... of successful public relations on the internet. Media relations, includ-ing new media, internal communications, community relations and cause-related market-ing and PR in the public sector, ... throughnegotiation. Public relations should plan communication programmes with different stakeholdersor publics at each of the above three stages. In doing so it should follow steps 4–7.4 Public relations ... programmes.5 Public relations should plan formal programmes and campaigns to accomplishthe objectives.6 Public relations, especially the technicians, should implement the programmesand campaigns.7 Public...