... generate a story about your organization, wonderful! Don’t forget to link to it from your siteand to purchase the online and print reprint rights for the article so you can promote it to your buyers, ... should also create your own RSS feeds of your news stories on your site. Use a standard off-the-shelfRSS feed generator so that interested visitors will be able to subscribe to your press release ... important direct marketing tools at your disposal and, in the process, teach you how to drive buyers straight to your company’s products and services.8The New Rules of PR :: How to create a press...