduction to tourism and hospitality marketing in general, bydiscussing the definition and role of marketing and its importance in international tourism. Asynopsis of services marketing theory...

English for Tourism and Hospitality 1

... find out for you? B: That’s fine. A: Would you mind holding while I check that for you? B: Sure. EXERCISES 1. Key vocabulary Look up the meaning and pronunciation of these words in ... saying this chant out loud. Would you like two nights or would you like three? Certainly Certainly Just a minute please. Answers: 2. 1) Good morning, Plaza Hotel. Leo speaking. 2) Good morning, ... business first, use a polite greeting to express the time of day and then your name. For example: Plaza Hotel, good morning. Leo speaking. b) Say the time of day first, the name of the business...

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English for Tourism and Hospitality 2

... mind saying that again please? I’m sorry, I didn’t hear you. Can you say that again please? Could you repeat that please? Pardon? EXERCISES 1. Key vocabulary Look up the meaning and ... White and her father Jack Webber. They want to book two rooms for three nights at the Plaza Hotel. Mona pays for her booking by credit card. Language Points 1. Double and triple numbers In spelling ... Elementary English for Tourism and Hospitality Lesson 2 – Taking a reservation over the phone STUDY NOTES Characters Leo: Receptionist Mona: Guest The story Leo is taking a reservation...

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English for Tourism and Hospitality 3

... meaning and pronunciation of these words in your dictionary. reservation lovely lobby moment rear view quiet together not really facing I don’t mind like 2. Grammar Write in, on or at in ... They are booking into their rooms. They want to change the rooms Leo has reserved for them. Grammar Point – Prepositions of place In, on or at? We use in when we talk about position in a three ... Elementary English for Tourism and Hospitality LESSON 3 – Checking In STUDY NOTES Characters Leo: Receptionist Mona: Guest Jack: Guest The story Jack and Mona have just arrived...

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English for Tourism and Hospitality 4

... meaning. For example, you can say: Both guests are in the dining room. or Both of the guests are in the dining room. or The guests are both in the dining room. ‘Just’ has several meanings. ... English for Tourism and Hospitality LESSON 4 – Checking In STUDY NOTES Characters Leo: Receptionist Mona: Guest Jack: Guest The story Leo is booking Mona and Jack into the hotel. ... ___________________________________________________________________________ 3. Matching – Both and just Match the first part of the conversation with the correct response. Practise saying them with your friends. 1. Would you mind waiting just a minute? a. Yes....

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English for Tourism and Hospitality 5

... English for Tourism and Hospitality LESSON 5 – Making Recommendations STUDY NOTES Characters Leo: Receptionist Mona: Guest Jack: Guest Jean: Waitress The story Mona and Jack want ... for dinner so they ask Leo to recommend a good restaurant. He suggests they go to the Golden Lotus. At the restaurant, Jean finds them a table and takes their drink orders. Language Point ... I can. Language Point- Making recommendations Here are some model phrases for making recommendations. When you use the modal verbs can or may, they are followed by the infinitive. Similarly,...

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English for Tourism and Hospitality 6

... completely amazing) It’s quite interesting. (It’s absolutely interesting) EXERCISES 1. Key vocabulary Look up the meaning and pronunciation of these words in your dictionary. appetisers ... Beef in Black Bean Sauce is quite flavoursome. A: Do you have any dishes with tofu? B: The Vegetable Stir Fry has tofu that is marinated with soy sauce, ginger and garlic. Grammar - quite and ... used informally here) The Beef in Black Bean Sauce is very popular. In the next example, quite means completely or absolutely. Examples: It’s quite amazing. (It’s completely amazing)...

English for Tourism and Hospitality 7

... Elementary English for Tourism and Hospitality LESSON 7 – In the Restaurant STUDY NOTES Characters Mona: Guest Jack: Guest Jean: Waitress The story Mona and Jack are dining at the Golden ... EXERCISES 1. Key vocabulary Look up the meaning and pronunciation of these words in your dictionary. alright another apologise everything inconvenience mistake mix up no worries ... phone in my room? It’s not working. A: I’m sorry. I’ll go and fix it now. A: Is everything alright? B: There’s no tea and coffee in my room. A: I apologise. I’ll get you some right away. ...

English for Tourism and Hospitality 8

... word instead of two. In spoken English, the two words are linked together. Practise saying would you as one word and use the rising intonation at the end of the question. Read the following ... Elementary English for Tourism and Hospitality LESSON 8 – In the Restaurant STUDY NOTES Characters Mona: Guest Jack: Guest Jean: Waitress The story Mona and Jack are dining at the Golden ... Read the following questions out loud. Example: Would you like something to drink? w   u: like something to drink? Would you like to see a menu? Would you like to order now? ...

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