... more, low prices or high levels of service? Price Competition Compete on quality, service, brand names, or product color but always strive to avoid price competition. When firms compete on price, ... more price competition, Internet retailers will never achieve sustained high profitability unless, perhaps, they use complex pricing. Using Complication to Reduce Price Competition [2] You’re offered ... precious, profits. While businesses compete along many dimensions, their competition is never as draining as when they are fighting over price. Price competition is ferocious because low prices are...