... “Sen. Craig Scandal” - that title is boring and does not grab your attention.After you have created a good title, the descriptive text should be short, sweet, and also to-the-point. For example, ... Otherwise, create your ad groups kinda like my sample ad that I showed you. The title should be too-the-point and grabbing. An example of a good title would be “Is Sen. Craig Gay?” because it is controversial ... going to pick a new, controversial news topic, create a prize-oriented PPC campaign around it, and direct traffic towards our single-page site that asks for the user's opinion concerning...