... Running Lean, Second Editionby Ash MauryaCopyright © 2012 Ash Maurya. All rights reserved.Printed ... Nutshell Handbook logo, and the O’Reilly logo are registered trademarks of O’Reilly Media, Inc. Running Lean and related trade dress are trade-marks of O’Reilly Media, Inc. Many of the designations ... customers, many found-ers’ rst instinct is to conduct a bunch of surveys or focus groups. While running surveys and focus groups may seem more efcient than interview-ing customers, starting...