... To accompany A Framework for Marketing Management, 2nd Edition Slide 1 in Chapter 7©2 003 Prentice Hall, Inc.Chapter 7Chapter 7Analyzing Business Analyzing ... ShreveportLouisiana State University - Shreveport To accompany A Framework for Marketing Management, 2nd Edition Slide 2 in Chapter 7©2 003 Prentice Hall, Inc.ObjectivesObjectivesUnderstand the nature of ... situations faced by organizational buyers. To accompany A Framework for Marketing Management, 2nd Edition Slide 3 in Chapter 7©2 003 Prentice Hall, Inc.ObjectivesObjectivesIdentify the participants...