John Wiley And Sons Wireless Networks eBook LiB - Preface
John Wiley And Sons Wireless Networks eBook LiB - Preface
... and satellite phones as well as wireless local area networks (WLANs) have found widespread use and have become an essential tool to many people in every-day life. The popularity of wireless networks ... layer and the MAC protocols of two wireless local area network standards, IEEE 802.11 and ETSI HIPERLAN 1. Further- more, it discusses the latest developments in the field of wireless local area networks. ... Distribution Service (MMDS) and Local Multipoint Distri- bution Service (LMDS). Chapter 9 covers wireless local area networks. It discusses the design goals for wireless local area networks, the different...
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John Wiley And Sons Wireless Networks eBook LiB
... other standards discussed so far. IS-95 is incompa-tible with IS-136 and its deployment in the United States started in 1995. Both IS-136 and IS-95 operate in the same bands with AMPS. IS-95 is ... GermanyJohn Wiley & Sons Australia Ltd, 33 Park Road,Milton, Queensland 4064, AustraliaJohn Wiley & Sons (Asia) Pte Ltd, 2 Clementi Loop 02–01,Jin Xing Distripark, Singapore 12980 9John Wiley ... Many thanks to Wiley s editors and editorial assistantsfor their outstanding work .Wireless Networksxvi1Introduction to WirelessNetworksAlthough it has history of more than a century, wireless transmission...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB.pdf
... addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 74 8-6 011, fax (201) 74 8-6 008, e-mail: permcoordinator @wiley. com.Limit of Liability/Disclaimer ... tossmost catalogs and direct mail unopened into the wastebasket; deleteunwanted and unread e-mail messages; and refuse to listen to tele-phone solicitations.Thomas Davenport and John Beck point ... Z and always come up with remarkable insightsand guidance. Whatever your position in the business world, there is invalu-able wisdom on every page.”—Stan RappCoauthor, MaxiMarketing and Max-e-Marketing...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 1
... create an effective ad cam- paign. Rosser Reeves of the Ted Bates & Company advertising agency favored linking the brand directly to a single benefit, as in “R-O-L-A-I-D-S spells RELIEF.” Leo ... murdered. And the marketing Draculas are draining the very lifeblood away from brands. Brands are being bargained, belit- tled, bartered and battered. Instead of being brand-asset man- agers, ... Z usiness-to-Business Marketing 15 Most marketing is business-to-business (B2B) marketing even though textbooks and business magazines devote most of their atten- tion to business-to-consumer...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 10
... Hanish Pringle and Marjorie Thompson, Brand Soul: How Cause-Related Marketing Builds Brands (New York: John Wiley & Sons, 1999); Richard Earle, The Art of Cause Marketing (Lin- colnwood, Ill.: ... Hidden Force Be- hind Growth, Profits, and Lasting Value (Boston: Harvard Busi- ness School Press, 1996). 26. Appeared in www.1-to-1marketing.com online. Also see Don Pep- pers and Martha Rogers, ... rends in Marketing Thinking and Practice 181 Here are the main marketing trends that I see: • From make -and- sell marketing to sense -and- respond marketing. Your company will perform...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 2
... markets and those who don’t survive the assault.” But how do you change a company? How do you get your em- ployees to adopt a new mind-set and give up their comfortable activ- ities and learn ... unopened into the wastebasket; delete unwanted and unread e-mail messages; and refuse to listen to tele- phone solicitations. Thomas Davenport and John Beck point out in The Attention Economy that ... and fail to notice cus- tomer differences and values. Not knowing much about individual customers, they cannot efficiently cross-sell or up-sell. Both processes require capturing transaction and...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 3
... product-centered ap- proach), they need to ask their customers what they are interested in (and not interested in), what information they would like, what ser- vices they would want, and how, ... two— and only two—basic functions: marketing and innovation. Mar- keting and innovation produce results: all the rest are costs.” 22 L. L. Bean, the outdoor mail order firm, wholeheartedly prac- ... take their de- posits and make loans. The branch manager taught them how to save better, invest better, borrow better, and buy bet- ter. Each branch carried magazines on these subjects and offered...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 4
... fu-ture and know it, and those who can’t predict the future and don’tForecasting and the Future67know it. After asking different economists for an opinion, Harry Tru-man finally gave up and ... employ-ees’ customer satisfaction scores. A company should go further and honor outstanding employee performance through recognition pro-grams, newletters, CEO awards, and the like. John Kotter and ... currentproducts and competencies (inside-out thinking), seek growth bysensing the untapped needs of existing and new customers (out-side-in thinking). Look at the end users’ needs, then your immedi-ate...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 5
... debates and out-of-the-boxthinking. They invite big-picture ideas. They tolerate honest mis-takes. And when they make the final decision, they inspire their peo-ple to do their best. And the ... effectively.• A brand manager needing to do a concept test turns on hiscomputer and looks up the six steps in a concept test; he re-ceives tips and best-of-class examples. A brand manager need-ing to ... inventory, and working capital hardlyreflects a true value of a company.For example, where is Coca-Cola’s brand value on the com-pany’s balance sheet? Coca-Cola’s brand value is estimated at $70 bil-lion....
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 6
... brand-new hand-sets and a reduced-price call plan to attract new customers while oldcustomers are stuck with outdated handsets and pay more. Why notoffer a trade-in plan for old equipment and ... objec-tives, strategy, tactics, budget, and controls.1. Situational analysis. Here the company examines the macroforces (economic, political-legal, social-cultural, technologi-cal) and the ... thanfunctions and putting together cross-disciplinary teams tomanage these processes. The various members begin to ap-preciate each other’s point of view, and hopefully this pro-duces better understanding.arketing...
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