... pursuing manufacturing and marketing is a poor decision.In short, if business is your real game and creating an invention is just your means of acquiring something to sell, or if you live ... their invention is less important than the pure act of innovation. Satisfaction is derived from the process, from spending time in the lab or workshop, and from the satisfaction of achieving ... invention is called the “licensee.” What makes a license appealing—assuming it is the “right” license is that the licensee assumes all of the business risks, from manufac-turing to marketing to...